Tag: Serialization
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![The face of the new 10,000 yen bill, Eiichi Shibusawa, and the words of marketing grandfather Drucker [Learn about marketing from history's greats, Part 2]](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20970%20460'%3E%3C/svg%3E)
The face of the new 10,000 yen bill, Eiichi Shibusawa, and the words of marketing grandfather Drucker [Learn about marketing from history's greats, Part 2]
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Kenji Morioka, a small and medium-sized business consultant and author of “Success and failure of Sengoku warlords through SWOT analysis,” explains the strategies of Sengoku warlords and historical greats in this series. Following Nobunaga Oda last time, the second installment will focus on Eiichi Shibusawa, the face of the new 10,000 yen bill and known…
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Marketing concepts learned through practice – Part 1 "Planning and development in the music industry" | Serialized by Toshiyuki Kuroiwa, LLC
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After working in the advertising field at a major record company and serving as the representative of the long-established music agency Smile Company, Mr. Toshiyuki Kuroiwa established Defmoon LLC. What is music industry marketing as seen by media promotion and artist promotion experts? Over the course of three sessions, he will talk about planning and…
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![How to improve public speaking, a skill required in business settings [Former NHK announcer Kazuya Matsumoto]](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%201200%20627'%3E%3C/svg%3E)
How to improve public speaking, a skill required in business settings [Former NHK announcer Kazuya Matsumoto]
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For many business people, including marketers, giving speeches in public, such as at conferences and meetings with business partners, is a daily occurrence. In such public situations, it is important to hone your “public speaking” skills in order to accurately convey information to your audience. This time, we will be featuring Kazuya Matsumoto, a former…
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![Part 2 Trade-off relationship between portability and sensitivity [serialized by So Miyamura on LINE Yahoo]](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%201024%20410'%3E%3C/svg%3E)
Part 2 Trade-off relationship between portability and sensitivity [serialized by So Miyamura on LINE Yahoo]
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LINE Yahoo is known for its corporate culture of promoting challenges for the younger generation, such as actively promoting young leaders regardless of age or year of joining the company. Among them, one person who has received particular attention is So Miyamura, who became the head of the sales promotion department at Yahoo (at the…
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![Let's take a look at Oda Nobunaga's choices and judgments from a marketing perspective [Learning about marketing from history's great figures, Part 1]](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20897%201024'%3E%3C/svg%3E)
Let's take a look at Oda Nobunaga's choices and judgments from a marketing perspective [Learning about marketing from history's great figures, Part 1]
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A solid strategy is essential for corporate marketing success. Especially in the rapidly changing “VUCA era,” the need for this becomes even greater. Hints on how to plan a strategy for survival may be hidden in the great figures of history who survived the extremely chaotic Sengoku period and the end of the Edo period.…
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4th Basic Key of Marketing: 4Ps and Segmentation Kao Hirosawa Series
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In the previous article ( ), we examined marketing management as a practical matter from the perspective of Michael Porter ‘s theory of competitive strategy. Focusing on the structure and mechanism of a company while centering on the concept of value chain, we will explain that the structure and sources of competitive advantage differ depending…
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A single word can create a trend worth billions – What is modern marketing as told by Kaihiro Kotake, a copywriter and master of paraphrasing?
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“Everyone is a superhuman.” (Paris Saint-Germain Japan Tour), “Joint Operation of 5 Restaurant Chains” (Zensho x Evangelion), “Japan’s Brightest Morning Program” (TBS Ravit). Copywriter/creative director Umihiro Kotake is responsible for creating a lot of buzz with this impressive catchphrase . He specializes in advertising development that actively utilizes SNS, and uses a unique method to…
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Part 3: Marketing management in practice from a value chain perspective Kao Hirosawa series
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In the previous article ( ), we talked about the concept of managerial marketing, which views marketing from a perspective. ) So, we confirmed the definition and classification of management strategies, their relationship with marketing strategies , and their respective positions. This time, let’s go one step further from the hierarchical and conceptual discussion of…
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Ateam's CX/DX initiatives and the path to achieving them | Ateam series No. 5
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In this series, employees responsible for Ateam Co., Ltd.’s marketing strategy appear and talk about their company’s strengths and unique marketing. In the fifth and final episode, the person in charge of CX (customer experience) promotion will explain the strategies, methods, and case studies of CX/DX (digital transformation) promotion being implemented at Ateam. Ateam serialized…
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Ateam's branding strategy – SNS operation as branding – ｜Ateam series No. 4
In this series, employees responsible for marketing strategies and tactics at Ateam Co., Ltd. appear and talk about their company’s strengths and unique marketing. In the fourth installment of the series, a person in charge of branding at the comprehensive lifestyle media “Eades” will explain brand strategy and SNS operation. Ateam serialized article What is…
![The face of the new 10,000 yen bill, Eiichi Shibusawa, and the words of marketing grandfather Drucker [Learn about marketing from history's greats, Part 2]](https://i1.wp.com/jref.com/attachments/ten-thousand-yen-bill-shibusawa-jpg.30174/?resize=970,460&ssl=1)
![How to improve public speaking, a skill required in business settings [Former NHK announcer Kazuya Matsumoto]](https://i0.wp.com/www.1training.org/wp-content/uploads/2019/01/featured-How-to-improve-your-Public-Speaking-Skills.jpg?resize=1200,627&ssl=1)
![Part 2 Trade-off relationship between portability and sensitivity [serialized by So Miyamura on LINE Yahoo]](https://i1.wp.com/d2vlcm61l7u1fs.cloudfront.net/media/6c1/6c1d54d7-84b7-428e-9483-f173c7f5add0/phphNNa4Q.png?resize=1024,410&ssl=1)
![Let's take a look at Oda Nobunaga's choices and judgments from a marketing perspective [Learning about marketing from history's great figures, Part 1]](https://i1.wp.com/live.staticflickr.com/3542/3642257095_a74aac9992_b.jpg?resize=897,1024&ssl=1)
