Tag: Serialization
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Part 2: What is the difference between business strategy and marketing strategy? ~What is the essence of a good strategy~ Kao Hirosawa series
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In the previous article ( ), we talked about the history and definition of marketing , the concept of “managerial marketing” that views marketing from a management perspective, and its characteristics. I introduced about. It explains that “Managerial marketing is a strategy that considers a company’s strategy itself as marketing, and involves decision-making by management.”…
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Ateam's video advertising strategy ~ Efforts to improve success probability and reproducibility | Ateam series 2nd installment
Ateam Co., Ltd., which operates through three pillars: lifestyle support business (comparison/information site), entertainment business (smartphone games), and e-commerce business, focuses on the group’s strength in digital marketing and expands into surrounding markets. The company aims to execute a renewed growth strategy by expanding peripheral functions. In this series, staff responsible for the company’s marketing…
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![Sen Rikyu and Furuta Oribe's fan marketing that alarmed Hideyoshi and Ieyasu [Marketing lessons learned from history's greats, Part 3]](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20750%20763'%3E%3C/svg%3E)
Sen Rikyu and Furuta Oribe's fan marketing that alarmed Hideyoshi and Ieyasu [Marketing lessons learned from history's greats, Part 3]
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Kenji Morioka, a small and medium-sized business consultant and author of “Success and failure of Sengoku warlords through SWOT analysis,” explains the strategies of Sengoku warlords and historical greats in this series. Following Nobu Oda’s long story and Eiichi Shibusawa’s edition , the third installment focuses on Sen no Rikyu, who mastered the tea ceremony,…
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Marketing concepts learned through practice – Part 3 "Leadership in the music industry" | Serialized by Toshiyuki Kuroiwa, LLC
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After working in the advertising field at a major record company and serving as the representative of the long-established music agency Smile Company, Mr. Toshiyuki Kuroiwa established Defmoon LLC. What is music industry marketing as seen by media promotion and artist promotion experts? In Part 3, we will talk about leadership in the music industry.…
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Ateam's SEO strategy – About data analysis and foundation building – ｜Ateam series 3rd installment
Ateam Co., Ltd., which operates through three pillars: lifestyle support business (comparison/information site), entertainment business (smartphone games), and EC business, aims to further improve brand power and expand its business, and aims to further improve its brand power and expand its business. The company is aiming for M&A with an EV (business value) of up…
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What is Ateam's winning strategy for digital marketing? | Ateam series No. 1
Ateam Co., Ltd., which operates through three pillars: lifestyle support business (comparison/information site), entertainment business (smartphone games), and EC business, aims to further improve brand power and expand its business, and aims to further improve its brand power and expand its business. The company is aiming for M&A with an EV (business value) of up…
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ELECOM enters the "one person cooking appliances", what is behind the scenes of its steady marketing?
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Speaking of ELECOM, many office workers will probably say that the company is a manufacturer of computer peripherals and accessories. Founded in 1986, ELECOM’s growth once coincided with the spread of personal computers. Currently, the main product is accessories for smartphones. ELECOM sells approximately 20,000 products. By developing 2,300 new products each year, the company…
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Marketing concepts learned through practice – Part 2 "Production in the music industry" | Serialized by Toshiyuki Kuroiwa, LLC
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After working in the advertising field at a major record company and serving as the representative of the long-established music agency Smile Company, Mr. Toshiyuki Kuroiwa established Defmoon LLC. What is music industry marketing as seen by media promotion and artist promotion experts? In Part 2, we will talk about production in the music industry.…
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![Part 3: The ideal advertising experience is not just an extension of the existing one [serialized by So Miyamura on LINE Yahoo]](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20583%20677'%3E%3C/svg%3E)
Part 3: The ideal advertising experience is not just an extension of the existing one [serialized by So Miyamura on LINE Yahoo]
In this series, So Miyamura, head of LINE Yahoo’s sales planning organization, appears and talks about trends in the advertising industry and future trends in the industry. In Part 3, we will explain “the state of smartphone advertising”. What kind of advertising does Mr. Miyamura’s ideal “navigator-like advertising experience” refer to? If you are in…
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![Internal marketing of Nobunaga, Hideyoshi, Ieyasu and other Sengoku warlords [Learning about marketing from historical greats, Part 4]](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20663%201024'%3E%3C/svg%3E)
Internal marketing of Nobunaga, Hideyoshi, Ieyasu and other Sengoku warlords [Learning about marketing from historical greats, Part 4]
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This series is written by Kenji Morioka, a small and medium-sized business consultant and author of “Success and failure of Sengoku warlords through SWOT analysis”, in which he explains the strategies of Sengoku warlords and historical greats. In Part 4, we will explain the “internal marketing” practiced by Oda Nobunaga, Toyotomi Hideyoshi, and Tokugawa Ieyasu.…
![Sen Rikyu and Furuta Oribe's fan marketing that alarmed Hideyoshi and Ieyasu [Marketing lessons learned from history's greats, Part 3]](https://i0.wp.com/alchetron.com/cdn/furuta-oribe-cd1e873d-61c6-4b1d-8e73-7218dfe6da2-resize-750.jpg?resize=750,763&ssl=1)
![Part 3: The ideal advertising experience is not just an extension of the existing one [serialized by So Miyamura on LINE Yahoo]](https://i1.wp.com/www.markuskramer.net/wp-content/uploads/2017/05/Ideal-Advertising.png?resize=583,677&ssl=1)
![Internal marketing of Nobunaga, Hideyoshi, Ieyasu and other Sengoku warlords [Learning about marketing from historical greats, Part 4]](https://i0.wp.com/jref.com/reviews/sengoku-jidai-nobunaga-hideyoshi-and-ieyasu-three-unifiers-of-japan.91/cover-image?resize=663,1024&ssl=1)