Tag: Stp Analysis
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Understanding segmentation builds multifaceted marketing
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Segmentation refers to dividing the market into smaller parts and grouping them according to user needs. In order to appropriately market to each user in a market where user needs are diversifying, it is important to segment the market by specific attributes such as place of residence, place of birth, age, gender, and hobbies. I…
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What is segmentation? Differences with targeting, classification methods, and specific examples
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STP ( segmentation , targeting , positioning ) is extremely important when developing web marketing and branding strategies. Among these, “segmentation”, which means “classification” in Japanese, is important in selecting targets for promoting products and is the basis of marketing strategy . This time, in addition to “segmentation,” we will explain the meanings of the…
