Tag: Swich Plus
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What is the concept and procedure for configuring the homepage? Also explains the points you want to keep in mind
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The first structure to be tackled when creating a homepage is the skeleton of the homepage. The quality of the structure determines the usability and readability of the homepage. This time, we will introduce the important structure, concepts and procedures when creating a homepage. What is the purpose of creating a homepage in the first…
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Increase your open rate! What are the techniques and tips for creating email newsletter subject lines?
E -mail newsletters are an effective way to communicate with potential customers. Since e-mail newsletters can be sent to many potential customers all at once, it is important to get them to open them. This time, we will introduce techniques and tips for creating email newsletters that will lead to higher open rates. How do…
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How to attract customers through webinars? Tips on announcement timing, site creation, and email distribution
Webinars are a marketing strategy used by many companies. It is no exaggeration to say that the success of a webinar depends on attracting customers. This time, we will introduce some tips to keep in mind when attracting customers through webinars. Related articles What is a webinar? Introducing the meaning, benefits, and recommended tools Tips…
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What is customer segmentation? Explanation of overview, classification examples, and practical methods!
The results of marketing depend on which customers you approach. Customer segmentation is especially important when selecting targets. This time, we will explain customer segmentation along with classification examples and practical methods. What is customer segmentation? Why is it necessary? Customer segmentation refers to the activity of dividing the target market of a company’s products…
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What is demand generation? Explaining the meaning, how to approach it, and examples!
With the spread of the Internet and SNS, customer purchasing behavior has changed, making it difficult to close new business deals in the short term using traditional sales activities. In recent years, many companies have been working on demand generation from a medium- to long-term perspective in order to acquire customers. This time, we will…
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How can I increase the click rate (CT rate) of my email newsletter? Explaining the indicators you should look at and tips!
In order to aim for with email newsletter measures, the next metric that needs to be improved after the open rate is the click rate. The key is to have potential customers who open the email click on the transition link (CTA) and transition to the page you want to be directed to, without letting…
