Tag: Z Generation
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What is a tech native? Explanation of the meanings of Generation Z and Generation Alpha
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Digitalization has progressed with the passage of time, and we have grown into a world where various things function conveniently. Furthermore, we live in a world where various behavioral characteristics can be seen depending on each age group. In recent years, the behavioral characteristics of young people have been attracting particular attention, partly due to…
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When choosing home appliances for Generation Z, purchasing at brick-and-mortar stores is more mainstream than online shopping — while more than 90% also request "remote customer service" (Piala survey)
Piara, which supports e-commerce marketing based on the management philosophy of “creating a world where everything is a win,” conducted an awareness survey regarding “selecting home appliances” from March 12th to 13th, 2021. We compiled and analyzed valid responses from 111 men and women between the ages of 18 and 29 who answered that they…
