Twitter is a web service that can be said to be a representative SNS, with domestic users exceeding 45 million in 2017. It is a communication tool that allows users to post tweets online and have other users read and reply to them.
Twitter ads are displayed on a shared post screen called the timeline, so users are likely to see them over and over again.
What kind of advertisements are there on Twitter, which is said to be used not only by young people but also by people in their 30s to 50s? We will analyze and introduce the types of advertisements, their mechanisms, and how to use them.
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Twitter advertising menu
There are many different types of Twitter ads.
Here, we will roughly divide them into three types: “Promoted Trends,” “Promoted Accounts,” and “Promoted Tweets.”
The first, “Promoted Trends,” are ads that run on topics at the top of the screen. It will appear on the user’s timeline and profile page. It can be said that it is possible to efficiently place advertisements in places where they can easily catch the eye, making it easier to send out messages such as branding and new information. Promoted Trends are only posted for one company per day, so it is important to develop them according to each company’s event schedule.
The second “promoted account” is mainly displayed on the user timeline and search screen. It will also be listed as a recommended user. It would be a good idea to use this as a measure to increase your number of followers. Another important point is that advertising costs only occur when the number of followers increases.
The third “Promoted Tweet” is displayed on the user’s timeline and search screen. It will also be posted on your profile. Compared to “Promoted Accounts,” the feature is that there are many different types of advertising costs.
It is important to choose one that suits your purpose, such as directing people to your company’s website or engaging with tweets.
Attention is Twitter sponsorship advertising
Among the various advertising methods, one that is currently attracting attention is Twitter sponsorship advertising. To put it simply, Twitter sponsorship advertising is “joint advertising with Twitter.” By forming a sponsorship deal with Twitter and ordering advertising, such as the “Promoted Tweets” packaged products mentioned above, it is possible to carry out cost-effective promotions.
The advantage of sponsorship advertising is that it reduces content production costs. Since the cost of content is packaged into the advertising fee, it is easy for companies to work on it, and there is hope for creativity tailored to Twitter’s platform.
The menu includes “Video Production + Twitter Ads,” which allows you to distribute video advertisements, “Article Production + Twitter Ads,” which includes article production, and “Casting + Twitter Ads,” which allows you to cast talents and celebrities.
Targeted Twitter ads
When choosing ads on Twitter, target your ads based on the services and products your company handles. It is important to send out optimal menus and messages by combining each target, not to mention regional characteristics and age groups of users.
summary
Depending on how you use Twitter advertising, you can expect to have great appeal to potential users. The key is to clarify the purpose, narrow down the target, and launch an advertisement that feels natural. First of all, the key to success will be to choose content that is in line with the measures your company wants to promote from among the various advertisements that Twitter is running.
Reference source:
Twitter What is sponsorship advertising? Explaining the mechanism and how to use it!
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Explaining the types of Twitter ads, ad creatives, and targeting methods! [2020 latest version]