One of the materials (white papers) that are often downloaded by HR personnel on our HR portal site “HR Pro” is a research report.
For new graduate recruitment, we have a variety of materials, including real-time surveys and reports on student job hunting and corporate hiring trends, as well as reports on the implementation status of new solutions such as HR tech.
This time, we will introduce the benefits of research reports and how to create them in an easy-to-understand manner, even for first-time users.
Marketing Purpose and Benefits of Research Reports
Survey reports are generally created by conducting a questionnaire survey and summarizing the survey results for internal use in order to promote sales of the company’s services and improve customer satisfaction. However, it is also effective for content aimed at acquiring potential customers and potential customers from a marketing perspective.
When introducing a new measure in your company, such as a human resources support service, it is important to have enough information such as data and case studies to judge whether the service will be an effective solution to your company’s human resources issues. Must have. In this context, survey data becomes a valuable source of information for making objective management decisions.
Although it would be ideal to conduct the research in-house and create a research report, it is not realistic to use the financial and time resources. Survey reports compiled in advance as result documents are often downloaded by human resources personnel.
How to create a research report
There are two main ways to create a research report to provide to human resources personnel.
① Create a report using external survey data
This method is created by utilizing survey data published externally. In addition to posting survey data, we also publish our own views to create originality.
The biggest advantage is that you don’t have to do any research yourself and can create one in a short period of time. However, you may not be able to find external data that matches the research content you want to create.
② Conduct an in-house questionnaire survey and create a report
This is a method of creating your own research report using survey sites, etc. You can create reports that suit your company’s needs, such as setting themes that HR managers are looking for.
A certain amount of time and man-hours are required from theme and question design to survey implementation, aggregation, and report creation, and a certain level of knowledge and experience is required for question design.
Creation method using external survey data
Let’s take a closer look at how to create a research report using external research data.
1. Examine external research data
Survey data (statistical data/market research data) is posted on each site. Below we will introduce websites that have research data related to the HR industry.
◆Research report on HR industry
Recruit Works Institute
HR Research Institute
◆Research reports from think tanks and government agencies
Yano Research Institute
Japan in terms of statistics
◆Site that summarizes research reports
The power of research
2. State your company’s opinion as a comment
When utilizing survey data that may be useful to human resources managers, we will comment on our company’s views.
Specifically, it would be a good idea to analyze the trends that have emerged from the data, or conversely, formulate a hypothesis about the current situation of survey respondents that is difficult to see from the data.
In addition, by presenting voices from the human resources field and case examples that symbolize the data, you can create a concrete image of the data.
3. Regarding the use and citation of survey data
Regarding the use and citation of survey data, please first check the terms of use of each site. It is the minimum etiquette to use each site according to its terms and conditions.
Terms of use vary depending on the site, with some only requiring the source and URL, and others requiring prior permission.
Also, if the content is only survey data, it has no value as content because you have to go directly to the website.
Create reports using your own survey data
1. Theme/question design
Set objectives and goals, and set themes and targets (screening). When designing questions, we range from simple questions of about 4 questions to medium questions of about 10 to 20 questions, and large questions of about 100 questions.
Question design affects the number of answers and the content of the answers, so it is important to design the questions so as not to lose sight of the purpose and goals set at the beginning.
2. Conducted questionnaire survey
1. At the theme/question design stage, we decide what kind of survey we will conduct.
Specifically, when exhibiting at exhibitions and events, we visit visitors and conduct research on the Internet. Internet research is easy to use in terms of cost and man-hours.
The human resources portal site “HR Pro” operated by our company allows you to conduct a questionnaire survey for members who are in charge of human resources.
3. Comment on response data
As in the case of using external survey data, comments will be made on the results of the response data. In this case, it is not necessary to post comments on all response data.
First, by extracting and posting the question content that is effective for human resources personnel from the response data, the report will be readable. When posting all answers, we recommend posting them as an appendix at the end of the report.
summary
◆Research reports are also effective for content aimed at acquiring potential customers and potential customers from a marketing perspective.
◆There are two ways to create a survey report to be provided to human resources personnel: one uses external survey data, and the other is to conduct an in-house questionnaire survey.
◆When conducting a questionnaire survey in-house, the question design will affect the number of responses and the content of the responses, so it is important to design the questions so as not to lose sight of the objectives and goals set at the beginning.