When you think of SEO, you think, “Are you making enough backlinks?”, “What’s the HTML syntax?”, “What are the meta tag settings?”, and so on.Every day, you use various SEO techniques to improve your website. I’m sure many of you are working hard to improve your search rankings, but recently there has been a lot of talk about “Content SEO,” which involves consistently publishing and distributing high-quality content that will eventually appear at the top of search results. I am.
So, how should we implement “content SEO”?
In fact, it is important to utilize the familiar tool “blog”.
For those who are crying over the “drastic” changes in Google’s algorithm. Do you know the universal SEO techniques?
When you think of SEO, you think, “Are you making enough backlinks?”, “What’s the HTML syntax?”, “What are the meta tag settings?”, and so on.Every day, you use various SEO techniques to improve your website. I think they are working hard to improve their search rankings.
However, recently, “Content SEO” has become a hot topic, where high-quality content is consistently published and distributed, resulting in it being displayed at the top of search results.
However, “content SEO” is not a newly discovered SEO method.
Google is constantly adjusting its search algorithm to determine whether content is useful and attractive to users.
In the end, we will faithfully reproduce our human sensibilities and impressions, and bring “topics, solutions, products and services that people really want” to the top of search results, or instantly with interactive AI such as Google Assistant. It will adjust the algorithm to provide the best answer.
In other words, “content SEO” can be said to be the “optimal solution” as an SEO method that is least affected by repeated algorithm changes.
What is the best method for content SEO?
Blogs are the best way to generate a lot of high-quality content.
Now let’s think about how we can make the most of this blog.
◇You can continuously increase the number of pages! Take advantage of the unique benefits of blogging
On a normal website, there is a limit to the number of pages that can be created in terms of content, as long as it is just a fixed page such as a company profile.
However, if you have a blog where you can write articles in chronological order, such as a company blog or a store blog, you can produce an unlimited number of articles as long as you have the material.
Even with regular SEO, by increasing the number of pages, you can increase the number of pages indexed by search engines, and you can also aim for the effect of increasing the number of accesses overall in proportion to the number of pages.
◇Pay attention to the title
As you all know, the title tag of a page is an important element for SEO, and you probably know that you should set appropriate keywords and co-occurring words here.
However, a recent example of a common failure is that many sites list too many keywords in their titles.
It was certainly a standard method for search engines a while ago, but now it has become clear that there is little point in arranging multiple synonyms.
Even if you use a title that lists keywords and are successful in SEO and appear at the top of the search results, it is becoming more and more noticeable that the title does not get clicked.
There is also a report that shows that even if you rank first in search results for a specific keyword, the click-through rate is only about 20%.
From now on, the title should include a certain amount of keywords and be something that arouses the user’s interest.
Above all, how does SEO increase new users? is the proposition, so just saying that it’s enough to get to the top of the search results is putting the cart before the horse.
As mentioned above, Google’s algorithm is based on human sensibilities and tastes, so titles that say “too much SEO” may cause your rankings to drop later on.
◇Setting meta discriotion for more clicks
As I mentioned in the previous title, how do you get people to click on search results? You need to recognize that this is also a part of SEO.
Google uses “snippets” to display page descriptions in search results.
Although snippets do not directly affect search rankings, they are necessary elements to make users think, “I want to read this page.”
What appears as a “snippet” in Google search results
- Generated from the discrition attribute of the meta element in the head element
- If the meta element’s discriotion attribute is not set, approximately 160 characters are required from the main text of the page.
Google automatically picks up and generates phrases.
There are two.
If you are building a site or blog with WordPress, there is no input field to set the meta element’s discriotion attribute.
It automatically generates a snippet “from the body of the page” mentioned above.
Therefore, if you install an SEO plugin and edit the snippet portion appropriately, when it appears in search results, you will be able to capture the attention of users and increase the traffic from search results.
A commonly used SEO plugin is “
All in One SEO Pack
”
and so on.
Set up snippets appropriately to stand out from other competing sites.
◇Is there a guideline for blog volume?
To be honest, there is no correct answer because Google has not published guidelines that say “this is appropriate.”
At Google Online Event (2016/07/08), Google’s John Mueller
To the question “What is the volume of appropriate content?”
“Google doesn’t particularly judge by the number of characters,” he answered.
Reference: 2016/07/08
Google Webmasters Hangout
That being said, even if you mass-produce short pages with little content, just embedding keywords, you probably won’t get good results in terms of SEO.
Does it clearly describe what the user wants to know, including the volume of the page?
If the text is too long, wouldn’t it be possible to structure the content itself into chapters, sections, and sections like a regular book and divide it into separate pages?
I think the volume would be appropriate if it were structurally well-organized and of good quality and worth reading.
I think the volume would be appropriate if it were structurally well-organized and of good quality and worth reading.
◇ Copy articles are definitely not allowed!
I see many sites copying articles from popular sites in order to increase their content.
Please note that such unauthorized reproduction of someone else’s content is clearly prohibited in
Google’s Webmaster Guidelines
.
I think Google will be eliminating sites like this while adjusting its algorithm in the future, so you have to remember that even if the results are good now, they won’t necessarily have any benefits in the future.
【summary】
Content SEO is likely to become the standard in the future, but by “continuously publishing and distributing” high-quality content, it will eventually appear at the top of search results, so it is already necessary to “continuously publish and distribute” content. A functional blog can be a powerful tool.
Please make use of your blog to succeed in content SEO.