Cyber Buzz Co., Ltd. conducted a survey with Digital Infact Co., Ltd. to clarify trends in the domestic social media marketing market.
This study estimates and forecasts the annual expenditures for companies to implement social media marketing for their own products and services, defining it as the “social media marketing market.”
Reference source: [Market Trend Survey] The social media marketing market in 2020 is expected to be 551.9 billion yen, 107% compared to the previous year. By 2025, it will be approximately double the 2020 level, reaching 1,117.1 billion yen. (Source: Cyber Buzz/Digital Infact research)
Social media marketing market trends in 2020
The domestic social media marketing market in 2020 is expected to have a market size of 551.9 billion yen, an increase of 7% from the previous year. Regarding this outlook, although some companies’ marketing investments tended to decline due to the impact of the new coronavirus, companies whose main sales channel is online will continue to develop new customers and acquire customers, such as campaigns using social media. Our analysis shows that investment in the industry is trending steadily.
Furthermore, the company points out that social media is expected to continue to grow in importance as a communication tool between companies and consumers, and as a sales channel.
As a result, marketing investment by companies will further accelerate, and the social media marketing market size is expected to reach 1,117.1 billion yen in 2025, approximately twice as much as in 2020.
Reference source: [Market Trend Survey] The social media marketing market in 2020 is expected to be 551.9 billion yen, 107% compared to the previous year. By 2025, it will be approximately double the 2020 level, reaching 1,117.1 billion yen. (Source: Cyber Buzz/Digital Infact research)
Social media advertising market trends in 2020
On the other hand, regarding the demand for social media advertising, it is predicted that the advertising market size in 2020 will be 493.2 billion yen, a 107% increase from the previous year.
As social media becomes increasingly important in corporate marketing activities, the demand for social media advertising continues to grow.
Furthermore, as the share of digital advertising in the overall advertising market increases, so too does the share of social media.
Predicting that the expansion trend will continue in the future, he predicted that the market size of social media advertising in 2025 will reach 1.012 trillion yen, approximately twice as much as in 2020.
Reference source: [Market Trend Survey] The social media marketing market in 2020 is expected to be 551.9 billion yen, 107% compared to the previous year. By 2025, it will be approximately double the 2020 level, reaching 1,117.1 billion yen. (Source: Cyber Buzz/Digital Infact research)