In modern marketing, where customer values are diversifying, in order to maximize customer success (customer success experience), it is important to introduce an appropriate system and know-how to use that system efficiently. In order to guide potential customers for your business into good customers, the process of profiling and segmenting your targets is important.
To achieve this, it will be essential to “collect valid data” and “organize the data in-house.” This article will explain automation systems, which marketers tend to misunderstand as “difficult to master,” as well as points to keep in mind before implementing them.
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Ask Salesforce Professional Services! Points to keep in mind before implementing marketing solutions (4)
Aim for maximum effect by introducing MA
In order to lead your business to success, capturing data through effective use of digital marketing will be an important point. For example, you can use information such as the prospective customer’s place of residence, address (contact information), age group, interests, hobbies, behavioral data, and purchasing data.
A new marketing automation system called
MA (Marketing Automation)
is a tool that captures and analyzes various customer data.
MA is a system tool that unifies all prospective customer information and automatically conducts digital marketing on websites and SNS.
In an era where customer purchasing behavior is diversifying and marketing is becoming more complex, we will automate information management, which has become difficult to do manually, using efficient digital tools. By introducing MA, you will be able to significantly reduce the time and costs associated with traditional operations, and aim to achieve greater results than ever before. The key points of use are explained below.
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Ask Salesforce Professional Services! Points to keep in mind before implementing marketing solutions (4)
What to do before introducing MA
Many companies find new tools “difficult to use,” but many of these seem to stem from the misunderstanding that “SQL (SEQUEL: database language) when migrating data is difficult to understand.”
The key to importing existing company data into MA is to process the data before introducing it. If you complete this preparation, you will no longer need to write SQL, and you will be able to conduct smooth marketing.
As shown in the diagram above, first clarify the marketing purpose (goal) and organize the data necessary for it in advance. After that, the flow is to design, implement, and build data acquisition and management methods. Let’s explain the process below.
Organizing collected data
Let’s take a look at the key points when migrating from a previous data management system to a new MA. For example, when implementing Marketing Cloud, Salesforce’s marketing automation system, if you import data that has not been examined individually from each system as shown in the diagram above, it will take time to link the data. There is.
If you add your own company data that you already have to the Satsuki style, you will have to design SQL to extract the necessary data from it.
In order to be able to carry out digital marketing quickly and effortlessly, the first thing to do is to organize the data that you have been collecting. The key is to extract the data necessary for your company’s marketing measures and structure it in an easy-to-use format.
summary
If a company’s systems can be automated with the optimal tools, marketers will have more time to generate ideas and will be able to come up with a variety of measures with customer success in mind.
Efforts to introduce new systems such as MA are linked to aiming for “the shortest route to corporate growth.”
Reference source:
Ask Salesforce Professional Services! Points to keep in mind before implementing marketing solutions (4)