With the spread of smartphones, the points of contact between companies and customers have diversified, and it is now essential to have a deep understanding of customer psychology through digital marketing.
Marketing using digital data is effective in collecting and analyzing information on various customers and promoting your brand.
What types of
digital marketing
are expected to continue to develop? We will analyze and explain the differences from web marketing and the specific types and measures of digital marketing.
Types and measures of digital marketing
Digital marketing is the promotion and other efforts that companies carry out before users purchase products and services. We use a variety of digital data to analyze customer behavior and psychology, and create approaches tailored to each user.
Web-specific marketing activities are called web marketing, and are a type of digital marketing. This activity does not include offline measures, but rather collects and analyzes customer information on the web and utilizes it to attract, serve, and retain customers.
So, what types of measures are there in digital marketing? Below, we will introduce the types of advertisements and their characteristics.
Types of digital marketing
There are broadly seven types of digital marketing that utilize data for marketing.
- Creating a website
A website is necessary to reach a large number of users with your brand. It is important to have content that can encourage the purchase of products and services. The key is to focus on what the user is interested in and what they want to know.
- Owned Media Blog
Using a method called content marketing, we disseminate valuable information to attract customers and develop them into potential customers. This is an activity that encourages people to make purchases. It can be said that it is the perfect medium for transmitting a company’s message.
Examples include listing ads linked to searches, PPC (Pay Per Click) ads linked to clicks, retargeting ads that use tags and cookies, and affiliate ads that pay for performance.
- Mail magazine
An effective measure for customers who have registered as members is an e-mail newsletter.
In order to build good relationships with customers with whom you have contact, things like “step emails,” in which the contents of each step are determined in advance and sent in order, are likely to be useful in increasing purchasing intent.
- MEO measures
If a company operates a physical store, MEO measures are also necessary. In English, it is called “Map Engine Optimization,” and in Japan it is a measure to optimize Google’s map engine, which is called local SEO. This is a countermeasure when searching for place names and products/services at the same time, and is an important element in acquiring customers.
- SNS
A company’s official SNS is necessary for creating points of contact between users and companies and understanding customer needs. It can be said to be an effective tool for improving your company’s brand power and gaining fans.
Reference source:
What is digital marketing? Introducing the seven types of measures and qualifications all at once
summary
There are many strategies that can be implemented through digital marketing. Collect customer information efficiently, analyze it repeatedly, and further analyze what kind of results the measures you have put in place have brought about.
To achieve your goals, incorporate the type of digital marketing that works for your company.
Reference source:
What is digital marketing? Introducing the seven types of measures and qualifications all at once