Engagement refers to a person’s empathy for the direction of the company they work for and the desire to contribute to the company.
With the introduction of telecommuting due to the coronavirus outbreak, maintaining employee motivation and productivity has become an issue in an environment where real communication is not possible. Engagement, which improves mutual trust between companies and employees, is attracting attention as one of the solutions.
Benefits of improving engagement
There are two main benefits for companies to improve employee engagement.
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1. Improved productivity, customer satisfaction, and corporate performance
<br/> Overseas studies have also shown that there is a 1.5 times difference in operating profit margin between companies with high and low employee engagement. , high employee engagement leads to improved company performance. In addition, by increasing the number of self-motivated and proactive employees, it is expected that productivity will increase and the efficiency and quality of corporate activities will improve, leading to an increase in customer satisfaction.
2. Improving human resource retention
<br/> Improving employee engagement contributes to lowering the turnover rate (=improving the retention rate). It can be said that improving employee engagement is important because it has the effect of reducing the cost of
mid-career recruitment as full-time
staff, and also contributes to improving the employee retention rate at your company.
There are various measures to increase employee engagement, but each company has a different culture and structure, so implementing another company’s measures may not be effective. It is important to adopt the measures that are most suitable for your company.
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