What does retargeting mean?

Retargeting (commonly known as retargeting) is a system that delivers advertisements to people who have visited a site once, and is called “follow-up advertising” in Japanese. It is possible to distribute through platforms such as Google Ads, Yahoo! Ads, Facebook and Instagram, and other distribution mechanisms such as DSP advertisements.

With retargeting ads, by embedding

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on a site, it is possible to display ads to users who have visited that site while browsing other sites. When viewing the top page of Yahoo!, news sites, blogs, etc., advertisements from corporate sites or mail order sites that you have viewed in the past are displayed over and over again. This is the mechanism of retargeting advertising. It is distributed using.

Benefits of retargeting ads

Just because a user visits a site, navigates around the site, and views information does not necessarily mean that they will immediately purchase a product or apply for a service. In many cases, the question is whether or not you should spend money to buy it. How does it compare to other companies? We will consider such things.

By using retargeting ads to encourage people who have previously left your site to come back, you can deepen their impression of your company’s products and services, leading to them making a purchase. Additionally, if your ad is displayed multiple times, your company’s awareness and repeat rate will increase.

Retargeting can be thought of as posting flyers or sending direct mail to the homes of people who have visited your store, information session, or seminar. Flyers and DMs require effort, cost, and time to create, print, ship, and post, but if you do it online, you can approach potential customers efficiently.