The use of white papers is indispensable for lead generation.
A white paper can have a variety of contents, including service introductions, know-how, and case studies, and the quantity and quality of leads that can be obtained will vary depending on the content.
This time, we will focus on quantity and touch on a white paper that can help you acquire a large number of leads.
The role of whitepapers in lead generation
:max_bytes(150000):strip_icc()/Whitepaper-629d14ebcf3248cebc5230517d1ed7d6.jpg)
Whitepapers
not only help you acquire new prospects (leads), but they also have a variety of effects on those prospects.
One way is to make companies aware of their issues, understand the measures needed to solve them, and increase awareness of our services.
In addition, for prospective customers who understand our problem-solving measures, we can show them implementation examples to give them an idea of how the problem will be solved, and we can also show them a comparison table of our services to help them understand our services better by comparing them with other companies. can be promoted.
Content that generates many leads from one white paper
In
“A thorough explanation of content that is effective for getting leads for HR managers and managers!”,
we introduced content that can help you get a lot of leads with “HR Pro” operated by our company.
Your company’s corporate website and owned media may have different rankings, but we hope you will use this as a reference indicator.
1st place Survey materials [Questionnaire survey results report]
2nd place Know-how book [Introductory guidebook] [Manual] [Basic knowledge]
3rd place Tools/Individual measures [1 strategy and 3 measures] [5 tips] [7 sample questions]
4th place Introduction example [major company]
5th place Interview/coverage article [Conversation article with celebrities]
Purpose and creation of each content
We have summarized the purpose and how to create each of the contents listed in the ranking above. Please refer to it if you are interested.
① Survey materials [Questionnaire survey results report] (bold)
“The purpose and how to create a research report that even beginners in HR marketing can understand”
② Know-how book [Introductory guidebook] [Manual] [Basic knowledge] (bold)
“The purpose and how to create an introductory guide that even beginners in HR marketing can understand”
③ Tools/Individual measures [1 strategy and 3 measures] [5 tips] [7 sample questions] (bold)
“The purpose and how to create a check sheet that even beginners in HR marketing can understand”
④Introduction example [major company] (bold)
“The benefits and how to create implementation examples that even beginners in HR marketing can understand”
“BtoB is just a case study! A case study of thorough implementation from a state of zero awareness. What are the factors that allowed us to successfully expand our reach from a venture to a major company?”
⑤Interview/coverage article [Conversation article with celebrity] (bold)
“What is the marketing method for branding and lead acquisition at the same time in the HR industry?”
White paper to securely seize business opportunities
Mr. Symphony Marketing Niwayama, the father of BtoB marketing, said in an interview:
“The moment you keep smoking and the accumulation exceeds a threshold, you get hay fever.The same goes for nurturing.
We will continue to introduce our solutions through case studies. Someone will be in trouble at that time. (Omitted) Search for a computer.
“This is it! There are examples of solutions.” When I clicked on it, I was asked, “Is this the product?” ! ! ” By understanding this behavior, you can understand business opportunities.
I will design what we can do to avoid overlooking these customer movements.” (Excerpt from
[Special Interview] Success of BtoB Marketing and ABM (Account Based Marketing) in Japan,
Part 2)
We hope that you will make effective use of this white paper to ensure that you are able to grasp the moment when a potential customer suddenly becomes a prospective customer for some reason.