Did you know that short videos are currently trending all over the world? In particular, YouTube, the world’s largest video sharing platform, offers a short video service called “YouTube Shorts,” which is attracting attention. With “YouTube Shorts,” you can easily create and post videos using just your smartphone, without having to bother with equipment such as video editing software or a camera. Many people and companies are actively posting short videos because of its ease of use.
Therefore, in this article, we will explain the overview of short videos on YouTube, the benefits of using them, and tips for posting short videos on YouTube.
What is YouTube short video?
YouTube short videos are video services that are up to 60 seconds long, unlike traditional YouTube videos. The video is vertical as it is intended to be viewed on a smartphone. Anyone with a smartphone and the YouTube app can create, post, and view short videos, and its ease of use has made it a favorite among many people.
A feature of YouTube short videos is that you can smoothly switch to the next video by scrolling. You can view your favorite short videos by scrolling.
I believe that the reason why YouTube short videos are attracting so much attention is that people are reconsidering the way they use their time. Nowadays, we are surrounded by a lot of information, and the speed at which information flows and trends change is extremely rapid. Against this background, people began to place emphasis on efficient use of time, and people began to prefer videos that were short but informative and short but enjoyable.
Survey data shows that Generation Z, who are known as “SNS natives” who use SNS on their smartphones at an overwhelmingly high rate, check SNS the most on information sources such as YouTube.
3 benefits of using YouTube short videos
Short videos on YouTube are used by many people, and talented people and companies are especially active in using short videos. From here, we will explain the benefits of posting videos using short videos on YouTube.
Posts can be completed on your smartphone without any editing software
Short videos on YouTube are short, lasting less than 60 seconds, and can be completed on a smartphone, making it easy to post without difficult editing. Normal YouTube posting requires a lot of effort, such as recording a 5-10 minute video or longer video, editing the video with editing software, etc., and posting it, and equipment and editing software. I had to arrange things like that. However, YouTube shorts can be shot, edited, and posted on a smartphone. You can easily post videos without the need for video editing software or tools. For those who think “It’s hard to accumulate and don’t want to put in the effort…”, you can do it without much effort if you use short videos on YouTube.
You can aim to increase the number of channel subscribers
YouTube shorts are an efficient way to increase your channel subscribers. YouTube Shorts can be viewed by interested users, and up until now, YouTube channel management has had to take various measures to increase exposure to users, such as VSEO. With YouTube Shorts, even if you are thinking about joining YouTube or have only a small number of channel subscribers, you can catch the attention of many users, and you can efficiently aim to increase the number of channel subscribers.
You can monetize using YouTube Short Fund
YouTube Shorts can be monetized by passing
the YouTube Shorts Fund
review. The YouTube Short Fund is a fund set up by YouTube that rewards thousands of creators every month. Specific screening criteria have not been disclosed, but “at least one qualifying short video has been uploaded to the channel in the past 180 days” and “the channel complies with YouTube’s community guidelines, copyright rules, and monetization”. If you comply with the rules such as “Comply with the policy” and are subject to management review, you will receive a reward.
4 tips for posting short YouTube videos
There are many benefits to using short videos on YouTube, and they can have a big impact on how you manage your channel. However, that doesn’t mean you can just post it without thinking too much about it. We will explain tips for posting short videos to efficiently spread the word and manage your channel.
Make first impressions count
Since YouTube Short videos can be scrolled to smoothly switch from one video to the next, users tend to scroll through videos that they are not interested in one after another. Therefore, if you do not get them interested as soon as they are displayed, you will not be able to get them to watch the video until the end. Make first impressions count by creating an opening that captures the viewer’s interest within the first 3 seconds. For example, use some ideas to catch the user’s attention, such as using phrases that make users look forward to what’s about to happen, or something that will make the user’s heart flutter, such as “You over there!” .
Leave a sense of realism without being too elaborate
Users tend to like YouTube short videos that have a realistic feel without being too elaborate. Of course, it depends on the channel’s genre and management policy, but it is likely that a random, realistic video that is not overly elaborated will be more accepted by users than an overly edited video that looks like it has been edited. However, videos that are viewed suspiciously by users, such as obvious acting, will not increase the number of video views, so be sure to edit and post your videos from the viewer’s perspective.
Create videos with good tempo
YouTube short videos can be easily scrolled and switched to other videos, so be sure to create videos with a good tempo so your viewers don’t get bored. If your short video has a bad tempo or rhythm, viewers will quickly switch to another video. It is important to take measures such as cutting out unnecessary parts so that viewers do not get bored.
It is also effective to create a standard story structure. By creating a standard story structure, users will be able to remember the development, for example, “(1) Grasp → (2) Expansion of development → (3) Climax”, and there is a possibility that this story structure will gain fans. If users feel like they want to watch your channel over and over again, they’ll remember your channel, so be sure to create a story structure with a good tempo.
Clarifying the message you want to convey
YouTube shorts have a maximum time limit of 60 seconds, so be sure to clearly state what message you want to convey through the video, even in a short amount of time. If you explain in detail what you want to convey, the 60 seconds will be over. Try to focus on one message per video. Create a short video that clearly conveys the message you want to convey by paying attention to the perspective of a third party, such as “If you could sum up what you want to convey in a nutshell,” or “What kind of feelings will viewers feel after watching this video?”
Examples of how to use YouTube short videos
YouTube short videos have a lot of potential, but how do people and companies actually use them? Here are three usage examples.
Daikyo Security Insurance Co., Ltd.
Daikyo Security Security Co., Ltd., a security company, has successfully hired people without incurring hiring costs by using YouTube short videos. By featuring executives and employees, everyone is having fun dancing, and executives are eating together, all of which convey the frank atmosphere within the company. Since the video was posted with the message that it is easy to work in an honest company, job applicants also felt that they wanted to work together, which led to recruitment activities.
Attorney Takeshi Okano
Attorney Takeshi Okano of Atom Law Office has successfully increased the number of subscribers to his YouTube channel to over 1 million using YouTube Shorts. Utilizing his own position as a lawyer and his knowledge as a lawyer, he continued to provide videos with useful information for viewers from a legal perspective. Although the law is not difficult information, the video has become a lot of fans because it is a video that allows you to get information about the law in a fun way with laughter. Videos that utilize lawyers’ knowledge to provide explanations and opinions on popular news are also popular.
magician teacher
The magician has over 300,000 YouTube subscribers and focuses on short videos. Many videos are created in 30 to 40 seconds, making it popular because you can easily watch magic. In particular, the series that uses magic to set up pranks in the city has received a lot of attention, and the prank series that uses magic has been viewed more than 500 million times in total. It has a structure and editing that you might want to refer to, so you might want to check it out.
summary
Many people and companies use YouTube’s short videos because they allow users to easily post videos. By using it as a guide to channel registration, you can use it to acquire new fans and further expand your channel. It is expected that the number of creators posting short videos on YouTube will continue to increase in the future. If you’re having trouble increasing your subscriber count or are thinking about starting YouTube, please take advantage of YouTube Shorts by referring to these tips for posting short YouTube videos.