The EC (Electronic Commerce) industry has grown rapidly in the new normal era. Due to the spread of the new coronavirus infection, opportunities for consumers to shop online have rapidly increased, and e-commerce competition among companies has become more intense.
Therefore, companies are adopting live commerce as a new sales style. This is a new service that allows consumers to check out products live online, and if they find something they like, they can order it immediately with a click.
What exactly is live commerce that companies can expect to increase sales? We will explain in detail the methods for success and what you need to get started.
Reference source:
New sales style to “increase sales” in the new normal era! What is the hot topic of live commerce?
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[A must-see for marketers! ] How to do live commerce and the latest sales methods
What is live commerce?
Live commerce is being used by various companies as a new sales strategy. The key point is that it combines online sales and live sales, allowing consumers to purchase products while watching from home.
What is different from traditional mail order and TV shopping is that the distributor and consumer can communicate with each other to make purchase decisions. If you have any concerns while watching, you can ask questions or comment to the streamer in real time.
In addition to being able to enjoy shopping with just one click, the feature is that you can also feel a sense of belonging as if you are participating in the event.
In 2020, when there was a period of refraining from going out, it was spreading all over the world, and it can be said that it is a hot market with an increasing number of companies starting in earnest in Japan.
How to make it successful?
In order to increase sales through live commerce, it is important to focus on dialogue with viewers, make them feel closer to your company, and have them enjoy shopping. The key is to make the most of its features as a two-way communication tool that video and TV shopping do not have, and create distribution that will be accepted by consumers. Engagement rates may increase if influencers or celebrities appear. It is important to get people to stay on your site for a long time and lead them to conversion (purchase).
How to do live commerce?
To perform live commerce, the first thing you need to do is set up your products. Decide what to offer to consumers and at what price. Then “Select Tool”. It is necessary to choose the tools necessary for distribution according to your budget, customer base, etc.
When using SNS for live commerce, you can use “YouTube”, “Insta Live”, and “HandsUP!”. If you want to do this on your own website, you can use the cloud-based TAGsAPI, the original application creation service LiveGate, or the distribution kit LiveKit service.
Once you have decided on a product or tool, consider who you will use as the “introducer” for live commerce. By having the most suitable introducer appear who matches your company’s image, you can make a good impression on consumers and have them enjoy your live performance. It would be desirable to have performers who can gain fans.
summary
If the live commerce content is excellent, the conversion rate will increase and you can expect to see an increase in sales. After the broadcast, it is important to analyze in detail all the data such as consumer questions, comments, number of viewers, number of contracts, advertising effectiveness, etc., and utilize it for the next live commerce.
Analyze the time slots and optimal length to attract customers, and create live commerce that leads to conversions (purchases).
Reference source:
New sales style to “increase sales” in the new normal era! What is the hot topic of live commerce?
/
[A must-see for marketers! ] How to do live commerce and the latest sales methods