“Mobile Friendly”, implemented by Google in April 2015, is an algorithm that determines whether a page is suitable for viewing on a smartphone. One way to make your website responsive is to make it mobile-friendly, but some of you may be hearing the term “responsive” for the first time. This time, I will explain about responsiveness.
What is responsiveness?
“
Responsive
” means to display the same URL on the homepage regardless of the device, whether it is a PC, smartphone, or tablet, and to display the site responsively (responsively) according to the width of each device. Masu. Also, this method of building a site is called responsive web design.
Google’s rating for responsive web design
Responsive web design is recommended by Google, and in fact, the benefits of responsive web design are listed below on the official Google webmaster blog. (quoted below)
- Having a single (same) URL for your desktop and mobile pages makes it easier for users to share and link to, and helps Google’s algorithms better index your content. Masu.
- Google can discover your content more efficiently because it doesn’t have to crawl pages for different Googlebots with different user agents. (end of quotation)
Reference:
https://webmaster-ja.googleblog.com/2012/06/google.html
Google clearly states that it has SEO benefits.
Benefits of being responsive
There are three benefits of being responsive, including SEO benefits.
◆Easy-to-read design for users
The design changes to suit the width of each device, so it is easy to see for users regardless of whether they are PCs, smartphones, or tablets.
◆Easy to manage updates, maintenance, etc.
Since one homepage is compatible with all devices, content updates and maintenance can be centralized and easier to manage compared to managing pages for each device.
◆Effective for SEO measures
Since the URL is the same regardless of the device, as mentioned above, it will be highly evaluated by search engines and effective for SEO.
In this way, making your homepage responsive has benefits for users, management, and SEO.
Points to note when making it responsive
While there are benefits, let’s summarize the points to be careful about when making it responsive.
◆Cost of making it responsive
To make your website responsive, you need to consider the design and content that suit the width of each device, including PCs, smartphones, and tablets.
As a result, production time and costs may increase.
◆Influence on display speed
Responsive web design displays the same URL, and since the smartphone loads the same file as the PC, it may be load-loaded to access and may be slow to display on a smartphone.
Since there are disadvantages that affect cost and usability, we recommend that you carefully consider making your company’s website responsive.
summary
◆
“Responsive” refers to making a website display the same URL regardless of whether it is a PC, smartphone, or tablet, and the site is displayed according to the width of each device.
◆Responsive design not only provides a design that is easy to see for users, but also has advantages in terms of management and SEO.
◆On the other hand, it takes time and money to create it, and it has an impact on the display speed on smartphones, so careful consideration needs to be given to responsiveness.