One of the most important factors in SEO is domain power. Although domain power is not an official Google metric, it definitely works as a determining factor in search rankings, given that websites that rank highly and content with high power rankings get high rankings. I’m doing it.
In this article, we will comprehensively explain the overview of domain power, its relationship to SEO, how to check it, and how to increase it. By reading this article, you will deepen your understanding of domain power, so please use it as a reference.
What is domain power?
Domain
power is a quantification of the trustworthiness of
a search engine
. Search engines such as Google evaluate the entire site based on backlinks, quality and quantity of content, and frequency of updates.
Domain power is an index that represents the overall evaluation of a site in this search engine. As will be explained in detail later, improving your domain power has
SEO
benefits such as faster indexing time and easier ranking. Domain power increases gradually over time by continuing to add high-quality content.
Relationship between domain power and SEO
Domain power is the evaluation from search engines, so it is closely related to SEO. Here, we will explain the relationship between domain power and SEO.
Not an official Google metric
The concept of domain power is not an official Google metric. It is simply a numerical evaluation of the factors that are likely to be involved in Google’s evaluation, and is used to evaluate the site as a whole.
Therefore, search rankings are not determined solely by domain power. The quality of content, freshness, and uniqueness of the information are also important factors related to search rankings.
It is certainly a determining factor in rankings.
It is said that domain power is one of the determining factors for search ranking. This is because the evaluation of newly created content is greatly influenced by the evaluation of the entire site. If the site as a whole has a high rating, the new content is likely to be of high quality as well as the site as a whole. As a result, it will be easier to improve your search rankings in the early stages of publication.
Speed up indexing
If you publish new content on a site with strong domain power, it will be indexed faster than a site with weak domain power. In order for new content to be indexed, crawlers must crawl the site and make it known.
Sites with strong domain power are frequently crawled by crawlers, so the time from publishing content to getting it recognized is shortened. By being reflected in search results immediately, you can expect early access.
How to check domain power
Domain power is not an official Google metric, but you can check it using a tool. Here we will explain two tools that allow you to check domain power.
MOZ
MOZ
is a tool that allows you to check domain power used all over the world. It is a multi-functional tool that allows you to analyze not only domain power but also your own site and competitors.
How to use it is as follows.
Open MOZ’s official page. Login is required, so log in from the top right.
If you do not have an account, you can register for free.
Once you have logged in, you will be redirected to the home screen shown in the image above. If you want to check your domain power, click the yellow “Find out now” button inside the blue banner.
When you press the “Find out now” button, a screen like the image below will be displayed. Enter the domain you want to search in the blank field in the center and click “Find Competitors” on the right.
This time, I tried to check the domain power of Yahoo! News. The number to the right of the center is the domain power. You can also scroll down to see the domain power of competing sites.
In addition to “Domain Authority,” which indicates domain power, you can also check “Page Authority,” which confirms the reliability of a single page. Although it is not available in Japanese, it can be said to be a very versatile tool.
power rank check tool
The power rank check tool
is a tool that can only measure domain power. We calculate the domain power using a unique algorithm based on the backlinks of the site you want to investigate, the quantity and quality of content, the period of operation, etc.
Unlike MOZ, it is a very easy-to-use tool because it supports Japanese.
How to use it is as follows.
When you go to the top page of the Power Rank Check Tool, you will be taken to a page like the image above. Enter the domain of the site you want to check in the box in the center and press the “Check” button.
The number in the center is the domain power. There is a meter that visualizes domain power, and you can also check when the site you investigated started operating.
With the power rank check tool, you can measure your domain power up to 3 times a day by registering with AJID and subscribing to our e-mail newsletter. Please note that if you do not register these, you will only be able to measure your domain power once a day.
How much does domain power increase from management?
It takes a certain period of time for your domain power to increase. As a guideline, it is said that it will start to increase in about 3 months after you start taking measures to strengthen your domain power.
As will be explained in detail later, the period of site operation is not the only factor that increases domain power. It is a good idea to consider the operating period as one factor, as it is largely due to daily content creation and backlinks.
How to increase domain power
Domain power is determined by various factors. Here are five concrete ways to increase your domain power.
Create high-quality content
It can be said that creating high-quality content is directly connected to increasing domain power. High-quality content is content that satisfies user
needs
. High-quality content tends to rank higher in search results and attract more traffic. Furthermore, it becomes easier to obtain backlinks, so it can be said to be very useful as a measure to increase your domain power and attract access.
Extend the operating period
If you operate it for a long time, your website will be easily evaluated in SEO and your domain power will increase. However, if you leave it alone after acquiring a domain, of course your domain power will not increase. If you operate your domain over a long period of time by regularly adding and updating content, your domain power will gradually increase.
Backlinks from highly relevant sites
By getting backlinks from highly relevant sites, Google will evaluate your content as being of high quality, increasing your domain power. In particular, backlinks from sites with strong domain power are one of the factors that greatly improves your reputation. On the other hand, be aware that backlinks from unrelated sites or spam will not only lower your site’s reputation, but also cause you to be subject to a Google penalty.
collect citations
Citation is the mention of a specific site or service’s name on other sites. These citations affect your ranking from Google, which in turn affects your domain power.
For example, by using the keyword “Google” a lot in this article, you will receive citations on Google and your SEO rating will increase. The first step to collecting citations is to increase awareness of your site and your brand using familiar and highly disseminated tools such as SNS.
Regularly increase the total number of content
You can increase your domain power by increasing the content across your site. However, increasing content blindly will not improve your domain power.
Increasing the amount of high-quality content that aligns with your site’s theme will improve your site’s overall domain power. Since the number of contents is directly related to SEO, it is also effective in directly increasing the number of accesses.
What to do if domain power is 0
Naturally, the domain power of the domain you just acquired is 0. However, just because the domain power is 0 does not mean that there will be no access at all. As mentioned above, domain power is just one factor that determines search ranking. Therefore, it can be said that there is no particular problem.
Steadily increase your domain power by regularly adding high-quality content to your site.
About the impact on domain power when changing the domain
If you change the domain, the domain power will become 0. This is because Google evaluates websites by domain. However, Google’s Gary Illies says that the old domain’s reputation will be reflected in the new domain in about two weeks to three months. However, there is a risk that the same level of reliability may not be carried over, so it is a good idea to perform redirect processing using the old domain.
Points to note when increasing domain power
Various elements are necessary to increase domain power. Also, you need to take your time and increase your domain power. Here we will explain two things to keep in mind when increasing your domain power.
Don’t buy paid backlinks
Backlinks have a huge impact on domain power and SEO. However, backlinks from unrelated sites or satellite sites will not be evaluated. In fact, it is a violation of Google’s guidelines, and there is a high possibility that you will be subject to a penalty. Create quality content to get the right backlinks.
Purchase used domains only from highly reliable sites.
There is a second-hand domain as a way to obtain high domain power in a short period of time. Used domains are more likely to be trusted because they already have a history of operation. However, you must keep in mind that using a second-hand domain also inherits negative aspects such as a history of penalties. Therefore, only buy used domains from highly reliable sites.
summary
In this article, we explained the overview of domain power, how to measure it, and how to increase it. Domain power is one of the most important factors in SEO. However, domain power does not increase overnight. If you run your site over the long term and regularly create high-quality content, your domain power will gradually increase. Therefore, it is important to manage your site with a long-term perspective. To that end, why not start by preparing to create high-quality content?