NanoOpto Media Co., Ltd.
, which hosts and operates events mainly in the information and communications field, will hold “Sales/Marketing DX 2021” on Wednesday, October 13, 2021 at JP Tower/KITTE 4F JP Tower Hall & Conference. will be held. In addition, “In-Store Tech 2021”, which considers the current state and future of the retail industry, and “Digital Commerce 2021”, which focuses on next-generation e-commerce store strategy, will be held simultaneously.
[Background of “Sales/Marketing DX 2021”]
As the spread of customer behavior and sales activities online accelerates due to the coronavirus pandemic, digitizing marketing and sales measures and rebuilding processes has become an important issue for all companies.
- Unable to obtain prospective customer information as expected
- Not being able to effectively utilize the tools introduced
- Marketing and sales departments are not working well together
There are many people in charge who have such concerns. “Sales/Marketing DX 2021” will introduce cutting-edge sales tech and digital marketing tools that realize DX and operational efficiency, along with usage examples, as a place to share the latest trends and tips for solving problems.
[Overview of “Sales/Marketing DX 2021”]
Name:
Sales/Marketing DX 2021
Date: [Partial live streaming] October 13, 2021 (Wednesday)
[Session] 9:30-17:30 [Exhibition] 11:00-17:00
*Hours are subject to change without notice Venue: JP Tower Hall & Conference (KITTE 4F)
JP Tower/KITTE 4F JP Tower Hall, 2-7-2 Marunouchi, Chiyoda-ku, Tokyo 100-0005 Sponsored/Managed by: NanoOpt Co., Ltd. Media Participants: Business owners and managers who are thinking about improving business efficiency and promoting digitalization Sales manager, marketing manager, web manager, DX promotion department, etc. Participation fee: Exhibition and seminar are both free (advance registration required)
Simultaneously held:
Instore Tech 2021
Digital Commerce 2021
Practical lectures are planned, including Konica Minolta Japan’s sales process reform and marketing promotion examples.
On the day of the event, in addition to exhibits by sponsor companies, there will be a lineup of multiple DX seminars on sales and marketing that will lead to results. There is likely to be useful information for managers and people in charge of sales and marketing departments who are thinking about improving operational efficiency and promoting digitalization.
<Session example>
14:05-14:45
A complete picture of sales process reform x marketing promotion implemented by Konica Minolta Japan – Key points and the creation of a marketing-led organization that increased the expected sales contribution to 24% in the fourth year –
15:00-15:40
Explain with examples! Digital update of corporate sales and marketing realized with CDP
15:55-16:35
BtoB digital marketing that you can’t hear about now – What you need to acquire prospective customers and generate business negotiations on your website –
16:50-17:30
B2B digital marketing in the new normal era promoted by 3M