NanoOpto Media Co., Ltd.
, which hosts and operates events mainly in the information and communications field, will hold “Sales and Marketing DX 2022 Spring” on Tuesday, March 8, 2022 at JP Tower/KITTE 4F JP Tower Hall & Conference It was held at Due to the popularity of the seminar, it has been decided that it will be delivered on-demand from March 15th (Tuesday) to March 25th (Friday), and with the exception of some sessions, downloadable materials will also be available. For those who were unable to attend on the day of the event or those who would like to review the session materials, we recommend using
on-demand streaming
.
[Held on demand]
March 15, 2022 (Tuesday) 10:00 – March 25, 2022 (Friday) 23:59
Delivery content: Free lecture videos and downloadable materials
Participating companies/organizations: NTT Communications, Hitachi Construction Machinery, HCL Japan, Oracle Japan, Hammock, Heartcore
[Background of the event]
As customer behavior and sales activities become more and more online, the digitalization and process restructuring of marketing and sales measures has become an important issue for all companies.
- Unable to obtain prospective customer information as expected
- Not being able to effectively utilize the tools introduced
- Marketing and sales departments are not working well together
There are many people in charge who have such concerns. “Sales/Marketing DX 2022 Spring” will be a place to share the latest trends and tips for solving problems, and will introduce cutting-edge sales tech and digital marketing tools that realize DX and operational efficiency, along with usage examples.
[Event overview]
Name:
Sales/Marketing DX 2022 Spring
Date: March 8, 2022 (Tuesday)
[Session] 9:30-17:30 [Exhibition] 11:00-17:00
*Hours are subject to change without notice Venue: JP Tower Hall & Conference (KITTE 4F)
JP Tower/KITTE 4F JP Tower Hall, 2-7-2 Marunouchi, Chiyoda-ku, Tokyo 100-0005 Sponsored by/Managed
by NanoOpto Media Co., Ltd.
Sponsoring organization: Nikkan Kogyo Shimbun Target of participation: Managers who are thinking about improving business efficiency and promoting digitalization, sales managers, marketing managers, web managers, DX promotion departments, etc. Participation fee: For both exhibitions and seminars Free (pre-registration required)
Simultaneously held:
Business Automation Conference 2022 Spring
IoT Utilization Conference for Manufacturing Industry 2022 Spring
Data Monetization Conference 2022 Spring
Case study lectures on
NTT
Communications and Hitachi Construction Machinery’s sales reforms and omnichannel marketing are scheduled.
On the day of the event, in addition to exhibits by sponsoring companies, multiple DX seminars with the theme of “leading to results” are scheduled from 9:30 a.m. to 5:30 p.m. Themes have been prepared to give hints to those in charge and those in charge of sales and marketing departments who are thinking about improving operational efficiency and promoting digitalization.
<Session example>
09:30-10:10
Challenges and keys to success in “Japanese-style sales DX”
NTT Communications Corporation
10:25-11:05
Omnichannel marketing that can be learned from global banks’ DX ~ Introducing campaign management that we would like to work on in the future, learned from global banks that are ahead of DX ~
HCL Japan Co., Ltd.
13:10-13:50
DX and its challenges: Reforming the entire company, not just one department
Hitotsubashi University Professor Taro Kamioka
14:05-14:45
Hammock Co., Ltd. maximizes sales results by “utilizing personal connections x cultivating uncontacted companies”
16:50-17:30
Digital transformation of sales as seen at Hitachi Construction Machinery – Key points of activities revealed through trial and error –
Hitachi Construction Machinery Co., Ltd.