Tag: Digital Marketing
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What is Google doing to improve privacy in digital advertising?
What is Google doing to improve privacy in digital advertising? Digital advertisements displayed online on computers and smartphones. Until now, there has been a tendency to invest in TV advertising rather than digital advertising, but in 2019, domestic digital advertising spending exceeded TV advertising spending for the first time, and continues to grow year by…
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The type of advertisement that consumers like the most is “movie advertisement.'' Discrepancy from marketers' preferences – "Global Advertising Equity Ranking" (surveyed by Kantar Japan)
Kantar, a world leader in marketing insights and consulting, announced the world’s first “Global Advertising Equity* Ranking” on October 1, 2020. The survey was conducted among approximately 4,000 consumers in seven countries and over 700 senior marketers from around the world, including Japan. This research reveals the ads that consumers and marketers prefer. *The ‘Advertising…
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What should I be careful about when operating marketing automation? Explanation of things to be careful about before installing
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Marketing automation is a well-established tool in the marketing industry. It is no exaggeration to say that companies that make full use of marketing automation are achieving some results. However, it is naturally difficult to achieve results by simply introducing marketing automation. Therefore, this time, we will introduce the things you need to be careful…
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Collaboration between organizations and specialized human resources to address data management issues important to improving marketing results (underworks research)
On February 2, 2021, Underworks Co., Ltd. announced the results of the “Survey on Marketing Data Management Efforts – Efforts to integrate and utilize data that play a central role in digital marketing, and its challenges and prospects.” The survey period is from December 1, 2020 to December 25, 2020. Responses were received from 272…
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Bringing new value to travel with IT and influencers – WILLER MARKETING's marketing strategy to make travel more exciting
Starting with the express bus business known as “WILLER EXPRESS,” we are developing a railway business, an on-demand transportation service business, a travel-themed entertainment business, and a global business centered on ASEAN. WILLER Group continues to create value. WILLER MARKETING Co., Ltd. is responsible for the group’s marketing strategy and supports the group’s growth through…
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Explanation of ad blocking and the latest recommended content blockers
Have you ever noticed an advertisement while doing internet research on your PC or smartphone browser in your daily work? While it’s fine in your private life, it can become a hindrance if there are a lot of such advertisements during work. Such ads can be easily blocked by changing settings or installing tools. Not…
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Reversal phenomenon in device usage / People of all ages collect information on smartphones rather than computers
With the rapid spread and development of the Internet, the number of consumers using various devices (terminals) to collect information has increased significantly. Among these, the growth rate of smartphones is remarkable. According to the survey results of “Internet usage status by age group from each device”, not only consumers in their 40s and 50s,…
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Explaining the five principles of digital campaigns for marketers proposed by Google
Nowadays, we are surrounded by a huge amount of information and everything is changing rapidly, so marketing needs to be able to adapt to the trends of the times. The essential role of marketing has always remained the same: understanding the needs of each consumer and delivering appropriate messages. However, this approach needs to change…
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How will digital marketing change due to the new coronavirus?
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Due to the spread of the new coronavirus, people are continuing to work from home, working from home, staggered working hours, and refraining from attending events in order to minimize contact with people. Our lives have changed completely before and after the coronavirus, and we now need to reevaluate our lifestyles. Under these circumstances, various…
