Tag: Management
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To have mutual feelings with customers and subordinates – What is the "law of tickle" that motivates others and leads to success?
In order to communicate smoothly and build relationships of trust with people in business settings, it is essential to understand the core of human relationships. “Sales results are not improving as expected” “Management of subordinates is not working properly”. What lies behind these worries may lie in the complexity of human relationships. This time, Hiroko…
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What is the Pareto principle? Explaining the key points of marketing utilization
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If you had to make as many sales as possible within a limited time at work, would you choose a product with a high unit price that rarely sells and actively expand sales? Or do you choose products that sell frequently but have low unit prices and sell them as hard as you can? This…
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What is a seminar? Also explains the difference between lectures and training!
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Recently, many companies and businesses are holding seminars with various contents and increasingly using them for their own marketing and branding. In fact, there are many benefits for companies and businesses to hold seminars. By holding seminars, you can increase the number of potential customers for your products and services, which can lead to sales…
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What is the best way to allocate your marketing budget? A thorough explanation of how to decide on a budget
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Creating a marketing budget is a daunting task for many marketers. Every year, marketing measures are becoming more digitalized, and new approaches to users and marketing methods are being created. On the other hand, old measures are becoming less effective, making it difficult to achieve the same results with the same measures as the previous…
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What is managerial marketing? Introducing basic concepts and specific examples
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It is no exaggeration to say that managerial marketing is a concept that forms the basis of marketing. What kind of thinking does this article have? What specific cases are there? I will explain about it. What is managerial marketing? First, let’s understand the history and basic ideas of managerial marketing . History of managerial…
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What is Ateam's winning strategy for digital marketing? | Ateam series No. 1
Ateam Co., Ltd., which operates through three pillars: lifestyle support business (comparison/information site), entertainment business (smartphone games), and EC business, aims to further improve brand power and expand its business, and aims to further improve its brand power and expand its business. The company is aiming for M&A with an EV (business value) of up…
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What is Churn rate? SaaS business customer churn rate that marketers should keep in mind
Churn rate is one of the important management indicators in SaaS business. Churn rate refers to the customer cancellation rate, which is directly linked to business revenue in SaaS and subscription services, and is also an indicator for improving services. Churn rate is also closely related to LTV, which in turn affects the marketing costs…
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What is DX (digital transformation)? Easy-to-understand explanation of meaning and method
DX (digital transformation) is the use of digital technology to transform operations and business models and increase corporate value. We will explain why DX is attracting attention, the current state of DX in Japan, and how to proceed with DX. We will also introduce specific examples of DX in companies. What is DX (digital transformation)?…
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What is “rebranding” that leads to further business development? A thorough explanation of the meaning and key points of success
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Have you ever heard of the term “rebranding”? Many of you may be wondering, “I know about branding, but is it different from that?” Rebranding refers to rebuilding an existing brand once created in line with changes in the times and society. Companies that have been doing branding can change their corporate image by rebranding.…
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Japan's B2B marketing is 15 years behind the rest of the world, so what measures should managers take now?
When many people think of marketing, they probably think of activities that increase awareness through media such as TV, magazines, and SNS. This is consumer marketing = B2C (Business to Customer/Consumer) marketing. On the other hand, marketing for companies that do business with corporations is called B2B (Business to Business) marketing. For example, it is…
