Tag: Sales
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What is SFA? Explaining the differences and benefits with CRM, comparison of recommended tools, and introduction methods
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SFA has been introduced by an increasing number of companies in recent years. Since it is a relatively new solution , many people may be aware that it will help improve business efficiency, but do not know what it actually is. We will thoroughly explain the basic knowledge of SFA, how it differs from CRM…
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“Sales/Marketing DX 2021” will be held on October 13, 2021, introducing examples of the use of cutting-edge sales tech and digital marketing tools, and applications are now being accepted (Nano Opto Media Co., Ltd.)
NanoOpto Media Co., Ltd. , which hosts and operates events mainly in the information and communications field, will hold “Sales/Marketing DX 2021” on Wednesday, October 13, 2021 at JP Tower/KITTE 4F JP Tower Hall & Conference. will be held. In addition, “In-Store Tech 2021”, which considers the current state and future of the retail industry,…
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What are the basics of a marketing campaign? Introducing the overview and examples
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The word “campaign” has been around us for a long time. The list goes on and on, including new store opening campaigns and campaigns where you can win prizes when you buy sweets. In business, any activity that involves disseminating information to customers for a specific purpose is generally referred to as a marketing campaign.…
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The top challenge for BtoB sales during telework is "acquiring new leads" (Survey by Innovation & Co., Ltd.)
How has BtoB sales changed as telework has become widespread due to the coronavirus pandemic? Innovation & Co., Ltd. conducted a survey on BtoB sales issues during telework. As a result, it became clear that the most important sales issue was “acquiring new leads.” Reference source: Survey conducted on BtoB salespeople who are currently working…
