Tag: Sales
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To have mutual feelings with customers and subordinates – What is the "law of tickle" that motivates others and leads to success?
In order to communicate smoothly and build relationships of trust with people in business settings, it is essential to understand the core of human relationships. “Sales results are not improving as expected” “Management of subordinates is not working properly”. What lies behind these worries may lie in the complexity of human relationships. This time, Hiroko…
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More than one in two BtoB purchasers say they are excluding services with difficult-to-understand materials from consideration.
LOOV Co., Ltd., which provides the video utilization platform “LOOV” (https://loov-video.com/lp) for sales and marketing, conducted an awareness survey of both corporate sales representatives and BtoB purchasers. . Valid responses were collected and analyzed from 1,016 company employees or business owners who are currently engaged in sales activities for corporations, and 755 company employees or…
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Importance of house list and how to manage and utilize it
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Business cards acquired through events, website marketing activities, or sales activities are important assets for your company. A house list is a list of business cards that are specifically selected as potential customers for your products and services. A house list is an important customer list that is essential for a company’s marketing and sales…
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What is inside sales? Easy-to-understand explanation of the differences and benefits from field sales
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As the digitalization of companies accelerates, the method of inside sales , in which sales activities are conducted non-face-to-face, is becoming mainstream. In this article, we will explain the benefits of inside sales, the reasons why it is introduced, how to do it, and points to remember when implementing it. What is inside sales? Inside…
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“Sales/Marketing DX 2022 Spring” introducing the latest examples of sales DX etc. is now available on demand (Nano Opto Media Co., Ltd.)
NanoOpto Media Co., Ltd. , which hosts and operates events mainly in the information and communications field, will hold “Sales and Marketing DX 2022 Spring” on Tuesday, March 8, 2022 at JP Tower/KITTE 4F JP Tower Hall & Conference It was held at Due to the popularity of the seminar, it has been decided that…
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What is inside sales? Easy-to-understand explanation of the differences and benefits from field sales
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As the digitalization of companies accelerates, the method of inside sales , in which sales activities are conducted non-face-to-face, is becoming mainstream. In this article, we will explain the benefits of inside sales, the reasons why it is introduced, how to do it, and points to remember when implementing it. What is inside sales? Inside…
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What is SLA? Contents and operational points for sales and marketing
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In recent years, the introduction of new services and products has come to be left up to customer-driven actions, such as customers themselves recognizing issues, searching for solutions, and comparing and considering multiple services and products before deciding to introduce them. It has become. On the other hand, companies that provide products and services often…
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What is the Barnum effect? Explaining how to use it in marketing and key points
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Many people have probably experienced fortune-telling or blood type diagnosis, etc., and felt that what they were saying was “correct” even though they didn’t tell the other person about themselves. Although it is not certain whether these are actually true, the “Barnum effect” may be used to make it appear as if they are true.…
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What is commoditization? How to open up a new path through marketing
Commoditization is one of the issues that has become important in business in recent years. Commoditization refers to the inability of competitors to differentiate their products in a particular market, or a standardized market. So why is commoditization so important? This article provides an overview of commoditization, its causes, and the problems associated with commoditization.…
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What is inbound? We also explain the difference between outbound and outbound!
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“What is the difference between inbound and outbound?” “Is inbound a term used not only in the tourism industry but also in the marketing field?” As mentioned above, many people have doubts about inbound tourism. The word inbound has the meaning of “from the outside to the inside,” but it is used differently depending on…
