Tag: Trends
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Nearly 70% of telephone inquiries “do not necessarily need to be handled by a human” – Survey on “Voicebot” (according to AI Shift)
AI Shift Co., Ltd. announced on March 12, 2021 the results of a survey regarding the AI automatic telephone answering service “Voicebot.” The survey period is from February 10, 2021 to February 13, 2021. We received responses from 1,034 men and women in their 20s and older nationwide. This survey revealed users’ awareness of telephone…
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Why is there a shortage of human resources and man-hours in digital marketing? Also explains the necessary digital skills
In today’s society, where smartphones and SNS are rapidly developing and digitalization is progressing, it can be said that the introduction and utilization of technology in corporate marketing strategies is essential. However, there are many companies that are facing a variety of issues, such as not having someone with specialized knowledge within their organization, or…
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Is there a shift away from TV due to the coronavirus pandemic? The actual situation of video distribution such as YouTube and Netflix and the number of TV viewers
In recent years, the so-called “disengagement from television” has been occurring among young people, due to an increase in viewing of Netflix, which provides movies and dramas through devices connected to the Internet, and YouTube, a video sharing service. Nowadays, people are less likely to go out due to the coronavirus pandemic, and many people…
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Inside sales will change the future of Japanese companies/Verifying the benefits and effects of introduction through a survey
In recent years, as the shortage of corporate human resources has become a major issue in the Japanese economy, attention has been focused on “inside sales” to improve the productivity of companies. Inside sales is “sales performed inside the company without traveling outside.” In the United States and Europe, the mainstream sales style is “IT-enabled…
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What are the points to consider when choosing a digital marketing tool? Introducing CRM tools and SFA tools
Marketing tools required by the acceleration of digital solutions. Although many companies are aware of the importance of digitalization in companies, it is predicted that there are many companies that say they have not yet adopted digital tools or do not fully understand what functions they have. You may not have enough information to make…
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Domestic video advertising market size is expected to reach 295.4 billion yen in 2020, 114% compared to last year (Survey by CyberAgent Co., Ltd. and Digital Infect Co., Ltd.)
2020 was the year when the new coronavirus spread worldwide, and the way we live and work has become more online and digital. Against this backdrop, how has the domestic video advertising market size changed? CyberAgent Co., Ltd. and Digital Infect Co., Ltd. jointly estimated the annual advertising amount of video advertisements distributed on the…
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More than 90% of people skip video ads. Four key points of video ads that create a good impression revealed (research by Neo Marketing)
Neo Marketing Co., Ltd., which provides consumer-oriented research and marketing support, announced the results of a “survey on how people interact with video advertisements” on January 14, 2021. The survey period is from December 23, 2020 to December 24, 2020. The survey was conducted on 1,000 men and women between the ages of 20 and…
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A survey of the current state of web advertising revealed a lot of unknown data/What are the appropriate KPIs?
In modern life, where the Internet has become an indispensable part of life, web advertising, which transmits a variety of information, is an important marketing strategy for companies. What kind of measures are needed to develop advertisements that capture the hearts of consumers while considering cost-effectiveness? In this article, we will analyze and explain the…
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What are the benefits of lead nurturing? Marketing methods for companies that want to increase potential customers
The key to solving problems faced by companies, such as “wanting to increase the number of prospective customers” and “struggling to increase sales and business negotiation rates,” is a measure called “lead nurturing.” Lead nurturing is an important marketing method in which companies provide customers with various information through email, SNS, owned media, etc., and…
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What is no-code/low-code? In an era where anyone can develop apps, no programming knowledge is required.
“No-code/low-code” system development has become more common in the IT field these days. No-code refers to developing software such as apps without writing any code in a programming language. On the other hand, the key to low code is to develop by writing less code. Currently, no-code/low-code development has become so prominent that it can…
