Tag: Trends
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More than one in two BtoB purchasers say they are excluding services with difficult-to-understand materials from consideration.
LOOV Co., Ltd., which provides the video utilization platform “LOOV” (https://loov-video.com/lp) for sales and marketing, conducted an awareness survey of both corporate sales representatives and BtoB purchasers. . Valid responses were collected and analyzed from 1,016 company employees or business owners who are currently engaged in sales activities for corporations, and 755 company employees or…
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Increasing brand power with omnichannel/What are the benefits and points to note when channel collaboration?
The behavioral patterns leading up to the purchase of products are becoming more complex due to the diverse needs of consumers, and companies are required to take more effective approaches to increasing sales than ever before. Therefore, “omnichannel” is a useful initiative that allows the entire organization to connect with customers, not only through physical…
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When choosing home appliances for Generation Z, purchasing at brick-and-mortar stores is more mainstream than online shopping — while more than 90% also request "remote customer service" (Piala survey)
Piara, which supports e-commerce marketing based on the management philosophy of “creating a world where everything is a win,” conducted an awareness survey regarding “selecting home appliances” from March 12th to 13th, 2021. We compiled and analyzed valid responses from 111 men and women between the ages of 18 and 29 who answered that they…
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Reversal phenomenon in device usage / People of all ages collect information on smartphones rather than computers
With the rapid spread and development of the Internet, the number of consumers using various devices (terminals) to collect information has increased significantly. Among these, the growth rate of smartphones is remarkable. According to the survey results of “Internet usage status by age group from each device”, not only consumers in their 40s and 50s,…
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What are the meanings and benefits/points to be aware of when setting up personas? Also explains how to use it
Setting up personas is essential for marketing activities. When a company sells a product or service, the key is how detailed it can set the target customer image/persona. Products and services for which personas have not been successfully established will have a disparate target audience, and no amount of appealing advertising will have a significant…
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What are the types of conversions? Introducing the relationship with KGI/KPI and measures to improve results
Conversion design is a fundamental issue for marketers. Conversion means “increasing the final results” of marketing activities. By designing conversions correctly, you can increase the effectiveness of your initiatives and aim for maximum results for your company. In this article, we will explain the different types of conversions that can be used for various purposes,…
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What are the "certain" points to be careful of when creating a website that tend to fail? Introducing specific solutions
Websites, which serve as a point of contact with all kinds of customers, have become an extremely important information dissemination tool for corporate activities in recent years. This is because by allowing users who visit your site to learn more about your company’s products and services and answering any questions they may have, you can…
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What challenges and trends do Japanese internet advertising experts predict for 2021? (Survey by Integral Ad Science)
What kind of year will 2021 be for Japan’s internet advertising industry? Integral Ad Science has compiled and announced the results of an attitude survey of 175 people involved in Internet advertising in Japan in “Industry Pulse 2021 Japanese Edition.” It included information on industry issues and trends for 2021 predicted by Japanese internet advertising…
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What is inside sales? Explanation of key points to achieve goals and points to note when setting KPIs
Inside sales, which involves approaching a company’s prospective customers through internal communication rather than visiting them directly to discuss business, is attracting attention. There is a growing trend towards systems that efficiently carry out sales activities from outside to inside, using methods different from traditional processes. We will analyze the points necessary to lead a…
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Why Starbucks and Ritz-Carlton are so successful/Business strategy for acquiring repeat customers through CX
Customer experience (CX) is as important to modern customers as it is the quality of products and services provided by companies. This term refers to the level of satisfaction that creates emotional enrichment in customers through the experience of purchasing a product or service. What kind of changes and effects will a good customer experience…
