Tag: Trends
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What is perception change? How to build a model with AISAS to encourage customer attitude change
In marketing terminology, “perception change” refers to changing the customer’s perception to what the company desires. It refers to branding how you want to be seen by customers and encouraging them to change their attitude towards that. In recent years, perception change has become an important policy for B to B, and many companies are…
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Looking back at 2020 with Google Trends – What will the future business trends be?
In 2020, the new coronavirus infection was rampant. It’s been a year of anxiety and tension over the spread of the new coronavirus, and people’s lifestyles have changed significantly as they have been forced to restrict their movements. Google Trends is a tool that allows you to see changes in search volume over a certain…
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Japan's total advertising expenditure decreased by 10% compared to last year due to the impact of the coronavirus pandemic – 2020 advertising expenditure in Japan (according to Dentsu research)
Dentsu Inc. announced on February 25, 2021, “Advertising Expenditures in Japan in 2020,” which estimates Japan’s total advertising expenses and advertising expenses by media and industry. The applicable period is from January 1, 2020 to December 31, 2020. With this announcement, Japan’s total advertising expenditures under the influence of the spread of the new coronavirus…
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What is the important segmentation setting method for B to B? Also introduces the relationship with STP analysis
“Segmentation” is an essential process in marketing activities, which involves dividing the market into segments and creating strategies that group each customer. Clarifying the target audience for your company’s products and services is an important measure to differentiate yourself from other companies, but many companies may be faced with specific methods for doing so and…
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Starbucks succeeded with 4P analysis/Explaining marketing mix, 4P, and 4C with examples
If you are in charge of marketing at a company, you will often hear basic terms such as “marketing mix (MM)”, “4P”, and “4C” as strategies. The marketing mix is a framework for marketing activities that creates what users want, and is the “elements to be considered” in order to achieve preset goals. 4P is…
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Why choose influencer marketing? Comparison and explanation of web advertising costs
” Influencer marketing ” uses celebrities and celebrities to advertise a company’s services and products. In recent years, there has been an increase in activities by ordinary people with many followers on SNS and blogs to introduce companies’ services and products and increase their popularity. How much does influencer marketing, which is said to have…
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What is the difference between Gen Z and Millennials? Marketing to a second generation that does not respond to traditional methods
For corporate marketing, a deep understanding of Generation Z and Millennials is an issue that must be addressed immediately. The characteristics and purchasing behavior of each customer are attracting attention from many companies, and are becoming important “customer information” for future business growth. We will analyze the characteristics and generational differences of Generation Z and…
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What is behavioral trend analysis? Introducing usage methods and examples
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There was a report that “advertisements hanging on trains have disappeared due to people refraining from going out,” but it seems that promotional methods need to change with the times. In this article, we will analyze concrete examples and explain as clearly as possible about “behavioral trend analysis”, which is a method for understanding society…
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Are there any disadvantages to video content? Introducing how to use it with text and the scenes where you want to use it.
Due to the spread of the new coronavirus infection, the challenge is to come up with effective marketing measures in a market that is becoming increasingly complex. Video marketing has been attracting attention from many companies in recent years. What kind of video marketing is said to be effective for B to B? We will…
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Significant changes in Japan's online shopping usage rate / Stockpiling and reselling problems have also emerged during the coronavirus pandemic
2020 was a year in which many people were affected by the spread of the new coronavirus infection, and were forced to adapt to a new lifestyle in the new normal era. Regarding shopping, which is essential to daily life, companies are moving forward with efforts to move online through “digital transformation (DX),” and the…
