Tag: Trends
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1 in 3 people "use audio media on a daily basis" — Voice SNS such as "Clubhouse" and "SPOON" are on the rise (Trenders survey)
Trenders, which provides next-generation “micromarketing” with the mission of “capturing trends and creating a new era,” conducted a “survey on the actual usage of audio media” on February 1, 2021. We conducted an internet survey of 526 men and women in their 20s and 30s regarding the presence of audio media they use on a…
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What is entry form optimization? Explaining ways to increase CVR
When shopping on an e-commerce site, there are many opportunities to enter the delivery address, name, and credit card information. At that time, when I tried to make a correction in one place and pressed the “back” button on my browser, all of my input disappeared! Have you ever experienced this? When this happens, it…
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What can AI do? What marketers need to know about how to use AI in marketing
“AI (Artificial Intelligence)” has become an essential part of corporate marketing. It can be said that this technology is essential for capturing customer needs in real time and achieving growth for your company by utilizing all digital tools on the Internet such as SNS, websites, and search engines. However, when conducting digital marketing, many marketers…
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What makes you a fan of a company/brand? More than 70% answered "quality of services and products" (Neomarketing survey)
Neo Marketing, which provides consumer-based research and marketing support, conducted a “Survey on Fan Creation” for three days from January 21st to January 23rd, 2021. An internet survey of 1,000 men and women between the ages of 20 and 69 who have a company or brand that they can say they are a fan of,…
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![Points to learn from SaaS companies when creating example pages for BtoB sites [Part 2]](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%201876%201228'%3E%3C/svg%3E)
Points to learn from SaaS companies when creating example pages for BtoB sites [Part 2]
For BtoB sites, case studies are highly versatile content that is effective no matter what stage of consideration a site visitor is in. Additionally, in order to maximize the effectiveness of the introduction examples on the site, it is important to create pages with fewer points. Points to learn from SaaS companies when creating example…
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What is the automatic bidding function of Google Ads? Benefits and points to be aware of
One of the most difficult parts of running Google Ads is adjusting bids. Adjusting the maximum cost per click while considering performance for each ad group and keyword takes time and effort. So why not try using the automatic bidding function? You may be able to relieve yourself of the arduous work and improve the…
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Collaboration between organizations and specialized human resources to address data management issues important to improving marketing results (underworks research)
On February 2, 2021, Underworks Co., Ltd. announced the results of the “Survey on Marketing Data Management Efforts – Efforts to integrate and utilize data that play a central role in digital marketing, and its challenges and prospects.” The survey period is from December 1, 2020 to December 25, 2020. Responses were received from 272…
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Rakuten Market is the online shopping mall where people have had the most purchasing experience in the past year – PC is the top device used when purchasing products (EC Mikata survey)
Mikata, an e-commerce company that supports e-commerce and mail-order operations from “information gathering” and “outsourcing selection”, conducted the “EC Mail-order Consumer Trend Survey 2020” from October 27th to 29th, 2020. An online survey was conducted of 4,800 men and women from 10 to 60 years old across the country about their reasons for purchasing products…
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SEO alone will not be successful / What are the elements necessary for B to B owned media to achieve results?
Corporate owned media is an important channel not only for B to C but also for B to B. As events and exhibitions continue to be canceled or postponed due to the spread of the new coronavirus infection, B2B companies are facing the issue of “how to acquire new customers.” In the same way as…
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What are the characteristics of YouTube ads? Explaining the key points and billing types of video advertising that you should keep in mind
YouTube is an online video distribution site that boasts the largest number of unique users (UU: number of users who visited within a certain period) of any SNS in Japan. From its launch in 2005 to 2021, it is a large platform that has been used by many users around the world, and has even…
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