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Meaning of plugin
What is a plugin? Plug-in is an English word that means an outlet. In the IT industry, it is more often used to refer to a program for adding extended functionality, rather than an outlet. In addition, these programs are generally small in size, so even when added to a website or homepage , they…
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What does segmentation mean?
Segmentation is the process of dividing the market into various categories and grouping them into smaller groups. These small groups are called segments, and the process of deciding which segment to target is called targeting . Segmentation is the basis of marketing strategy . By performing segmentation, you can identify groups with specific needs and…
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Explaining how to use e-mail newsletters to be effective in BtoB! Points to keep in mind when creating and distributing
In BtoB marketing, e-mail newsletters are an effective measure to induce requests for materials and inquiries from prospective customers. This time, we will introduce how to effectively use e-mail newsletters in BtoB marketing. Why use email newsletters in BtoB? In BtoB , the unit price per order is often high, and since multiple parties are…
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Report on the results of the “Survey on Lead Generation” – Tie-up advertisements for the most implemented and effective measures
Acquiring new prospective customers (lead generation) is extremely important for companies to promote sales. Each company takes various measures in its marketing activities to develop new potential customers. This time, we conducted a survey on lead generation targeting companies that engage in lead generation. We hope that it will be of assistance to your marketing…
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What is lead time? We will explain the meaning, types, and ways of thinking!
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For those who want to know what lead time means, this article provides a detailed explanation of lead time. The term “lead time” is often heard in business, but some people may not really understand its meaning. If you want to know about lead time, please refer to the contents of this article. What is…
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Aim for high rankings in local searches/How is Google's search ranking determined? We also introduce countermeasures
In business, Google’s “local search” has a large impact on how many users a company is recognized by, and how well known a brand, product, or service is. Many organizations are likely to raise issues such as “I want to always maintain a high ranking” and “How can I get to the top?” How are…
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What are trend words? Explaining how Google and Twitter work!
Are you checking trends? Nowadays, there are many people who research trends and spread the word on the web and social media, and a variety of things are often trending. These trends are often used as hints for corporate marketing and new business ventures. Meanwhile, “trending words” are often seen on Google, Twitter, etc. I…
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Website production process and how to choose a production company
Setting up and renewing a website requires a lot of resources and time. Additionally, specialized web knowledge and skills are required in order to prepare the appropriate design and content for the purpose of the website. Many companies outsource website production, but there are so many production companies out there that some people may be…
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What is Keyword Planner? We will thoroughly explain how to use it.
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If you are running a site that uses SEO, you will determine search terms by looking at the monthly search volume of keywords, searching for related keywords, etc., and then creating content. The Keyword Planner can be used for this purpose. In this article, we will introduce the overview of Keyword Planner, how to register…
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Is SEO old? Explaining why SEO is still an effective way to attract customers
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In recent years, you may have seen more and more people on the internet saying that “ SEO is a nerd”. The reasons for this kind of opinion may be that SEO algorithms have become extremely complex in recent years, and that even if you enter the market with a new domain , you may…
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What does scratch development mean?
Scratch development is a development method that involves developing a new product from scratch. In other words, scratch development is a development method that is not based on something that already exists. For example, information system development refers to developing a new system from scratch, rather than customizing an existing package or modifying a system…
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What are the types of pipelines? Explains important management methods and procedures for sales and marketing activities
“Pipeline” is important in marketing. In sales activities, it is the process of transforming a company’s prospective customers into purchasing customers. It is necessary to visualize the flow of the pipeline and perform detailed analysis and review, but it is important to know the steps correctly and utilize them for business growth. In this article,…
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What does metaverse mean? Explaining usage examples in games and business
In recent years, we have heard the term “metaverse” a lot. The change of the famous Facebook company’s name to “Meta” has also been widely covered in the news, and the Metaverse is attracting a lot of attention as it will have a revolutionary impact on society in the future. However, are there many people…
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58% of respondents said that inquiries from the homepage are the most likely to lead to business negotiations. Sales promotion status survey results
Markerize Co., Ltd. conducted a survey targeting corporate sales and promotion personnel. While face-to-face exhibitions and sales activities are difficult due to social changes caused by the coronavirus pandemic, we found that many companies are reconsidering the use of their websites to revitalize sales promotions. <Investigation overview> Utilization status of corporate websites in sales promotion…
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Explaining what you need to do when creating your company's unique selling point "USP"
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With so much competition, you can’t win if you do the same thing as everyone else. In order to differentiate yourself from other companies, it is important to come up with a “USP”. So, how should you create your “USP” and communicate it to your customers? Basic concept of USP First, let me explain what…
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A thorough explanation of trademark registration! What is the best way to proceed smoothly?
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A trademarked brand or service can be a competitive advantage for your business. There are many companies that would like to register trademarks for the services they offer. This article provides a comprehensive overview of trademark registration, the costs involved, how to proceed with registration smoothly, and the benefits it brings to marketing . Please…
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How to make the most of the leads you get from seminars
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In addition to Japan’s largest human resources forum, “HR Summit/HR Technology Summit,” our company holds the “HR Executive Forum,” which targets HR executives from large and medium-sized companies, and the “New Graduate Recruitment Forum,” which specializes in new graduate recruitment. Seminar-style events are held throughout the year. A list of seminar applicants (=leads) will be…
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What is data science? Easy-to-understand explanation of meanings and concepts!
Do you know “data science”? Data science is a field that plays an extremely important role in today’s digitalized society, as it is a means of drawing useful conclusions from data and utilizing it to solve social and management issues. If companies understand data science and are able to apply it to their own businesses,…
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What is the "privacy sandbox" proposed by Google as an alternative to cookies?
As the movement to regulate cookies from the perspective of personal information protection is spreading worldwide, Google has announced that it will abolish the provision of third-party cookies by 2022. As a countermeasure, Google is considering the use of the “Privacy Sandbox” announced in August 2019. Privacy Sandbox is attracting attention as a new method…
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Marketing concepts learned through practice – Part 1 "Planning and development in the music industry" | Serialized by Toshiyuki Kuroiwa, LLC
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After working in the advertising field at a major record company and serving as the representative of the long-established music agency Smile Company, Mr. Toshiyuki Kuroiwa established Defmoon LLC. What is music industry marketing as seen by media promotion and artist promotion experts? Over the course of three sessions, he will talk about planning and…
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Lead generation will become the new normal in the wake of the corona shock
Up until now, the mainstream place for disseminating information in marketing activities has been face-to-face activities such as seminars. As a result of restrictions on implementation due to the current corona crisis, the use of digital content, in particular, information dissemination methods such as web seminars, has taken over. Let’s talk about the impact of…
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SEO measures – Should I only deal with Google? About Japanese search engines
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When implementing SEO measures, we often take measures with Google in mind, but is that really all you need? There are several search engines other than Google. So what search engines other than Google are there? Let’s also think about what measures are needed. What search engines other than Google are there? A search engine…
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Explaining how to set up cookies to enable them! What are the advantages and disadvantages of enabling it?
Cookie is a term that is probably familiar to those who regularly use the Internet. However, many people may not know how to enable cookies or whether cookies are currently enabled in the first place. In this article, we will provide an overview of cookies and explain how to enable them for Windows and Mac.…
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Things to keep in mind when renewing your homepage
There are many different timings for renewing a company’s website . Your goal may be to achieve new results by updating information, functions, and design. In order to ensure that you achieve your goals and produce results, there are some things you should be aware of. This time, we will introduce what you should do…
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Meaning of owned media
Owned media refers to websites (information media) owned by your company. In English, it is written as “Owned Media,” and it is a combination of “owned,” which means “to own,” and “media,” which means “medium.” Owned media allows you to gather potential customers by disseminating detailed and related information about your products and services, so…
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Grab your customers and never let them go! What is emotional marketing?
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Some of you may have heard of the term “emotional marketing.” Emotional marketing is a marketing method that stimulates purchase intent by appealing to customers’ emotions. When customers make purchasing decisions, wants have a greater influence than needs. In this article, we will explain emotional marketing in detail. What is emotional marketing? Emotional marketing is…
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What is VTuber? What preparations are required to become a VTuber right now!
In recent years, it has become common to see videos uploaded by creators called “VTubers” on YouTube. It is easy to think that creating videos as a VTuber requires advanced skills, but it has become surprisingly easy to create a character and get started. This time, I will explain how to become a VTuber, what…
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Advantages and disadvantages of owned media
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To start using owned media, you need to understand how it differs from web advertising and SNS marketing, such as listings and DSP (a platform created to make it easier for advertisers to distribute ads). In addition, you must think about what owned media can solve for your company’s marketing issues and approach it strategically.…
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Meaning of dashboard
Dashboard is an English word that means “instrument panel.” In the IT industry, a function or software that collects various data and displays that data as an overview is called a dashboard. Although there is no fixed form for a dashboard, graphs and tables are often used to display aggregated values in an easy-to-understand manner.…
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Visualize customer needs! How to leverage leads
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In a past column, ” ,” I explained the general definition of a basic lead, how to acquire it, and how to use it after acquiring it. In BtoB sales activities, sales efficiency is realized by acquiring leads, and the majority of advertisers tend to adopt marketing strategies that focus on “acquisition” rather than “awareness.”…
