The spread of the Internet has ushered in a new era for advertising methods, a concept within marketing measures, and the importance of “web marketing,” which involves advertising online, is increasing.
Web marketing is a
marketing
method that is carried out using SNS, video content, and all kinds of websites, which are familiar to us, but there are probably many people with no experience in the industry who have a vague idea of it but want to learn more.
In this article, we will explain in an easy-to-understand manner what exactly web marketing is, from the basic knowledge that inexperienced people should know, to the job content, and to excellent companies.
What is web marketing?
“Web marketing” has emerged as an effective advertising method since the 1990s, when the Internet environment became established and it actually began to spread.
To put it in an easy-to-understand manner for those without experience,
web marketing
is “advertisement and promotion activities that promote the purchase of products and services on the web.”
Scope of web marketing
Web marketing includes not only advertisements on SNS, online videos, and blogs, but also search engine marketing (SEO and listing advertisements) that use search engines as information dissemination tools using websites that we usually see. Eligible.
Another type of web marketing is affiliate marketing, which includes linking to shopping sites in e-mail newsletters to encourage people to purchase products, and posting online advertisements on web pages to promote the products to consumers.
Web marketing is a general term for various types of advertising on the Web, and refers to strategic mechanisms and processes.
Excellent companies that specialize in web marketing utilize their web-specific knowledge and knowledge to collect and analyze data from all kinds of information. The people in charge called web marketers use the most suitable tools and methods and work with strategies to always achieve maximum results.
How is it different from digital marketing?
In recent years, with the promotion of “digital transformation (DX),” which refers to change through digital technology, “digital marketing” has become more common.
Although it is a marketing method that people with no experience in web marketing tend to confuse,
digital marketing
refers to all advertising and promotional activities that use digital data and technology.
The targets of digital marketing are wide-ranging, including advertising that utilizes the vast amounts of big data that companies have accumulated, marketing activities that use virtual technologies such as AR and VR, and the use of customer management systems (CRM).
Web marketing is a part of this digital marketing, and it is important to understand that all information dissemination, advertising, and promotional activities using websites are a type of digital marketing.
Basic knowledge necessary for web marketing that inexperienced people want to know
For inexperienced people to understand what web marketing is, the following are the marketing terms and types of advertising that they should know.
SEO
SEO is an abbreviation for search engine optimization, which is a measure called “search engine optimization.” It refers to optimizing web pages in order to rank your website higher on search engines such as Google and Yahoo!. It can be said that the success of SEO is directly connected to the success of web marketing. It is important to understand that this is an important measure that leads to the company’s ultimate goal of conversion rate optimization (CRO).
Listing advertisement
Listing ads are text-based ads called “search-linked ads.” Displayed when searching for keywords on Google or Yahoo! The higher the bid, the higher the ranking will be placed. These ads allow you to directly reach users who are already interested in related keywords.
affiliate advertising
Affiliate advertising is an Internet advertisement called “success fee type advertising” that is placed in various media to encourage clicks and move to the advertiser’s link destination. Rewards are earned when a user achieves pre-set performance conditions, such as purchasing a product or service on an advertiser’s site.
SNS advertising
SNS advertisements are advertisements posted on SNS such as Facebook, Twitter, and Instagram. It is characterized by its “high level of targeting accuracy” such as age, gender, and hobbies, and you can expect a reach (reach rate) and cost-effective advertising that other advertisements do not have. By spreading information through “shares” and “retweets,” you may be able to reach users with whom you have not had contact before.
ad network advertising
Ad network advertising is an advertising system that allows you to distribute a large number of your company’s advertisements to various advertising media at once to partner media. Features include being able to distribute in bulk, which saves time on the part of the person in charge, allowing detailed settings such as ad distribution area, day of the week, and time, and making it easy to measure effectiveness.
Web marketing job details that inexperienced people want to know
The basics of marketing are researching the products and services that customers want and creating methods and systems to provide them, but what are the specific job content and work flow of web marketing? Is it? Check it out below.
devise a strategy
When conducting web marketing, the first step is to develop a strategy.
Analyze your company’s current situation and use frameworks such as “logic tree analysis” and “3C analysis” to strategically think about how to solve problems and lead to success. Planning a strategy is an essential measure for companies to increase their ultimate goal of increasing conversion rates.
provide content
Provide engaging and valuable content to your customers that will encourage them to purchase your product or service. Content marketing is a method of creating content that is highly relevant to a product or service and directing people to your company’s website. By continuing to create owned media and update blogs, etc., the key is to make your company known to users and become a trusted company.
Attract customers and increase access
In order to get people interested in your company, we take measures to attract customers by running campaign advertisements and communicating directly with users on SNS.
In web marketing, we aim to attract customers from all angles and efficiently acquire conversions, such as improving our company’s issues and problems through access analysis and enhancing our good points.
Analyzing the data
Web marketing can be said to be a promotional method that allows companies to easily measure the effectiveness of their measures through access analysis and data analysis. It is important to constantly face the results, improve and revise strategies toward goals, and continue to run the PDCA cycle.
Excellent web marketing company
In recent years, advertising costs on the Internet, such as YouTube ads, TikTok ads, Instagram ads, and Twitter ads, have continued to rise at an ever-increasing rate, and we have entered an era in which many digital talents are flocking to companies specializing in web marketing.
The following are notable companies that even those with no experience in web marketing may have heard of.
Recruit Co., Ltd.
As an excellent company specializing in web marketing, Recruit is one of the largest companies in the industry. It operates “Rikunabi,” “SUUMO,” and “Hot Pepper Beauty,” and is characterized by its aim of ultimate optimization for brand understanding and conversion. We are a company that conducts advanced web marketing.
Dentsu Digital Inc.
As an advertising/PR company, we are a major, excellent company that specializes in everything from networking, consulting, and track records. We are developing and entering the global market not only in Japan, but also worldwide, and as a company with many digital human resources, we can say that we are a company with strong brand power.
CyberAgent Co., Ltd.
Since our founding, we have developed our business with a focus on Internet advertising, and as a comprehensive marketing support service company, we are an excellent company that boasts one of the top market shares in Japan. We produce and operate content for the flat-rate music distribution service “AWA” and the internet TV station “ABEMA”, and we have the ability to create flexible ideas and strategies based on the latest trends, as well as the ability to quickly grasp and adapt to changes. It also specializes in power.
Digital Advertising Consortium Co., Ltd.
As part of the Hakuhodo Group, we are an Internet advertising agency that provides comprehensive solutions. As a pioneer in the industry, we are expanding our business domestically and internationally, not only in Japan, but also in Greater China and Asia. We are an excellent company that provides total support for web marketing, including the development of advertising products in collaboration with the media, purchasing advertising space, sales, operation, and effectiveness analysis.
OPT Co., Ltd.
An internet advertising agency that specializes in digital human resource development and has strengths in overall web marketing. We were the first in the industry to establish a department specializing in video marketing, and our unique feature is that we can provide one-stop support, from content planning and production to creativity and effectiveness verification. We are an excellent company that provides solutions tailored to the needs of our clients.
Digital Garage Co., Ltd.
An advertising agency whose group company includes Kakaku.com, which operates Tabelog and Kakaku.com, and which has its own marketing design philosophy and technology. Many people probably learned about it because of the company’s capital and business alliance with Twitter in 2008. We are an excellent company that provides high-quality web promotion that focuses on solving problems faced by clients and pursues cost-effectiveness, such as reducing unnecessary costs.
Underworks Co., Ltd.
As a professional firm, we are an excellent web marketing company that provides comprehensive support from planning marketing strategies, introducing technology, and implementing and operating measures. The organization is characterized by a diverse range of bilingual members and a rich global track record.
summary
Web marketing is a type of digital marketing that refers to various advertising and promotion activities, their mechanisms, and processes on the Web.
In today’s world, where the demand for Internet advertising is increasing and various excellent companies are competing with each other, it can be said that the value of Web marketing will continue to increase in the future.
If you are inexperienced in web marketing, understand the basic terminology and specific job content that are essential for marketing, and acquire the skills you need.