In the business world, websites have changed from tools used to disseminate corporate information to centers of corporate activities that connect directly with users, and the importance of web marketing, which can be expected to be more effective at lower costs than other media, has increased. I am.
This time, we will introduce the work of a web marketer, whose role is to make your company’s website, products, and services known, attract customers, and lead them to purchase and take action.
What is web marketing?
As a prerequisite to knowing about web marketers, first of all, what is web marketing? I would like to check this again.
[What is
web marketing
]
If marketing is the activity that creates a flow for the sale of goods and services,
Web marketing is literally an activity that creates a flow for selling goods and services on the Web.
We are considering various measures such as increasing UU (Unique User: number of visitors), number of website registrants, PV (Page View: number of web page views), etc., and SEO (Search Engine Optimization). and execute it.
Our biggest mission is to encourage action that leads to profit.
A major feature is that the results of all measures can be managed numerically.
You can collect detailed information such as where visitors are coming from, what kind of people are looking at which pages, and for how long.
Now that it has become common to sell using a website, the need for web marketing is increasing.
Introducing the work of a web marketer
To put it simply, a web marketer is someone who is in charge of web marketing.
The work of a web marketer is a star job, as it is the front line work that exposes the created websites and advertisements, and connects customers and vendors. It can be said that it is a job that can be very rewarding.
Web marketers are responsible for attracting customers to websites and services, but what exactly do they do?
[What is the job of a web marketer]
The work of a web marketer is wide-ranging, but in general, their role is to increase the number of website visitors and service registrants, and encourage actions that lead to sales.
For this reason, we consider various advertising measures and website design, analyze the behavior patterns of website visitors, and implement various measures with the aim of increasing UU, website registrants, PV, etc.
[Representative examples of web measures taken by web marketers]
・
SEO
We properly convey the content of your website to search engines such as Google and Yahoo, and we make adjustments and take measures to ensure that it appears at the top of search results.
In recent years, there has been a tendency for high-quality content that meets the needs of search users to rank higher, so it is necessary to create useful content and articles and manipulate the way they are presented so that they will be evaluated.
・Listing advertisement
When you search online and look at the search results page, you will see various advertisements.
Advertisements for products and services that appear on this search results page are listing advertisements.
Web marketers such as sellers analyze various data, consider costs and keywords for listing advertisements, and issue advertisements.
・SNS advertising/email marketing
Advertisements placed on social media such as Twitter, Facebook, Line, and Instagram can be distributed according to attributes such as age, region, and interests.
For email marketing, we are also considering measures to attract customers based on attributes using internet tools, such as sending email newsletters and step-by-step emails to email addresses that we own.
What skills do web marketers need?
What skills do web marketers need to play the important role of web marketing?
[Marketing power]
You will need to consider and implement a variety of strategies to encourage beneficial behavior. We are required to analyze what kind of people and what kind of lifestyle they lead, and sometimes even create new markets. It is necessary to be interested in the movements of the world and the market on a daily basis.
[Analytical power]
After implementing web measures, we conduct repeated analysis and verification while tracking data and numbers such as visitor time spent on the site and click rate. The ability to analyze is essential in order to improve websites and advertisements and come up with new and effective measures based on the analysis results.
[Web knowledge]
General basic knowledge of the web is a must when considering what measures are best.
In order to create an attractive and high-quality website, you will also need knowledge about web design and site construction.
New information is updated one after another, so it is necessary to always make an effort to acquire fresh knowledge.
[Planning ability]
You are required to put yourself in the target person’s shoes, imagine their behavior and psychological state, think about things, and come up with problems and solutions.
To do this, you need the planning ability to think about which solution is best in terms of cost-effectiveness, and what kind of content will appeal to your target audience.
Flexible thinking that is not bound by frameworks is important.
[Insatiable spirit of inquiry]
The world of the web changes very quickly.
The same method doesn’t necessarily work forever.
In order to continue to produce good results, this job requires an insatiable inquisitive mind that constantly acquires new knowledge, considers measures, and repeatedly analyzes and verifies data.
In the future, it will be necessary to consider unprecedented web marketing measures.
◆Summary
◆What is web marketing?
Simply put, it is an activity that creates a flow for selling goods and services on the Web.
◆What is a web marketer?
A person in charge of web marketing. Generally, their role is to increase website visitors and service registrants, and encourage actions that lead to sales.
I will mainly be in charge of SEO, listing advertisements, SNS advertising measures, etc.
◆Skills required for web marketers
You will need the following 5 skills:
Marketing skills, analytical skills, general knowledge of the web, planning skills, and an insatiable inquisitive mind that allows you to keep taking on new challenges.
Now that it has become common to use websites to sell goods and services, the needs of web marketing and web marketers are increasing.