Persona is a psychological term originally proposed by Swiss psychologist Carl Gustav Jung.
Originally, it meant the “mask” used by actors in classical drama, but Jung defined persona as “the external side of a person and the self hidden within.”
In the world of
marketing
, this concept of “mask self” has been developed to mean “imaginary user image/person model.”
Benefits of setting up personas
For companies, the benefits of establishing detailed personas include:
- Customers’ specific needs become clearer
This makes it easier to understand what kind of products and services your company’s customers, who are typical of personas, need, and it becomes easier to create products that resonate with them. By clarifying
needs
that were previously vague, you will be more likely to create products and services that are overwhelmingly popular.
On the other hand, one thing you should be careful about is the accuracy of the data used in persona settings. Personas that incorporate distant ideals or corporate assumptions will not produce the desired results.
Even after setting a persona, it is necessary to constantly investigate whether there is a gap between the company and the customer, whether there are any changes to the persona, and review and improve it.
Reference article
New arrival
basic
practice
