What is LPO?
LPO is an abbreviation for Landing Page Optimization, a word that has the meaning of “landing page optimization”.
Landing is an English word that refers to “landing,” and in other words, LPO refers to optimizing the first page that a user accesses.
In the case of
SEO
, the target of measures is Google, but with LPO, the target is users who have already visited your company’s site.
The purpose of LPO is how to guide users to
and increase CVR (conversion rate).
Flow of LPO implementation
LPO starts with CV setting, access information collection, and understanding of problems.
- Conversion settings
First, set the conversion goal, and the content of the LPO will change depending on the stage of conversion achieved.
- Collect access information for each LP
Once you have set up conversions, let’s analyze the access information for each LP in detail. We use Google Search Console and Google Analytics to collect access information.
Below is an example.
- Fewer accesses from natural searches
- High bounce and exit rates
- CVR is low
- Conduct LPO for each issue
We will implement countermeasures for each identified problem, such as implementing SEO, improving LP content and design, and improving usability.
After implementing LPO, be sure to verify its effectiveness through AB testing.
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