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What is the "sense of dissatisfaction" that exists in people's hearts during the coronavirus pandemic? Dissatisfaction level changes depending on lifestyle
The spread of the new coronavirus infection has forced rapid changes in people’s lives. Many companies are progressing in digital transformation (DX) and are engaging in various marketing activities to capture new social needs in the era of coronavirus. Therefore, attention is focused on the “consciousness of dissatisfaction” that exists in people’s minds. Analyzing consumer…
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What is value chain? An easy-to-understand explanation of the concepts and analytical methods proposed by Michael Porter
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A discussion of the concept of “value chain,” which will be familiar to anyone involved in the construction of management and business strategies in companies. You need to think carefully in order to discover your company’s strengths and weaknesses, reduce costs, and rebuild your company’s structure even a little. Here we have explained the concept…
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Owned media content ~ The relationship between character count and SEO
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When creating content for owned media, one of the important items is the number of characters. Generally, it is said that it is better for content to have a certain amount of volume, but from an SEO perspective, does the number of characters matter? This time, we will focus on this number of characters and…
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Ateam's CX/DX initiatives and the path to achieving them | Ateam series No. 5
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In this series, employees responsible for Ateam Co., Ltd.’s marketing strategy appear and talk about their company’s strengths and unique marketing. In the fifth and final episode, the person in charge of CX (customer experience) promotion will explain the strategies, methods, and case studies of CX/DX (digital transformation) promotion being implemented at Ateam. Ateam serialized…
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What is responsive website making that even beginners can understand?
“Mobile Friendly”, implemented by Google in April 2015, is an algorithm that determines whether a page is suitable for viewing on a smartphone. One way to make your website responsive is to make it mobile-friendly, but some of you may be hearing the term “responsive” for the first time. This time, I will explain about…
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What is triple media? About owned media, paid media, and earned media
There are many similar words in marketing terms. The triple media that we will be introducing this time is one of them. Triple media is a collective term for ” owned media ,” ” paid media ,” and ” earned media .” The key to success is how to properly use these three marketing channels…
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What are the alternatives to phone support? The hidden potential of support communities (Okay Wave Survey)
OKWave, which develops product services for corporations and individuals based on mutual help, conducted a survey on the use of “Support Community” from October 13th to November 30th, 2020. We compiled and analyzed valid responses obtained from 1,029 men and women nationwide who use the support community site, and announced the results. Reference source: Alternatives…
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What are resources? Explanation of meaning and types in business at once
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It is commonly said that “resource management is important for business management,” but what exactly does “resources” mean? The English word “resource”, which means “resources” or “materials”, refers to “management resources” in business. This article explains the meaning of resources, usage examples, and the importance of resource management in business. By reading until the end,…
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What is “Search for”? We will explain search techniques and methods on search engines!
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One of the techniques used when looking up the information you want to know using a search engine such as Google or Yahoo! is the “What is search”. By adding “〇〇What is” after a keyword, you can easily find out what the keyword is, so this is one of the commonly used methods. However, if…
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What is a YouTube short? Can it be monetized? Explaining how to post videos and tips on how to make them
Did you know that short videos are currently trending all over the world? In particular, YouTube, the world’s largest video sharing platform, offers a short video service called “YouTube Shorts,” which is attracting attention. With “YouTube Shorts,” you can easily create and post videos using just your smartphone, without having to bother with equipment such…
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What is a search engine? Introducing 10 search engines in the world
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In recent years, search engines have become commonplace in people’s lives, as can be seen from the fact that coined words such as “Google” have become commonplace. A search engine is a device used to search for web pages, images, and videos on the Internet. By entering the keyword you want to search into a…
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Is Japan's DX promotion full of mistakes? There is no future for DX that ignores “transformation”
DX promotion is now a top priority for companies and governments, with the aim of creating new business models, improving operational efficiency, improving productivity, and strengthening competitiveness. Fabeee Co., Ltd. is strongly supporting the promotion of DX in these companies. Based on our mission of “raising the world’s heart rate,” we support the promotion of…
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How to do AB testing via email? Verification points
AB testing is carried out to improve the effectiveness of advertising distribution and websites, but it is also effective for e-mail newsletter measures. This time, we will introduce verification points and points to be aware of regarding AB testing in e-mail newsletter measures. What is AB testing? AB testing is a test that prepares two…
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The influence on marketing activities is decreasing during the second wave of the new coronavirus (Saika survey)
Saika Co., Ltd. conducted its own advertising research and research report, “Survey on the impact of the second wave of the new coronavirus on marketing activities, asking 320 corporate advertising managers” and announced the results. The results of this survey revealed that the influence of the new coronavirus on marketing activities has tended to decrease…
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Planning for your first exhibition exhibition
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In BtoB marketing, exhibitions are a valuable opportunity to have direct contact with many customers at once and obtain business cards and business negotiations. Online exhibitions are becoming more popular due to the digital shift, but face-to-face communication is a place where you can directly appeal to customers while hearing their real voices, which cannot…
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Changes in search algorithms – Understanding the future of SEO from history
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A website that no one reads has no value. Appropriate SEO measures are essential to grow your site to be read by many people. However, there is a problem here. When search algorithms are updated, the results of previous SEO efforts may be undone. What exactly is the search algorithm that SEO experts are so…
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Meaning of exhibition
What is an exhibition? An exhibition generally refers to an event for displaying and promoting products, services, information, etc. Particularly in a business context, exhibitions allow you to have direct contact with many customers at once, which can be a valuable opportunity to obtain business cards and business negotiations. Online exhibitions are becoming more popular…
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Why is owned media attracting attention? About the benefits of working on it
In recent years, “owned media” has been attracting attention. Owned media refers to web media in the form of blogs owned by companies. Unlike advertising, the aim is to develop potential customers from potential customers to customers and then to loyal customers by distributing articles that meet the needs of users. This time, we will…
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What is a landing page (LP)? Explain the types and purposes of LPs
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Many people may want to know what a landing page (LP) is, the types of LPs, and the purpose of creating them. LPs often contain information about products and services on a single web page, and are created primarily to obtain . By optimizing the text and images for users, your page will be able…
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Meaning of referral recruitment
Referral recruitment refers to a method in which companies that want to hire human resources ask their employees to introduce their friends and acquaintances, and then conduct selection and recruitment. Referral recruitment is starting to become more popular among Japanese companies because it is a recommendation from an employee who is familiar with both the…
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How to edit PDF! Explanation using 4 tools and software!
By using PDF editing software, you can edit the document in PDF to make corrections and change the design. Since it has all the functions for editing PDF, it is important to understand what functions can be used for editing. In this article, we will explain the functions of PDF editing, how to edit it,…
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Approximately twice as many people prefer web seminars than offline seminars. The top reason is "time efficiency" (Soucle survey)
With the spread of the new coronavirus, a new lifestyle has become popular in which people refrain from going out under the slogan “stay at home.” Under these circumstances, online seminars, which do not carry the risk of infection, are now preferred over offline seminars that require people to physically visit the venue. So, what…
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What is CSS? Explains everything from the basics to basic code examples for beginners.
HTML and CSS required when creating a website. Many people may have heard of it, but don’t know what it actually is or how to use it. In today’s website production, the meaning and structure of a document is set using HTML, and the visual style and design is set using CSS, so knowledge of…
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What is Google recommended material design?
It is extremely important to design your web pages and services so that users can easily view them and use them intuitively, no matter what device they use. Material design is a new design method established by Google to improve user convenience. Material design incorporates the physical laws of the real world into web screens,…
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2018 Marketing Automation Trends and Latest Information
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”, “Currently in Japan, the population is decreasing and the working and productive population is decreasing sharply, so we are using the roller method of having sales people as in the past, and improving the skills of each person.” It has become difficult to rely on individual salespeople for their sales activities. (Omitted) In the…
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“Characteristics'' ranked first for five consecutive years in terms of what makes a company attractive. More than 70% of consumers take action after recognizing attractiveness (Corporate Public Relations Strategy Institute)
Dentsu Public Relations’ Corporate Communications Strategy Research Institute conducted the “5th Attractiveness Branding Survey” targeting 10,000 consumers nationwide in June 2020. This study analyzed the components of a company’s corporate brand by dividing them into “personal attractiveness,” “financial attractiveness,” and “product attractiveness.” This survey revealed what activities and facts about companies tend to appeal to…
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Meaning of inside sales
Inside sales refers to office-based sales, and is responsible for narrowing down prospects with a high probability of closing a deal, and serving as a bridge to field sales (traditional outside-based sales). In recent years, field sales have been perceived as inefficient, and due to changes in customer purchasing processes and information gathering methods, and…
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Meaning of product development
Product development refers to the activity of researching consumer needs and developing products that meet customer needs. Generally speaking, it is very dangerous to proceed with the development of new products and services based solely on the discretion of one person or the thoughts of the development department. What often happens is that the development…
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Marketing segmentation | Learn how to use it from famous examples
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When formulating a marketing strategy, everyone considers the ” STP ” method at least once. “STP” is an acronym for “Segmentation,” “Targeting,” and “Positioning.” This means dividing the market into smaller segments (segmentation), narrowing down the segment you are targeting (targeting), and building a dominant position in that segment (positioning). Now, this time, we will…
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What is evergreen content? How to create content that aims to attract customers
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When running an owned site, one of the most important points is evergreen content. This time, we will introduce the definition and key points on how to create evergreen content that is trusted and required by readers over a long period of time. What is evergreen content? The word evergreen is a popular keyword used…
