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What is pulse consumption? When I search on my smartphone, I instantly feel like buying something.
Source: Traditional purchasing behavior no longer applies, what we learned from analyzing information seeking behavior: Butterfly circuit and 8 motivations What actions do consumers take when they feel like buying something? In many cases, you will want to know more about the object and will take some action to collect information. Hakuhodo conducted a survey…
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Basics of YouTube advertising! We will explain the types, how to serve, and the flow of distribution!
When you watch YouTube videos, you often see advertisements. This can be a bit of a concern as it automatically plays before, during, or after the video you’re watching, or a list of advertisements is displayed between the video lists. As an advertiser, you may want to try placing an ad. This time, we will…
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What is site buying and selling? A thorough explanation of the benefits and flow of buying and selling
Site buying and selling refers to buying and selling websites that are already in operation. It is attracting attention from people involved in online business because it has great benefits for both the seller and the buyer. In this article, we will explain the details, advantages and disadvantages, and flow of site buying and selling.…
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Meaning of JavaScript
JavaScript is a programming language mainly used for web system development and building websites. Many websites created in recent years use JavaScript. In particular, websites that display pop-ups or use animations just before transitioning between screens are always written in JavaScript. Characteristics of JavaScript The biggest feature of JavaScript is that it can run the…
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What is ZMOT? Newly changing customer decision-making proposed by Google
With the spread of the Internet, information gathering for selecting products and services has shifted from physical stores such as stores to online sites such as search engines and SNS. In 2011, Google proposed ZMOT as a new customer decision-making model. ZMOT is a marketing theory that states that “before customers visit a store, they…
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What is a thank you email? We also introduce example sentences needed in business situations!
In business situations, there are many situations in which to express gratitude or appreciation. If you are face-to-face, you can immediately express your gratitude in words, but if you have to express your gratitude by email, many people may worry that it is difficult to express their gratitude in writing. ? If you write something…
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Meaning of STP strategy
STP strategy is a framework for realizing consumer-oriented marketing, and is an acronym for segmentation , targeting , and positioning . The STP strategy was proposed by management scholar Philip Kotler , and is a marketing method that is still used as a basic strategy by many companies today. The STP strategy allows you to…
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How to understand the benefits and success patterns of increasingly complex B to B customer management/system implementation
In recent years, “customer information management” has become an important issue for companies, as it can improve business performance by streamlining and centralizing various operations. There may be many people in charge who understand the necessity of customer management, but don’t know the best way to manage them. In particular, in B to B (Business…
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Break away from the personal/push type of sales! The necessity of BtoB marketing and its methods
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In recent years, there has been a growing movement to shift from the individualized/push type of sales represented by walk-in sales and tele-appointments to the pull type of sales, where customers proactively make inquiries. The background to this is that people who used to have no choice but to obtain information from mass media such…
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Why do garbled characters occur? Explaining the cause/reason, how to fix it, and how to restore it
Anyone who uses a computer or email for work has probably experienced the phenomenon of “garbled characters” at least once. Knowing the causes of garbled characters and how to fix them will definitely be useful in your work. Therefore, in this article, we will explain why garbled characters occur, their causes and reasons, and what…
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What does open source mean?
What is open source? Open source is source code that anyone can use, modify, and distribute for any purpose. Source code can be said to be like a blueprint for a program. A typical example of such open source software is WordPress , which is a type of CMS . Characteristics of open source software…
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Compatibility of paid game apps and YouTube ads from a comparison between Japan, South Korea, and Taiwan
With the spread of smartphones, the game market, especially the smartphone game market, is rapidly expanding. Google collaborated with market research company Intage Inc. to investigate smartphone game user trends in Japan, South Korea, and Taiwan. In this article, we will compare the trends of game app users in Japan, South Korea, and Taiwan, and…
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What is customer success? Comparison and explanation with similar but different customer support
` `Customer success ” refers to proactive efforts aimed at eliciting a “successful experience (sense of accomplishment)” and “feelings of satisfaction” from customers regarding a company’s products and services. Although this measure has been attracting attention from companies in recent years, the reality is that many people say that they do not understand how to…
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We bring you the latest information on "HR Summit 2019/HR Technology Summit 2019"!
There are only three months left until “HR Summit 2019/HR Technology Summit 2019” which will be held at Akasaka Intercity Conference from Wednesday, September 18th to Friday, September 20th. This time we will introduce the latest information about this event. ★ HR Summit 2019 will be held! A thorough introduction to the theme and benefits…
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What is JPEG? Explanation of compression/conversion methods and free tools
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JPEG image data is essential for web production. On the other hand, in order to build a website that is highly evaluated by search engines and is stress-free for users, it is necessary to reduce the amount of image data as much as possible and increase display speed. In this article, we will explain how…
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Explaining analysis methods and perspectives using Twitter Analytics!
In recent years, an increasing number of companies are using Twitter as part of their marketing efforts. On the other hand, many people are unable to operate Twitter efficiently because they do not know how to use or view Twitter analytics effectively, and are unable to analyze their accounts. In this article, we will explain…
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Differences and characteristics between white hat SEO and black hat SEO
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SEO measures can be divided into white hat SEO, which attacks directly, and black hat SEO, which is tricky and high risk. Considering Google’s evaluation standards, which make it difficult to recover once your rating drops, you should of course implement white hat measures, but there are cases where you may be implementing black hat…
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What is the default? Explaining the meaning and how to use each scene!
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Many people may have heard the word default in business or daily life. However, there are many people who use it without knowing its detailed meaning or don’t know how to use it correctly. Therefore, in this article, we will explain an overview of defaults, words related to defaults, and how to use them in…
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Challenges in introducing payments revealed from the “Survey on the actual situation of introducing cashless payments among small and medium-sized businesses” (Ekiten Research Institute)
From August 7th to 11th, 2020, Ekiten Research Institute, a research and development department for small and medium-sized businesses operated by Design One Japan Co., Ltd., conducted the third survey on the current status of cashless payment implementation among small and medium-sized businesses. “Bun” was carried out. This third survey showed the current status of…
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17 ways to attract customers offline and online! What is the key to success in attracting customers?
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Attracting customers is a very important marketing element when starting any kind of business. Attracting customers means gathering “customers” who use your company’s products and services. In this article, we will explain the importance and methods of attracting customers. What is attracting customers? Importance of addressing Although you understand that you need to attract customers…
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What is ARPA, ARPU, ARPPU? An indicator that represents the average cost per customer used in SaaS business
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Not limited to SaaS businesses, in subscription services where usage fees are incurred continuously over a certain period of time, such as communication services such as mobile phones, and paid social games, the average usage cost of a customer is determined by the growth potential of the business of the service. , It is also…
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Types and how to choose DSP advertising (for human resources) that even beginners can understand
In the previous article ( How to use DSP to solve the problems faced by marketers ), we first explained about the ad distribution method called DSP (Demand-side Platform/Advertiser Platform). It also explains what solutions exist to the challenges marketers face. This time, we will explain the types and selection methods of which DSP should…
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Live commerce is attracting attention around the world, which is accelerating due to the influence of coronavirus
These days, buying things online has become commonplace. This trend has further accelerated due to people refraining from going out during the coronavirus pandemic. Under such circumstances, a new trend of “live commerce = selling goods and services through live streaming” is spreading mainly in China. It is a new form of EC, with many…
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Thorough explanation of how to write a proposal! We will introduce you to some tips and points!
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When a company asks you to create a proposal for the first time, or a business partner asks you to create a proposal, many people may not know where to start. Also, many people don’t know what a proposal is or what they should write in the first place. Therefore, in this article, we will…
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What is a press release? Explanation of the overview, purpose of implementation, and benefits
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Have you ever heard of the term “press release”? If you casually watch TV news, watch company websites, or learn about marketing and public relations, you will often come across the word press release. However, there are few opportunities to use the word frequently in daily life, and I think there are many people who…
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What is cluster analysis? Explaining the method, benefits, and specific examples!
There are various marketing methods in the world, and they can be used as weapons when providing services. Additionally, when conducting marketing, it is necessary to perform data analysis such as analytics and cluster analysis. Google Analytics is a tool that analyzes websites and allows you to visualize your website, which is essential for the…
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What is 5W1H? Explaining the meaning, correct order, and how to use it in business
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Many people know that 5W1H is very important in writing and conversation, but they don’t know how to use it. If you use 5W1H effectively, not only will communication become smoother, but it will also have a positive impact on business and marketing . In this article, we will provide an overview of 5W1H and…
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How does programmatic internet advertising work? About advantages, disadvantages, and types
Programmatic advertising is a type of advertising that has seen increasing demand in recent years in the Internet advertising market. Programmatic advertising, which can respond to user needs and situations, is expected to be efficient and effective, and many companies are paying attention to it and adopting it. This time, we will explain the mechanism,…
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About the purpose and benefits of holding seminars for corporate human resources personnel
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To obtain leads from human resources personnel at companies offline, you can not only sponsor externally sponsored events and exhibit at exhibitions, but also hold seminars within your company, such as private seminars or jointly sponsored seminars with other companies. . This time, we will introduce the purpose and benefits of holding in-house seminars from…
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Meaning of marketing mix
Marketing mix refers to the execution strategy in marketing . The marketing mix consists of the following four elements, also known as the 4Ps. Product Price Distribution (Place) Promotion In order to effectively utilize the marketing mix, it is important to develop strategies for each of the 4Ps and to consider consistency among the 4Ps.…
