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What is necessary to strategically expand HR-related services? Summary
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For companies that provide HR-related services, what can you do when considering marketing measures as part of business expansion? Our main service “HR Pro” is most often used during the “lead generation” phase (for details, see ), but in this column we have summarized what we can recommend. Masu. Lead generation is an important activity…
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What are the four things you should pay attention to when introducing marketing automation (MA)?
Last time, we explained the essential functions of marketing automation and how it differs from CRM (customer management system). This time, we will specifically explain what points to pay attention to during the implementation phase. Things to keep in mind when implementing marketing automation ① Even after the introduction of MA tools, work performed by…
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What is the differentiation of DSP? Points to leverage your company's strengths
In several series so far, I have explained the structure and functions of DSP, and the characteristics of each DSP (Demandside-Platform) vendor. [Past blog] This time, when actually using DSP as an advertiser, we will explain how to effectively utilize your company’s data and customer information and connect it to marketing activities. Marketing activities using…
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What are the popular micro-influencers? Explaining their characteristics and usage examples
In recent years, people called micro-influencers have been attracting attention in the marketing world. Is there a difference between micro-influencers and the more commonly known influencers? Also, what are its characteristics? This time, we will introduce the characteristics of micro-influencers and the benefits and examples of using them as human resources. Related articles [Part 1]…
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HR Summit 2019 will be held! A thorough introduction to the theme and benefits of the event!
ProFuture will hold the “HR Summit 2019” at Akasaka Intercity Air from Wednesday, September 18, 2019 to Friday, September 20, 2019, with the theme of “NEXT HR – From building a Japan that can compete on the world stage.” was held. HR Summit 2019 was a great success just like last year. Thank you very…
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What is Pinterest? Explaining how to use it even for beginners!
“Pinterest” is a web service that allows you to collect images and videos from the Internet, create collections, and share them. It is used not only by individual users but also for corporate marketing and promotion, and has the potential to increase product awareness and branding. This time, we will introduce the basic usage of…
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Meaning of search engine
What is a search engine? Search engine is a general term for services that search for content on the Internet, such as Google and Yahoo. In the early days of the Internet, the “directory type” system, in which information from sites was collected manually and classified into categories, was the mainstream, but this has now…
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Inside sales will change the future of Japanese companies/Verifying the benefits and effects of introduction through a survey
In recent years, as the shortage of corporate human resources has become a major issue in the Japanese economy, attention has been focused on “inside sales” to improve the productivity of companies. Inside sales is “sales performed inside the company without traveling outside.” In the United States and Europe, the mainstream sales style is “IT-enabled…
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What does platform mean?
What is a platform? Platform is an English word that means “pedestal, plateau, stage.” Especially in the IT context, it refers to the environment that serves as the foundation or base for providing services, systems, and software. For example, in order to run an application on a computer or smartphone, an OS is required as…
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Thinking about Shuhari from a business and marketing perspective! I will also explain the meaning of Shuhari.
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When you’re doing marketing , you’ll run into walls. Not knowing how to sell or feeling like you’re not seeing any results are probably concerns that everyone has. I get anxious when sales don’t increase as much as I expected, so it’s reassuring to see a path to growth as a marketer. Therefore, this time…
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What are Threads? Explaining how to register and how to use it
Threads is a text sharing app announced on July 5, 2023 (US time). Threads, developed by Meta, a company known for things like Instagram, is expected to be used as a place where users can easily enjoy conversations between users. This article provides an easy-to-understand explanation of how to register and use Threads. What are…
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How to improve conversion rate by designing and reviewing CTA
Improving rate is a website improvement measure that can be directly linked to results, and if you can make a major improvement, it can have a great impact as a measure. Additionally, you can gain results by working on improving CTAs that direct users visiting your site to inquiry forms and document download forms. This…
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What are the points to consider when choosing a digital marketing tool? Introducing CRM tools and SFA tools
Marketing tools required by the acceleration of digital solutions. Although many companies are aware of the importance of digitalization in companies, it is predicted that there are many companies that say they have not yet adopted digital tools or do not fully understand what functions they have. You may not have enough information to make…
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Article content has a big impact on CV. Recruit Sumai Company Co., Ltd. verified the effectiveness
Content marketing is a marketing measure that has recently regained attention due to the coronavirus pandemic. Many companies have their own media (in-house media) and disseminate article content, but there may not be many companies that have been able to verify the effectiveness of this. Recruit Sumai Company Co., Ltd. is also a company that…
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Tag meaning
What is a tag? A tag is a statement that specifies how information is displayed on the Internet. The web pages we usually see are displayed on browsers such as Google Chrome and Internet Explorer through HTML files. what to display where What color should each be displayed in? What type of text/images to use…
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Domestic video advertising market size is expected to reach 295.4 billion yen in 2020, 114% compared to last year (Survey by CyberAgent Co., Ltd. and Digital Infect Co., Ltd.)
2020 was the year when the new coronavirus spread worldwide, and the way we live and work has become more online and digital. Against this backdrop, how has the domestic video advertising market size changed? CyberAgent Co., Ltd. and Digital Infect Co., Ltd. jointly estimated the annual advertising amount of video advertisements distributed on the…
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Meaning of customer loyalty
Customer loyalty refers to the “trust” and “attachment” that customers feel toward a brand or service. Loyalty comes from the English word Loyalty, which means “loyalty.” “Trust” in customer loyalty is an objective evaluation of the price and quality of products and services. On the other hand, “attachment” is something like a fan’s psychology, such…
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Examples of successful business transformations triggered by onlineization (insurance market, Zoff, Hana Cupid — Google introduction)
As people are forced to refrain from going out due to the coronavirus pandemic, various changes have occurred in the lifestyles and mindsets of consumers. Going online is probably one of the biggest changes. Many people are now forced to rely more online than ever before for both home and work life, and a lifestyle…
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![[Part 1] Liddell's careful strategy that drives "influencer marketing"](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%201024%201024'%3E%3C/svg%3E)
[Part 1] Liddell's careful strategy that drives "influencer marketing"
Toyota, Amazon, Shiseido, Uniqlo. LIDDELL is a leading influencer marketing company that has been promoting the products and services of these famous companies. Liddell is a known figure in the marketing world. We have a total of 7,000 customers so far. Many companies and organizations use Liddell’s services, and many MarketTrunk readers will know about…
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Changes to advertisements for Townwork and WOWOW/Significant improvement in numbers with YouTube first
The spread of the new coronavirus, which has caused a pandemic around the world, has changed traditional lifestyles and caused various changes in people’s behavior and consciousness. In line with the behavior of consumers, who have significantly increased opportunities to interact with digital media, such as by moving events online, actively using e-commerce sites, and…
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Meaning of PDF
What is PDF? PDF is an abbreviation for Portable Document Format, which is an electronic document file format developed by Adobe in the United States. PDF allows you to exchange information between computers and electronic devices while preserving the layout of text, images, figures, tables, etc. PDF files have the extension “.pdf”. To create documents…
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What is a portal site? A thorough explanation of the basic meaning, purpose of use, and benefits!
The term “portal site” is commonly used, but how is it different from other websites? For example, “HR Pro” operated by our company is widely used by members and vendors as one of the largest human resources portal sites in Japan. This time, we will consider the significance and benefits of using portal sites from…
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Meaning of 3C analysis
In recent years, every company has been practicing planning marketing strategies while analyzing the market, customers, and competitors. Among these, a framework called “3C analysis” is often used, especially in the environmental analysis phase. We will introduce basic explanations and hints about 3C analysis that will be useful for those who have heard of it…
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What is digital marketing? Explaining digital marketing starting tomorrow
The web industry is attracting more and more attention due to the progress of digitalization and the spread of the new coronavirus infection. It is no longer possible to gain an advantage over your competitors without a web strategy. Under these circumstances, data utilization is particularly important. However, there are many things you may not…
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What is Five Forces Analysis? We will introduce the definition, purpose, and strategy with examples.
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Five Forces Analysis is a framework for analyzing industry profitability . We conduct analysis from five perspectives: “industry competition,” “threat of new entrants,” “threat of substitute products,” “bargaining power of sellers,” and “bargaining power of buyers.” This time, let’s take a look at the definition and purpose of Five Forces Analysis, as well as specific…
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A thorough explanation of how to use PageSpeed Insights! How to improve website display speed
It is said that if it takes more than 3 seconds to click and open a website, more than half of the users will abandon the website. The speed of website traffic has a major impact on usability and also affects SEO search rankings. PageSpeed Insights provided by Google is a tool that measures the…
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What is marketing communication? We also introduce common issues and methods!
I think that corporate marketers are constantly going through trial and error to find out what kind of marketing they should do to be more effective. What I’m curious about is what other companies are doing. What do marketers at other companies feel? This time, we would like to introduce some of the results of…
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How to become a side job marketer/web marketer, which is currently trending? Introducing the job content
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In recent years, an increasing number of people are taking up side jobs that utilize their web marketing skills, such as SEO and advertising management. In particular, there are many people who work as “side job marketers” and do web marketing as a side job while doing other jobs as company employees. In fact, it…
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What is the difference between static CMS and dynamic CMS? Points for selecting CMS
CMS (Content Management System) has now become an essential part of building a website. Sites equipped with a CMS automatically generate web pages that are compatible with multiple devices such as computers and smartphones, and can be easily updated even by people without web expertise. There are two types of CMS: static CMS and dynamic…
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What types of display ads? Introducing the difference between listing ads and basic knowledge
The market size of Internet advertising continues to expand year by year. There are many companies and marketers who are trying to increase the value of their businesses and services by using Internet advertising. Such Internet advertisements exist in our daily lives as a matter of course, and there is a high probability that we…
![[Part 1] Liddell's careful strategy that drives "influencer marketing"](https://i3.wp.com/www.onlyinfotech.com/wp-content/uploads/2020/05/Influencer-Marketing-onlyinfotech-1024x1024.jpg?resize=1024,1024&ssl=1)
