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How can I analyze the effects of owned media? A thorough explanation of data analysis!
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The number of companies adopting owned media as a method of corporate management is increasing every year. While launching and operating owned media, analyzing the effects and solving problems and issues are necessary steps to make owned media successful. This time, we will focus on the effectiveness analysis and data analysis of owned media, and…
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Maximizing small masses – What is the key to Kao's digital advertising investment?
Kao Corporation, a major Japanese chemical manufacturer, supplied its products through overwhelming television advertising, simultaneous distribution through sales companies, and mass displays. However, over the past 10 years, people’s lifestyles have changed significantly, and consumer needs have become more diverse and segmented. As a result, there is a growing demand for products and services that…
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Meaning of HTML
HTML is an abbreviation for “Hyper Text Markup Language” and is a markup language for writing documents on the web. An HTML file is document data written in HTML. For example, if you want to make only the heading text bold and large, mark it up by enclosing the heading text in HTML tags such…
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What exactly does Google define as “quality content”?
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Content SEO is about creating “high-quality content.” I am hearing this vaguely more and more often. But what does “high-quality content” mean here? Let’s think again about what Google means by “high-quality content.” Look back at what Google has said in the past. Although this information is a little old, the following was written on…
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Meaning of LPO
What is LPO? LPO is an abbreviation for Landing Page Optimization, a word that has the meaning of “landing page optimization”. Landing is an English word that refers to “landing,” and in other words, LPO refers to optimizing the first page that a user accesses. In the case of SEO , the target of measures…
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Explaining how to create a site map (composition diagram)! What is a sitemap suitable for SEO measures?
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When creating a website, you need to create a site map (structure diagram) that allows you to see the entire site. Many people have heard of the name sitemap, but they may not know how to create one. In this article, we will explain how to create a sitemap, how to send it, and the…
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Effects and impacts of the development of AI advertising on the web advertising industry
Year by year, the development of AI (artificial intelligence) is becoming more active on a global scale, and the number of companies actively developing AI not only overseas but also domestically is increasing. As time passes, the coexistence of AI and humans will enrich our lives, and we are entering an era in which AI…
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What does HTTPS mean?
HTTPS (Hypertext Transfer Protocol Secure) is a rule for how to communicate on the Internet. HTTPS, also known as HTTP Secure or HTTP over SSL/TLS, indicates that communication is encrypted using SSL or TSL, which increases the security of HTTP. Specifically, HTTP communication is performed in a data transmission path encrypted by SSL or TSL,…
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Meaning of CRM
CRM is an acronym for “Customer Relationship Management,” and in Japanese it is called “Customer Relationship Management” or “Customer Information Management.” Although it is often thought of as a simple customer management system, the spread of IT systems has made it possible to centrally manage customer information as a marketing method, analyze that information, and…
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What does concept mean? I will explain why it is necessary
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Many people have probably heard that “the concept is important” in the very first process of creating various contents to lead a business or startup to success. However, I think some people don’t understand why concepts are important or where they can be useful. A concept includes the meaning of an idea or concept. In…
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Meaning of GCS analysis
What is GCS analysis? GCS analysis is an acronym for Genre, Category, and Segment, and is a framework that performs analysis from the microscopic perspective of consumers. GCS analysis examines the tiers in which consumers use products, from the largest tiers to the smallest tiers. This allows you to identify attractive markets and explore new…
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What is DNS (Domain Name System)? I will explain the meaning and basics.
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DNS (Domain Name System) is an essential technology for using the Internet on a daily basis. Without DNS, you won’t be able to access email or browse websites. However, many people may not have an overview of them. Therefore, in this article, we will explain the functions and mechanisms of DNS, as well as introduce…
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If you are not at the top of the search engine rankings, it will not be an option / Why SEO is necessary for B to B business
For companies, keeping their website highly ranked in search engines is a prerequisite for making a big leap forward in business. This is because by guiding many users to the site, the company will be recognized, and sales of the services and products it handles can be expected to increase. So, what about business in…
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Meaning of positioning
Positioning refers to the process of deciding what value to provide in response to customer needs identified through targeting . Positioning is the final step in the STP strategy proposed by management scholar Philip Kotler , and positioning allows you to firmly determine your company’s position and effectively advance your marketing strategy . Related materials:…
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What is smarketing? Points of collaboration between marketing and sales
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Marketing, which supplies leads, and sales, which converts leads into opportunities and ultimately orders, each play different roles. For this reason, marketing and sales tend to have an adversarial relationship, but the goal of both should be to contribute to sales. This time, we will introduce key points for cooperation between marketing and sales to…
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More than 90% of people skip video ads. Four key points of video ads that create a good impression revealed (research by Neo Marketing)
Neo Marketing Co., Ltd., which provides consumer-oriented research and marketing support, announced the results of a “survey on how people interact with video advertisements” on January 14, 2021. The survey period is from December 23, 2020 to December 24, 2020. The survey was conducted on 1,000 men and women between the ages of 20 and…
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![The Power of Brand Names [Series by Sophia University Associate Professor Taku Togawa Part 2]](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20638%20479'%3E%3C/svg%3E)
The Power of Brand Names [Series by Sophia University Associate Professor Taku Togawa Part 2]
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This series is written by Taku Togawa, an associate professor at the Department of Business Administration, Faculty of Economics, Sophia University, who researches “sensory marketing.” In this second article, he will explain the importance of brand names and the psychological mechanisms by which consumers choose brands, based on the results and precedents of research in…
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What is a form? What are the key points in creating input forms on the web?
There are various types of forms, and each form naturally has a different role. However, there may be many people who do not understand the outline of forms in the first place, or who would like to know the role of each form and then consider it. Therefore, in this article, we will explain the…
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What does pop-up mean?
A pop-up is a display or method of display that appears in front of the user’s computer screen. The display that appears to cover the computer screen that the user is viewing is called a “pop-up window.” Utilizing pop-ups Pop-ups are characterized by being displayed on the entire screen or in a part of the…
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The number of orders on EC sites has increased due to the new coronavirus! What is the need for an EC site?
Demand for e-commerce sites is increasing due to the impact of the new coronavirus, and the number of orders for products and services is increasing. E-commerce sites can be accessed at any time over the Internet without having to visit a store, allowing customers to complete their consumption activities online from the comfort of their…
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Interview with successful company Macnica: What is the marketing of Macnica, a technology trading company with sales of 1 trillion yen that aims to become a service solution company?
Macnica is a semiconductor trading company that boasts the No. 1 market share in Japan (*1) and sales of 1 trillion yen (*2), and has 92 bases in 26 countries and regions around the world. Founded in 1972, we have built a solid track record as a trading company specializing in semiconductors, and have transformed…
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Google Ads budget management – 9 points to keep in check
With the spread of computers and smartphones, people can now easily search for what they want or the information they want using the devices at hand. Nowadays, online searches are performed on a daily basis, and the use of online advertising is essential for marketing. How should you think about your advertising budget to maximize…
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What you can do to increase the open rate and click-through rate (CTR) of your BtoB email newsletter
In ” “, we touched on the role and benefits of an e-mail newsletter in BtoB marketing. This time, I would like to write down what you can do to increase the open rate of your email newsletter. In addition, at the end of the article, we will introduce recent examples of titles that received…
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What is Marketing Resource Management (MRM)? Mechanism to improve marketing accuracy
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Marketing measures are wide-ranging, and new measures are constantly being created due to advances in digital technology. Marketers must use their limited budget efficiently and effectively to acquire customers. Marketing resource management (MRM) is effective in this case. This time, we will introduce in detail marketing resource management that improves the precision of marketing. What…
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Google explains! Creative improvement by decomposing app ads into elements
As the smartphone app market becomes more active with the spread of smartphones, in order to acquire new mobile users, it is necessary to develop video advertisements that allow users to download apps on the spot. Google calls this an “advertisement method to promote downloads,” and acquiring users when an app is released is a…
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What does retargeting mean?
Retargeting (commonly known as retargeting) is a system that delivers advertisements to people who have visited a site once, and is called “follow-up advertising” in Japanese. It is possible to distribute through platforms such as Google Ads, Yahoo! Ads, Facebook and Instagram, and other distribution mechanisms such as DSP advertisements. With retargeting ads, by embedding…
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A survey of the current state of web advertising revealed a lot of unknown data/What are the appropriate KPIs?
In modern life, where the Internet has become an indispensable part of life, web advertising, which transmits a variety of information, is an important marketing strategy for companies. What kind of measures are needed to develop advertisements that capture the hearts of consumers while considering cost-effectiveness? In this article, we will analyze and explain the…
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What is an algorithm? Thorough explanation of basic meanings, types, and search algorithms
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Algorithms are the lifeblood of search engines and are the most important for user experience. In particular, for marketers, the “search algorithm” is one of the most important measures to keep in mind as an indicator of how your company’s content will rank higher on search engines. In order to display the web pages that…
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![[HR Pro] Trend information packed with topics that will interest HR personnel](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%201056%20816'%3E%3C/svg%3E)
[HR Pro] Trend information packed with topics that will interest HR personnel
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For companies that propose HR-related solution services, attracting customers using owned media is an essential strategy. In order to utilize owned media and link it to training, seminars, and services, content that is of interest to human resources personnel is required. ProFuture provides downloadable trend information filled with topics that are of interest to human…
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Does owned media article content really contribute to conversion?
Owned media refers to media owned and operated by a company for the purpose of making users aware of the company’s products and services. Owned media allows companies to freely disseminate the information they want to deliver to users, but does that content really lead to the final conversions (results) that companies are looking for?…
![The Power of Brand Names [Series by Sophia University Associate Professor Taku Togawa Part 2]](https://i1.wp.com/image.slidesharecdn.com/trainthetrainerppt-141111234957-conversion-gate01/95/the-power-of-brands-4-638.jpg?cb=1415749944&resize=638,479&ssl=1)
-1920w.jpg?resize=960,540&ssl=1 "What does retargeting mean?")
![[HR Pro] Trend information packed with topics that will interest HR personnel](https://i1.wp.com/s3.amazonaws.com/thumbnails.venngage.com/template/ca7eb56b-e94d-46ad-a263-754da1fc8393.png?resize=1056,816&ssl=1)
