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![[Special Interview] What is the ultimate digital marketing that Mr. Arima, who has been involved in Internet advertising for 20 years, aims for? Part 2](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%201280%20720'%3E%3C/svg%3E)
[Special Interview] What is the ultimate digital marketing that Mr. Arima, who has been involved in Internet advertising for 20 years, aims for? Part 2
We are pleased to present the second part of our interview with Makoto Arima, President of Rakuten Data Marketing, Vice President, Executive Officer, and CRO of Rakuten. Here, we reviewed the structure of the Rakuten Marketing Platform (RMP), a marketing solution promoted by the Rakuten Group, and talked about the ultimate digital marketing we are…
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![What is a mandala chart? Introducing the process for clarifying and achieving your goals! [With illustrations]](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%200%200'%3E%3C/svg%3E)
What is a mandala chart? Introducing the process for clarifying and achieving your goals! [With illustrations]
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Do you ever feel like you can’t achieve your work or personal goals? In fact, the reason you can’t achieve your goals may not be just because you have a weak will towards your goals. In fact, it may be because you lack the elements and ideas necessary to achieve your goals. There is a…
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Meaning of branding
Branding refers to making consumers aware of a common brand image regarding the value of a company or product. Branding is the aim of differentiating a product from other products, and corporate branding can be said to be an effort to create favorable feelings and expectations among all stakeholders. Also, rebranding refers to reviewing, rebuilding,…
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Introducing how to create a QR code! How to make it for free and safely!
You may have the impression that QR codes are widely used on flyers and websites, but many people may not know the specific method to create one. Also, many people are probably wondering what kind of benefits there are in marketing by using QR codes. In this article, we will introduce an overview of QR…
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Why is Bing's SEO strategy surprisingly useful? A thorough explanation of Bing customer attraction!
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When we think of SEO measures, we think of Google’s SEO measures, but there are also options to do SEO measures of other search engines such as Yahoo! and Bing. I think that many people are implementing SEO measures with Google, but you may be wondering whether it is better to also take SEO measures…
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What is a wireframe? Introducing essential tools for web production!
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Have you ever heard the word wireframe when trying to create a website? A wireframe is like a blueprint for creating a website. For projects where multiple people are involved in the production, it is effective to share images. In this article, we will explain what wireframes are, when they are needed, and we will…
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![Let's take a look at Oda Nobunaga's choices and judgments from a marketing perspective [Learning about marketing from history's great figures, Part 1]](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20897%201024'%3E%3C/svg%3E)
Let's take a look at Oda Nobunaga's choices and judgments from a marketing perspective [Learning about marketing from history's great figures, Part 1]
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A solid strategy is essential for corporate marketing success. Especially in the rapidly changing “VUCA era,” the need for this becomes even greater. Hints on how to plan a strategy for survival may be hidden in the great figures of history who survived the extremely chaotic Sengoku period and the end of the Edo period.…
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Nearly 70% of telephone inquiries “do not necessarily need to be handled by a human” – Survey on “Voicebot” (according to AI Shift)
AI Shift Co., Ltd. announced on March 12, 2021 the results of a survey regarding the AI automatic telephone answering service “Voicebot.” The survey period is from February 10, 2021 to February 13, 2021. We received responses from 1,034 men and women in their 20s and older nationwide. This survey revealed users’ awareness of telephone…
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What is CMS? Easy-to-understand explanation for beginners of purpose of use, advantages and disadvantages, and basic functions
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CMS stands for “content management system,” and it refers to a system that makes it easy to create and operate a website. For example, WordPress is one CMS. We will provide an easy-to-understand explanation of the benefits and points to note when creating a website using a CMS, the basic functions included, and how to…
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What are the steps to develop new lead acquisition channels?
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In the start-up phase of a new business or new product or service, acquiring leads that can become future customers is extremely important in order to make the business viable. However, they often don’t know how to acquire leads and end up wasting valuable marketing budget by jumping on new initiatives. Channel development and channel…
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![What is a mandala chart? Introducing the process for clarifying and achieving your goals! [With illustrations]](https://i1.wp.com/www.shellylliedtke.com/uploads/9/4/6/7/9467935/editor/website-buttons-hd-free-human-design-chart-mandala-02-2021-09-09-copy_20.jpg?1672515364&ssl=1)
![Let's take a look at Oda Nobunaga's choices and judgments from a marketing perspective [Learning about marketing from history's great figures, Part 1]](https://i1.wp.com/live.staticflickr.com/3542/3642257095_a74aac9992_b.jpg?resize=897,1024&ssl=1)
