Author: admin
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What is a pictogram? Explaining its meaning, history, how to make it, and how to use it for free
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Pictograms such as emergency exit symbols are often seen in daily life, but few people seem to understand what they are. Pictograms can also be used on homepages , and knowing how to use them properly can increase the effect of attracting customers. Therefore, in this article, we will explain the overview and history of…
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What is senior marketing? Expand your business in the ever-expanding senior market
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In recent years, with the declining birthrate and aging population, “senior marketing” has been attracting attention. This is because doing business for seniors can be a huge business opportunity. However, when marketing to seniors, it may not be possible to effectively market to them using the same approach as for young or middle-aged people. In…
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4th Basic Key of Marketing: 4Ps and Segmentation Kao Hirosawa Series
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In the previous article ( ), we examined marketing management as a practical matter from the perspective of Michael Porter ‘s theory of competitive strategy. Focusing on the structure and mechanism of a company while centering on the concept of value chain, we will explain that the structure and sources of competitive advantage differ depending…
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What is customer experience? Thorough explanation of its meaning and introduction
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Customer experience refers to the value that customers experience, including things other than material and monetary values. Managing and improving the customer experience is a key differentiator for companies. This time, let’s take a look at what customer experience is, how to implement customer experience management, and points to improve customer experience in B2B. What…
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What is PPM analysis? Explaining the basic marketing strategy formulation framework
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PPM analysis (product portfolio management analysis) is a method for classifying a company’s businesses, products, and services into two axes: market growth rate and market share, and determining the investment allocation of management resources. This will help you see where you and your competitors stand and plan your strategy. In this article, we will explain…
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What is WAF (Web Application Firewall)? Thorough explanation of security mechanisms and basics!
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In these days when many businesses provide services via the Internet, it is extremely important to deepen your understanding of security measures. WAF (Web Application Firewall) is a security measure that protects vulnerable web application services from attacks, but some people may not understand the mechanism or basics of WAF. Therefore, in this article, we…
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Why is there a shortage of human resources and man-hours in digital marketing? Also explains the necessary digital skills
In today’s society, where smartphones and SNS are rapidly developing and digitalization is progressing, it can be said that the introduction and utilization of technology in corporate marketing strategies is essential. However, there are many companies that are facing a variety of issues, such as not having someone with specialized knowledge within their organization, or…
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What kind of authority is important in SEO? Explaining how to check and improve!
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If you’re in charge of a company’s web or marketing , you’ve probably come across the word “authority,” but do you know what it specifically means? Authority, which means authority, is one of the indicators that is emphasized in SEO . Increasing the authority of your website will help improve the search rankings of your…
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What does a white paper mean? A thorough explanation of how to make it and how to encourage downloads.
For B to B companies, “white papers” are one of the marketing methods to increase sales. In order to conduct sales activities efficiently, it is important to have many customers download a white paper, but many company representatives do not know how to create one in the first place or are worried about whether it…
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Google analyzes! What is the key to the spread of mobile payments?
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Mobile payments, which allow payments to be made through mobile phones and smartphones, are becoming more and more popular. A variety of companies, including convenience store chains and mobile phone carriers, have entered the market and implemented extensive point reward programs, resulting in rapid expansion in the use of mobile payments among consumers. However, there…
