Author: admin
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Challenging sustainable growth in the era of digital transformation – Fabeee Sasaki DX series Part 6
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I have written about “DX” (digital transformation), things that tend to be misunderstood as a general perception, and the way of thinking and organization that are essential for promoting DX based on my experience of being present at the actual site. I’m here. I would like to close this column for now, but if you…
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Points to learn from SaaS companies when creating event pages for BtoB sites
In BtoB marketing, seminars and events are the perfect place to acquire customers, and in terms of marketing, they are the perfect place to create lead generation and lead nurturing. On the other hand, the content created here is highly convenient content that can be used to improve engagement with existing customers. Email newsletters and…
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7 free material sites / Introducing sites where you can download a wealth of materials such as backgrounds for free
Free materials such as backgrounds that are essential for blog operation and homepage creation. Free material sites where you can download excellent photos, textures, etc. for free are extremely useful content for production staff who handle many different types of images on a daily basis. In this article, we will introduce seven free material sites…
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The purpose and how to create an introductory guide that even beginners in HR marketing can understand
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Among the white papers used for marketing, the “Getting Started Guide” is one of the materials that users who learn about services and solutions for the first time will encounter. This time, let’s take a look at the purpose and benefits of the introductory guide. Please also take a look. Benefits and how to create…
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We recommend outsourcing web marketing! Thorough explanation of the benefits of outsourcing and how to utilize it
Many people think that they have to do ” web marketing ” in-house. Although you have been implementing outbound marketing and are thinking of doing web marketing as a measure to further increase sales, “I don’t know how to do it because there is no one in my company who is familiar with web marketing.”…
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A web seminar that saved me from the curse of “fake attracting customers”
Seminar in the era of Corona Nowadays, in the environment of With Corona, seminars are mainly held online, but in the past, seminars were held with customers gathered together, and the lecturer gave a lecture while observing the reactions of the customers, creating a sense of unity at the venue. The focus was on real-life…
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Thorough explanation of how to set KPIs and proposed measures to lead owned media to success
Are you wondering, “How should I set KPIs for owned media ?” Setting goals and KPIs is important even for owned media. However, with owned media that takes a long time to convert, even if you set KPIs, it tends to be impossible to achieve them. This article introduces the appropriate KPIs to set for…
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What is the technology that supports Google's move away from cookies?
As privacy issues in online advertising draw attention around the world, Google has announced that it will phase out support for third-party cookies in its Chrome browser. Therefore, Google has newly proposed a privacy sandbox technology for interest-based advertising, commonly known as “FLoC.” Privacy Sandbox is a concept that delivers appropriate advertisements to users while…
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Is there a shift away from TV due to the coronavirus pandemic? The actual situation of video distribution such as YouTube and Netflix and the number of TV viewers
In recent years, the so-called “disengagement from television” has been occurring among young people, due to an increase in viewing of Netflix, which provides movies and dramas through devices connected to the Internet, and YouTube, a video sharing service. Nowadays, people are less likely to go out due to the coronavirus pandemic, and many people…
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Lecture report 2 “A course on the use of HR media taught by our predecessors” – Media utilization that creates “earning power”
A marketing seminar sponsored by our company was held on August 29, 2019 (Thursday) at the TKP Akasaka Station Conference Center with the title, “A course on the use of HR media taught by our predecessors.” In the second half of the seminar, a panel discussion was held with Mr. Yasuyoshi Yoshikawa, Director of Puff…
