In modern times, with the steady development of the Internet environment and the explosive spread of computers and smartphones, the phrase “application” has become commonplace. “Applications”, which exist in our daily lives as a matter of course, are involved in making our daily lives convenient and comfortable, and above all, they have established their value as a part of entertainment. That’s probably true.
Furthermore, many companies are now entering the field of application development, and applications specialized in a wide variety of genres are being actively developed every day. There are now countless applications in the Internet market, which are highly recognized worldwide by people of all ages and genders, and the size of the market continues to expand.
However, despite its high level of recognition, there are still not many people who can accurately answer the meaning of the word “application”.
In this article, we will start with the question “What is an application?” and introduce in detail the types of applications and the important ASO.
What is an application?
The word “application” has become familiar to many users. Did you know that the word application originally includes meanings such as application and application?
In modern Japan, it is very rarely used in the sense explained above, and when you hear the word “application,” it generally refers to the “application software” itself. In the first place, application software refers to “software developed and used for a specific function or purpose,” and it can be said that it has permeated the world as an “app.”
In addition, a wide variety of things fall under “a specific function or purpose” and are called “〇〇〇 apps.” For example, the name of the application itself changes depending on the purpose of the user, such as games, music, videos, news, recipes, household accounts, etc.
The terms are organized as follows.
【application】
◇Application software
∟Software designed for a specific function or purpose
◇Application∟Phrase meaning “application, application”
◇Software∟Computer program that performs some kind of processing
◇OS
∟System software that controls the entire computer
◇App∟Abbreviation of application
General consumers who use applications can choose from among countless applications the one that matches their hobbies and preferences based on their own decision-making, without being influenced by others.
As long as you have an internet connection, you can install applications freely regardless of location or time. Users can benefit from many benefits by using the application, such as being able to seamlessly resolve problems that occur “at that moment,” with a simple installation process.
The reasons why applications have gained so much support are that users can freely select applications that match their hobbies and tastes, that there are a wide variety of applications to choose from, and that by installing them, they can enrich their lives. There may be many reasons for the increase.
Additionally, applications have the characteristic of undergoing various updates and constantly evolving into better ones. It is essential for developers to consider themselves from the perspective of general users in order to promote installation and continued use.
Application type
There are “iOS apps”, which are applications that function specifically for Apple products, and “Android apps,” which are applications that function specifically for Android devices. types are distinguished.
Although there are an infinite number of applications, they can be broadly categorized as follows:
[Application type]
◇Cloud app∟An application that provides functions on the cloud
◇Hybrid app∟An application that combines a web app and a native app
◇Native apps ∟Applications installed and used on smartphones, tablets, or PCs
◇Web application∟Application used on a web browser
◇EC app∟An application that increases convenience for the purpose of buying and selling products and services offered on EC sites
◇Map app∟An application that allows users to check the user’s location information, route guidance and required time to the destination
◇ Business app ∟ An application that allows you to smoothly manage various tasks necessary for running a company, such as attendance, salary, communication chat, etc.
◇SNS app ∟A specialized application for using SNS services
If you are thinking about developing an application, it is important to have a thorough understanding of each application type and understand the characteristics of each.
When creating an application, be aware that the development process will change significantly in order to incorporate the various functions you wish to include.
By deepening your understanding of the types of applications, it becomes easier to select engineers with the necessary skills for development and companies that provide services, and you can expect that the quality of the applications you develop will be guaranteed.
Advantages in app development
Nowadays, an increasing number of companies are focusing on application development, but for marketers such as small and medium-sized enterprises and individuals who are developing services and businesses, application development tends to be seen as a high hurdle, and the benefits of application development are not clear. Isn’t there a lot of people who don’t understand that?
From here, we will briefly introduce the benefits in application development.
[Benefits created by development]
- Increased profits for companies and marketers can be expected.
- Improve operational efficiency for business and services
Increased profits for companies and marketers can be expected.
When an application developed by a company or marketer reaches general users, is installed, and ultimately leads to a purchase, the company or marketer generates a direct profit. The amount of sales will naturally increase in proportion to the number of purchases by general users.
The best part of the application is that it is displayed as an icon on the smartphones and tablets of general users, so it is effective for
branding
and continuous
PR
. For this reason, by developing and implementing applications, you can expect to further increase your customer base and secure long-term profits, among other benefits.
In order to gain support for an application from a large number of users, it is important to ensure the convenience, quality, functionality and satisfaction of the application in proportion to the price. Please note that this does not necessarily mean that profits will increase.
Additionally, if you can develop an application that can meet the various items explained above with low development costs, your profit margin will rise and you can expect further profit expansion.
In this way, if the developed application can gain a high level of support, it will lead to an improvement in the name recognition and image of the company or marketer who is deploying it, and an increase in indirect profits can be expected.
Improve operational efficiency for business and services
By introducing applications, you can expect to significantly improve operational efficiency for the various tasks required to develop your business and services. It will improve business operations that were previously carried out in analog format, as well as troublesome business operations that require time and effort, and will have a significant impact on business operations.
There are system companies that develop applications taking into account the company’s business content and various wishes, so it is a good idea to prepare a rough plan and multiple wishes before starting development.
In addition, by thoroughly disseminating the usage method and purpose of development among employees within a company before introducing an application, it will be possible to use the application smoothly and accelerate the speed of improvement in business efficiency. can be predicted.
ASO is important in delivering applications to users
Although it may not be familiar to general users of applications, there is a phrase called ASO. First of all, ASO is an abbreviation for “App Store Optimization”. In Japanese, it is translated as “app store optimization”, and it focuses on a specific app providing store and improves the search result page within the store, which is displayed based on the installation ranking of the application and the keyword search behavior of general users. It plays an important role in the app development market, which means adjusting the app to be displayed higher.
“ASO measures” are optimized items that are important for providing an application, such as the actual name and description of the application required for publication in the application store, images and icons related to the application. means to become Implementing ASO measures increases the possibility that the provided application will be discovered by many users, and refers to measures aimed at increasing the number of installs.
There is also a phrase called “SEO measures” which is similar to “ASO measures”.
SEO
measures are measures to optimize search engines, and since they have similar meanings to ASO measures, it is easy to mix them together, so be careful.
When you hear ASO measures, many people may think of the same image as SEO measures, which aim to rank high in search results for websites, and also imagine that it means aiming to rank high in search results in app stores. However, the purpose of ASO measures is not to aim for high search rankings, but rather to “maximize the number of application installs” by optimizing each item that is important in providing an application. Therefore, be sure to understand it clearly.
summary
In this article, we have introduced in detail the basic information and types of applications, the important ASO, etc., starting with “What is an application?”.
Nowadays, there are countless types of applications that have become commonplace in our lives, and it is possible to distinguish and understand them.
We also hope that you will deepen your understanding of the benefits of application development and the basic knowledge of ASO, which will become more important in the future, as introduced in this article, and use it to develop your business and services in the future.