What is a white paper?
White paper is a term originally used to refer to the annual report of a government or public organization.
In the context of
marketing
, a white paper is a document that summarizes the market environment, analysis of technology trends, case studies of the company’s solutions, etc., and is created for the purpose of promoting the company’s products and services.
The role of whitepapers in lead generation
Creating a white paper is done as part of
content marketing
measures.
You can acquire new potential customers
online
(
lead generation
) from downloadable materials such as white papers posted on your company’s website.
And whitepapers have a variety of effects not only on acquiring leads, but also on those prospects.
One way is to make companies aware of their issues, understand the measures needed to solve them, and increase awareness of our services.
In addition, for prospective customers who understand our problem-solving measures, we can show them implementation examples to give them an idea of how the problem will be solved, and we can also show them a comparison table of our services to help them understand our services better by comparing them with other companies. can be promoted.
In this way, a white paper can have a variety of contents, including service introductions, know-how, and case studies, and the quantity and quality of leads that can be obtained will vary depending on the content.
When creating a white paper, it is important to design the content according to the purpose and use it appropriately.
Reference article
