Tag: Switch Plus
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What is CMS? Easy-to-understand explanation for beginners of purpose of use, advantages and disadvantages, and basic functions
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CMS stands for “content management system,” and it refers to a system that makes it easy to create and operate a website. For example, WordPress is one CMS. We will provide an easy-to-understand explanation of the benefits and points to note when creating a website using a CMS, the basic functions included, and how to…
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What is a trigger? We will also explain the role of triggers in MA.
The word trigger has a broad meaning, and in many cases refers to a trigger for a user to make a purchase , or a trigger for something specific. If you can understand the triggers that are useful for users, it will be of great help when considering future measures. Therefore, in this article, we…
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How to do AB testing via email? Verification points
AB testing is carried out to improve the effectiveness of advertising distribution and websites, but it is also effective for e-mail newsletter measures. This time, we will introduce verification points and points to be aware of regarding AB testing in e-mail newsletter measures. What is AB testing? AB testing is a test that prepares two…
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What is an LP? Difference between homepage and top page
Many of you may have had the experience of suddenly accessing a web advertisement you were interested in, only to find out that it was a vertically long website with only one page. This is a site aimed at improving conversions and is called LP. This time, we will understand the LP in detail while…
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What is the market price for LP production? Basics that beginners need to know
When outsourcing LP production, many people want to keep costs as low as possible and produce high-quality LPs. The estimated price for LP production varies depending on the production company, so it is difficult to judge whether the price is appropriate. This time, we will introduce the market price of LP production that is easy…
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How to measure the effectiveness of e-mail newsletters? Explaining the indicators and KPIs that should be set
Even if you are distributing e-mail newsletters to existing lists, we often hear people say that they don’t know what’s wrong or what needs to be improved. Effectiveness measurement is the solution to these concerns. Successful e-mail newsletters cannot be achieved without measuring effectiveness. This time, we will introduce in detail the importance of measuring…
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What is the market price for creating a homepage? How does the amount change depending on the content and purpose?
There are various types of homepages , such as corporate sites, EC sites, recruitment sites, and owned media , and the amount of pages and functions required will vary depending on the purpose. Production costs also vary, and they also vary depending on the client. This time, I will explain how the market price for…
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What are activities in MA (Marketing Automation)? Also explains web activity!
Activity refers to the actions that users take on the web. By analyzing activity, you can see whether your company’s measures are optimal and find out more fundamental user needs. Therefore, in this article, we will provide a more detailed overview of the activities and explain the activities in MA (marketing automation) . We will…
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What is WordPress? Complete explanation of the reasons for the choice, basic functions, advantages and disadvantages!
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WordPress is free software that can be used to create websites and blogs. It is said to be the most used website on websites all over the world. We will explain in an easy-to-understand manner why WordPress is chosen, what it can do, and what websites are suitable for it. What is WordPress? WordPress is…
