SEO measures require specialized knowledge, so many companies may want to outsource them. On the other hand, many people do not know how much it will cost to outsource SEO measures or the content of the work that can be outsourced.
Therefore, in this article, we will explain the costs and work involved in SEO measures, as well as how to choose a company when outsourcing SEO measures. If you are in charge of a company that wants to take SEO measures seriously from now on, or if you are considering outsourcing SEO measures, please refer to this article.
What is SEO measures?
SEO
is an abbreviation for “Search Engine Optimization”, which means “search engine optimization” in Japanese. “Search engine optimization” is the process by which Google recognizes the content of a web page and allows it to convey information in an easy-to-understand manner to more users.
Many companies are taking these measures as part of their
web marketing
measures, as they will improve your ranking on Google and improve your search rankings.
[Quick reference table] SEO cost
The average cost for SEO measures is as follows.
| Contents of SEO measures | Costs/fees | the purpose | Overview of measures |
| site design | 1 million yen or more (lump sum) | Launching a web page with SEO measures | Research, analysis, planning |
| Comprehensive consulting | 300,000 yen~/month | Outsourcing everything from site creation to content submission |
Competitive analysis planning site design and production SEO content submission site analysis and improvement |
| Internal SEO measures | 100,000 yen to 200,000 yen (lump sum) | Outsource internal SEO measures for your site | Investigation and correction of tags and internal link system aspects |
| External SEO measures | 10,000 yen to 150,000 yen/month + performance fee type | Posting a link to your own web page on an external site, etc. | SEO measures using external links |
| SEO content creation | 10,000 yen~/piece | Outsourcing content production for owned media | Creating content (articles) |
From here on, I will explain them in order according to the quick reference table above.
Types of costs incurred in SEO measures
As shown in the quick reference table above, there are broadly three types of costs incurred in SEO measures.
- Fixed monthly fee
- Lump-sum payment type
- Performance-based reward type
From here, we will explain the cost forms of SEO measures and the types of work each of them incurs.
Fixed monthly fee
Fixed monthly plan is a method where you pay a fixed fee every month. Since the cost is incurred regardless of the result, the amount does not change depending on whether the search ranking is high or low.
The required monthly fee will vary depending on the scope of SEO measures outsourced, the number of articles and characters of SEO content submitted each month, and the scale of the website. Fixed monthly fees are set for ongoing measures such as comprehensive consulting and external SEO measures.
Lump-sum payment type
Lump-sum payment type is a method where you pay the cost of SEO measures in one lump sum. The lump-sum payment method is used when outsourcing SEO measures where the content and amount of work is initially determined, such as site design, internal site measures, and submission of a fixed number of SEO contents.
Performance-based reward type
Performance fee type is a method where fees are charged based on search ranking etc. For example, a system such as “If you rank in the top 5 for keywords with a monthly search volume of 100 to 1,000, we will pay you ◯ yen per month.” In addition, in the case of external SEO measures, a performance fee type is adopted as well as a fixed monthly fee type. This method involves placing a link to a web page on a portal site, etc., and incurring a fee when a contract is concluded from that link.
Performance-based systems are characterized by low risk, as there is no need to pay if results are not achieved. On the other hand, please be aware that there are many cases where the costs can be high even if results are achieved.
Cost of each SEO measure
We explained how to pay for SEO measures. However, many people would like to know the details of how much each measure will cost.
From here, we will explain the costs associated with each SEO measure.
site design
Site design refers to competitive research, analysis, and planning that are performed when launching a new website with SEO content. Although these tasks may be undertaken by a
homepage
production company, having them done by a company with SEO expertise will allow you to create a website that is likely to produce SEO results.
Site design is often paid for in one lump sum and varies greatly depending on the size of the website. In some cases, designing a small website can cost just a few hundred thousand yen, but large websites with a large number of pages often cost millions of yen. Also, if you outsource site production at the same time as site design, please note that additional site production costs will be incurred.
Overall consulting
Comprehensive consulting refers to all SEO measures, including site design, content planning, and actual SEO content writing and analysis. Since all SEO measures are carried out by a consultant with extensive SEO knowledge, it can be said that the results are most likely to be achieved.
The cost of overall consulting will generally start from 300,000 yen per month, depending on how many pieces of content are submitted per month. Please note that if you place an order for site design and production, there will be additional initial costs.
Internal measures
Internal measures refer to SEO measures within a website, such as optimizing the website structure and improving tags and meta descriptions. If you continue to submit SEO content but are not seeing results, the cause is often the structure of the website itself, so it may be a good idea to consider outsourcing internal measures.
The average cost for internal measures is 100,000 to 200,000 yen, depending on the scale of the website.
External measures
External measures are SEO measures such as having a link to your company’s website posted on a portal site etc. and acquiring backlinks. Backlinks are one of the most important factors in SEO, and posting a website link on
a portal site
can directly lead to sales.
The cost for external measures is usually a fixed monthly fee of 10,000 to 150,000 yen per month, as well as a performance fee type. Therefore, while paying a monthly fee as a posting fee, if a deal is concluded via an external site, you will need to pay a fee as a performance fee.
Content SEO
Content SEO refers to outsourcing the writing of content for your website. By having articles written by SEO experts, you can submit articles that are likely to get high ratings from Google.
The average cost for content SEO is 10,000 yen per piece. This varies depending on the number of characters and article genre, so be sure to check before commissioning.
How to keep SEO costs as low as possible
Outsourcing all SEO measures can be very costly. On the other hand, it is also true that proper SEO measures cannot be taken without the knowledge and know-how of experts.
So, from here on, we will explain how to keep the cost of SEO measures as low as possible.
Produce content in-house
Content is essential for SEO. However, if you try to upload content on a regular basis, the content SEO costs alone often cost around 100,000 yen per month. If consulting is also outsourced, a large amount of running costs will be incurred.
By in-house content production, you can save on content production costs. If you want to reduce running costs as much as possible, you may want to consider hiring a web writer.
Outsource important site design and internal measures
While content production is done in-house, it is recommended that site design and internal measures, which form the basis of SEO measures, be outsourced. Appropriate site design and internal measures for SEO require highly specialized knowledge. Therefore, it would be difficult to try to make it in-house.
In order to carry out SEO measures efficiently, consider outsourcing site design and internal measures, even if it means paying the cost.
Points to consider when choosing a company for SEO measures
So far, we have explained the costs involved when outsourcing SEO measures and the content of each job. On the other hand, many people don’t know how to choose an appropriate company when trying to outsource their SEO efforts.
From here, we will explain the points to consider when choosing a company for SEO measures.
Consulting results
When choosing an SEO company, be sure to check their consulting experience. Many SEO companies list their track record regarding the increase rate of traffic and CVR of websites that have implemented SEO measures.
Companies with a consulting track record are more likely to produce results, so be sure to check their track record.
Contract period
Most SEO consulting services have a minimum contract period. This is because SEO measures do not produce results immediately, but rather in the medium to long term.
For this reason, many SEO companies have a starting contract of 6 months or 1 year. You cannot cancel the contract during the contract period, so be sure to check in advance.
It does not claim that it will definitely improve your search rankings.
When implementing SEO measures, there is no such thing as “If you do this, your search ranking will definitely improve.” Search rankings change depending on the status of competing sites and Google’s algorithm updates.
Therefore, it is a good idea not to order from companies that claim that they will “always improve your search rankings.” Many SEO companies will explain to you during business negotiations that it will never improve your rankings. It may be tempting to be told that your search rankings will definitely improve, but be careful, as this cannot be guaranteed.
summary
In this article, we have explained the costs and work involved in SEO measures, and points to consider when choosing an outsourcing company. It is important to carry out SEO measures appropriately over the medium to long term. To this end, it is important to understand costs and select an appropriate outsourcing company. When outsourcing SEO measures, be sure to pay careful attention to the things explained in this article before selecting an SEO company.