If you work on
SEO
on a daily basis, you’ve probably seen the keyword “other people also searched this.” However, many people may not know what “other people also searched” refers to or how it is displayed.
Therefore, in this article, we will explain the function and mechanism of “Other people also search this”. We will also explain what keywords are displayed in “Others also searched” and how to utilize them for SEO, so please refer to this.
What does “other people also search” mean?
To begin with, “Others also searched” is a feature that displays related keywords in the form of a box when a specific user reads a specific article and returns to the search results.
This feature was introduced in Japan in January 2017. The feature is that it is displayed in search results for both the mobile version and the PC version, and it is designed to make it easy for users to satisfy their search intent even if the topic they want to solve is not displayed in the article. there is.
Therefore, if you understand the content of “Others also searched”, you can create articles that will not cause users to go back to their browsers.
For example, let’s say you’re using the keyword “credit card recommendations.” At this time, if a keyword such as “AEON Card annual fee” is displayed in “Others also searched here”, a user who searches for “Credit card recommendations” may not be able to find the AEON card in the top-ranked article. You can see that we were unable to retrieve information about the annual membership fee for .
In such cases, if you include information about the AEON Card annual membership fee as a heading in the article that you are going to take measures against, it will be easier to rank higher as an article that satisfies the user’s search intent.
Also called people also search for
In Japan, it is called “people also search for,” but in English-speaking countries, it is called “people also search for.”
It was introduced in January 2016, earlier than in Japan, but
the algorithm
used to display it has not been disclosed. Additionally, it is said that the algorithms for “people also search for” and “other people also search for” are slightly different, and related keywords may not always be displayed.
However, there is no need to worry too much unless the article is aimed at the English-speaking world, so there is no problem if you concentrate on “Other people also search”, which only applies in Japan.
How “Other people also search” works
The exact mechanism of “Other people also search” is not disclosed. However, since related keywords and suggested keywords are often displayed, it is not clear that Google is displaying them to help users efficiently solve problems that could not be solved by the articles ranked higher. Masu.
In addition, for almost all keywords, “Others also searched for this” will only be displayed when the browser backs up from the top-ranked article. In other words, for articles from the second page onwards, in most cases, even if you back up your browser, “Others also searched” will not be displayed.
What keywords are displayed for “Others also searched”?
Up to this point, we have provided an overview of “Other people also search here”. From here, we will explain what keywords are displayed in “Others also searched”.
There are many cases where suggestions are picked up.
The most frequently displayed keywords are suggested keywords and related keywords.
First of all, suggested keywords are keywords that are linked to the user’s own actions and are displayed in the search window. Google calls it the autocomplete feature.
For example, if you use the keyword “hometown tax payment,” some people will see the suggestion “tax return,” while others will see the suggestion “tax payment.”
Next is related keywords, which are Google’s keywords for problems related to a specific keyword, regardless of the user’s search behavior.
For example, related keywords for the keyword “SEO” include “What is SEO” and “SEO cost”. The feature is that when a user searches for the keyword SEO, keywords that are likely to be searched for additionally, and problems that should be solved in advance, assuming that the user will have problems later, may be displayed. .
These suggested keywords and related keywords are now displayed in “Other people also searched this”.
Varies depending on search intent for each keyword
We explained that related keywords and suggested keywords are more likely to be displayed in “People also searched for this”, but the above two do not necessarily apply. Depending on your search intent, you may see completely unrelated keywords.
“Others also searched” displays “keywords that other users are also searching for,” so of course if a lot of keywords other than related keywords are searched, those keywords will be prioritized. It will be displayed.
Therefore, although related keywords and suggested keywords are generally displayed, it is important to understand that depending on the search intent and keywords, completely different keywords may be displayed.
“Other people also searched” may not be displayed.
So far, we have explained how “Others also searched” works, but there may be cases where it does not appear in the search results. In fact, there are cases where “Others also searched” is not displayed for niche search keywords.
Niche search keywords are keywords that have very low search volume, or keywords that had search volume in the past but are no longer searched much.
However, there is no need to be pessimistic about not seeing “Others also searched”. This is because the content of articles that are already ranked high has already solved the user’s problems, so if your company publishes articles based on the content of competing articles, there is a high possibility that it will be ranked high as well. .
If the content of “Other people also searched this” is complex or if there are multiple search intentions, it will take more time and man-hours to create the article. However, for niche keywords with low search volume, it will be relatively easy to rank high.
How to use “Other people also searched this” for SEO
So far, we have explained “Other people also searched this”, but what you most want to know is how to use it specifically for SEO. In order to take advantage of “Other people also searched this” for SEO, you need to do the following two things.
- Add to heading in article
- Connect internal links to prevent re-searches
I will explain each in turn.
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Add to heading in article
First, add the keywords displayed in “Others also searched” to the heading of your article. If you add it to the headline in your article, Google will tell you that you are trying to more comprehensively satisfy search intent. This means it is likely to have a positive impact on your SEO search rankings. If you’re having trouble improving your search rankings, consider adding “Other people also searched for this” to your headline.
Connect internal links to prevent re-searches
Next, you can also create a new article using the keywords that other people searched for and connect internal links to that article.This can have a positive impact on SEO as the circulation rate between keywords increases. It has a high level of functionality and prevents re-searches, so you don’t have to worry about your content ending up in a competitor’s article.
Difference between “People also searched this” and Google features
In addition to “Other people also searched this”, Google has various keyword functions. Here, we briefly explain the differences between them.
Differences with related keywords
Related keywords are problems or keywords related to the keywords searched by the user. Although the related keywords are different for each keyword, the related keywords displayed will be the same for all users. This means that relevant keywords do not change depending on user demographics or search behavior.
Differences with suggested keywords
Suggest keywords are like recommendation keywords for users. Since each user’s attributes and search behavior are taken into consideration, the suggested keywords displayed for each user will be different. Suggested keywords are often selected mainly based on the area of residence or keywords searched in the past.
Differences from co-occurring words
Co-occurring words are words that frequently appear together in articles published in existing search results for the keyword searched by the user. For example, let’s say that an article published with the keyword “SEO” often uses the words “method,” “cost,” and “recommendation” along with SEO. In this case, the words listed above become co-occurring words.
Although Google cannot accurately determine the meaning of Japanese words, it understands the existence of co-occurring words. In other words, by appropriately using co-occurring words that frequently appear together with the keyword you are targeting, you can increase your chances of getting a high ranking in the search results.
summary
In this article, we have explained about “Other people also search this”. “Other people also searched this” is a feature that Google displays in advance when users go back to the browser to solve their problems that were not resolved by the content of the top-ranked articles. Mainly, related keywords and suggested keywords tend to be displayed.
In order to take advantage of “other people also searched this” for SEO, it is important to add keywords to the headings of existing articles, create new articles, and connect internal links to prevent re-searches. Why not use this article as a reference and start taking measures?