Branding
is a
marketing
strategy that involves activities that influence the image and impression that consumers have of your brand.
In other words, recruitment branding is when a company communicates its products and services, various initiatives, vision, and philosophy, so that job seekers will remember the company with a positive image such as “empathy,” “admiration,” and “trust.” , it can be said that it is an activity to make them fans.
Advantages of recruitment branding
The biggest benefit of hiring branding is that you can expect to improve not only the number of entries but also the quality of the people who enter, and you can expect to hire people with a high degree of matching and
engagement
.
If you can accurately deliver a recruitment message that reflects your company’s culture to job seekers through recruitment branding, you can promote your company not by its external aspects such as name recognition and treatment, but by its internal aspects such as the meaning and enjoyment of working at the company. You can get evaluated.
In addition, companies do not rely on hiring criteria that compare with others, such as academic background and work history, but rather on their own original selection criteria, such as shared values, understanding of the vision, and desire to do the business. You can choose a job seeker.
An additional benefit is reduced recruitment costs. By narrowing down the type of human resources you want and sending out information that includes a well-thought-out message, it is possible to reduce the number of entries that come with the idea of “just applying.”
This saves labor such as document checking, increases the work efficiency of the hiring staff, and reduces the recruitment cost for each job applicant.
Reference article
