In recent years, due to the explosive spread of smartphones and tablets and the steady improvement of the Internet environment, the video market continues to rapidly expand, and the demand for video content surrounding it is also increasing.
Nowadays, even general companies are actively introducing video content, and it is being used as a method to promote the services and businesses they provide.
In order to effectively implement such video marketing, there is “VSEO”, which stands for
SEO
specialized for video content, which is attracting attention.
In this article, we will introduce in detail the basics of “What is VSEO?”, the reasons why it is attracting attention, the benefits of implementing VSEO, the points of VSEO countermeasures, and how to do it.
What is VSEO?
First, let’s start with the basics: “What is VSEO?”
VSEO is an abbreviation that stands for “Video Search Engine Optimization.” To give you a quick introduction, it means SEO that specializes in video content.
In recent years, due to the spread of the Internet environment, the number of people who have heard the term “SEO” at least once has been increasing, and it has become a relatively familiar part of daily life.
First of all, SEO is an abbreviation that stands for “Search Engine Optimization,” and it is a series of steps that are performed to increase the visibility of a website in search results when an Internet user performs a search action. This represents our efforts.
・How can I start with SEO measures myself? Explaining methods that beginners can use right away!
In other words, “VSEO (Video Search Engine Optimization)” refers to various measures taken to make video content appear higher in search results on major platforms such as Google and YouTube.
Although YouTube is the most well-known video platform, platforms such as Vimeo and J-Stream are appearing one after another, and the presence of video sites is increasing day by day.
Nowadays, there is an infinite amount of information on the Internet. Furthermore, amidst such a mixture of information, we are entering an era in which it is no longer easy for companies and marketers to accurately deliver their businesses and services to general consumers using video content.
Therefore, by implementing VSEO and displaying video content higher in search results, it will lead to more opportunities for more users to view videos.
In addition, due to the effect of being ranked high in search results, the number of video views increases by a certain number, which can be expected to have a significant effect on business growth for companies and marketers who use video content to develop their businesses and services. Masu.
Currently, when using Google’s
search engine
, search results not only display content such as company and brand
homepages
, but also YouTube videos, which boast a huge number of users worldwide. It has characteristics.
This is also the reason why expectations for VSEO continue to rise from various aspects as video content attracts attention around the world.
Why is VSEO important?
From here, I will briefly introduce the reasons why VSEO is important.
Chances are your competitors aren’t working on it yet.
Even today, when video content is attracting attention, there are many companies that do not implement VSEO initiatives or do not understand its importance and do not strengthen it properly. Therefore, by deepening the understanding of VSEO within a company and taking various countermeasures at an early stage, companies can gain an advantage over competitors that offer similar services and businesses, and can expect business growth. .
Demand for video content is expected to continue to grow worldwide, so we recommend starting your VSEO efforts as soon as possible.
More users using video content
In recent years, smartphones have become explosively popular and the internet environment is steadily improving.
We have entered a new era of the Internet called 5G, and as communication speeds have become more widespread, watching videos has become more commonplace. The number of users consuming video content, regardless of age or gender, has increased significantly, and the video market is experiencing rapid growth.
In addition, due to the increased demand for video content and the active use of video due to remote work, the opportunities for many users to interact with video content have naturally increased, and it can be said that the importance of video content has been reaffirmed. Masu.
Unlike still images, videos can engage both the visual and auditory senses, so they deliver more information to the viewer than when viewing a still image in the same amount of time. The advantage is that it is possible.
Against this background, in modern times there is a significant increase in the need to watch video content and gather various information, which is both convenient and efficient, rather than using still images.
In addition, as general users have more opportunities to use video content, there is also an increasing demand for various companies to use video content to develop their businesses and services. For companies, growing their business in line with expectations for video content plays a major role in building a bridge with general consumers.
The possibility of increasing the number of accesses increases
As mentioned above, we introduced that the search engine provided by Google also searches for video content such as YouTube. YouTube boasts a large number of users worldwide, but by taking appropriate measures using VSEO when publishing video content, it is easier to get a good evaluation on Google’s search engine. This increases the possibility of gaining direct access from people.
In recent years, the number of users of video content and SNS has been skyrocketing, especially among the younger generation, and it is as if there is no day when they do not come into contact with video content and SNS in their daily lives. Masu.
Among the younger generation, who are highly aware of video content and SNS, by linking video content with SNS and attracting a lot of attention, it will have a great effect on spreading the content and increasing the number of accesses to video content.
In addition, if video content gains attention and support from users known as influencers, who are celebrities or people with great influence, it will affect many backend users and cause an explosion. Due to its spreading power, the number of video views will increase at once, and it will instantly become a hot topic.
In this way, by effectively implementing VSEO, there is a strong possibility that the number of accesses to video content will increase through various methods such as increasing evaluation from search engines, linking with SNS, and improving dissemination power. It is.
Benefits of implementing VSEO
There are various benefits that come with implementing VSEO, but we will briefly introduce some of the most important ones.
Leads to improved cost effectiveness
Producing high-quality video content requires time, effort, and cost, and video content is said to have relatively high cost performance.
This is because once you create a video, it may be viewed by users unless you delete or stop the video.
If you succeed in monetizing on YouTube etc., you only need to upload the edited and corrected video content once and it will continue to operate 24 hours a day, evolving into content that naturally generates income.
By working hard on VSEO, you can display video content that is highly popular with users at the top of the search results page, which allows you to acquire more viewers at a lower cost than usual, which can lead to profits. It will be possible.
Expected to increase diffusion power
As mentioned above, we have shown that by working hard on VSEO, you can increase your virality in various ways.
Nowadays, YouTube is highly popular among people of all ages and genders, and displaying video content at the top of search results has a great effect as it directly leads to increased virality and recognition.
VSEO’s high ranking not only allows your video content to catch the attention of more users, but it also allows you to make an impact on many users in just a few seconds of scrolling the screen.
Additionally, if you can catch the eye and interest of many users, you can expect it to spread explosively as it may be shared on SNS and other high-spreading tools.
Among the users who conduct searches using search engines such as Google and Yahoo!, there are many users who only view the top rankings displayed in the search results.
In addition, this kind of user behavior pattern can be confirmed in various places such as YouTube and video distribution sites, which is why VSEO’s efforts have a very important element.
How to take measures against VSEO and points
From here, we will introduce the VSEO countermeasures in detail.
First, I would like to introduce some key points for VSEO countermeasures. In fact, the following points are important for VSEO measures specific to video content, so be sure to understand them.
<Important methods and points for VSEO countermeasures>
- Insert keywords into the title field of video content
- Insert descriptive text about video content
- Set categorization tags to increase the possibility of hits in searches
- Set a table of contents for video content called timestamps
- Perform translation and subtitle settings
- Set high-quality thumbnails and icons
Insert keywords into the title field of video content
The title part of the video content is a point that is evaluated by both the viewer and YouTube, and it is the part that actually catches the eye of the viewer and has a high impact, and has important elements, so the title part of the video content Let’s carry out effective title selection according to the following.
Keywords should be placed at the beginning (on the left) of the title in order of importance. If the number of characters in the title is too long or too short, it will not have a good effect. As a guideline, it is generally recommended to use around 30 characters, so keep this in mind. Making full use of “[] (Square Bracket)” to make the text stand out can also have a small impact on viewers, increasing the likelihood that they will watch the video.
Insert descriptive text about video content
There is a strong tendency to focus too much on the video title, but don’t forget to pay close attention to the description and insert keyword phrases related to the video.
This is because the description part also serves as an evaluation point by search engines and affects the ranking of video content.
It’s not just a matter of inserting keyword phrases, but also be aware that the text is in line with the content, that the text is easy for users to understand, and that the information you want to provide is summarized concisely. .
Set categorization tags to increase the possibility of hits in searches
Many video sharing sites, including YouTube, use something called “tags.”
It has the characteristic of categorizing various video contents depending on the tag function. Additionally, due to changes in user search behavior seen in recent years, an increasing number of users are using the tag function when searching for videos to discover video content that matches their hobbies.
For this reason, by properly setting tags, you can increase the possibility of acquiring more viewers.
This is also a capture, but if you set an unnecessary number of tags on YouTube, you may be marked as spam, so be careful when setting them.
Set a table of contents for video content called timestamps
Many people may not be familiar with the word timestamp, but it means “table of contents.” By setting timestamps within video content, users can move to the part of the video they are interested in.
In addition, from the poster’s perspective, by making full use of the timestamp function, it is possible to pinpoint the parts of the video content that are particularly appealing or important, which is expected to increase the likelihood of viewing. It can be done.
Perform translation and subtitle settings
Translation and subtitle settings also play an important role in VSEO countermeasures.
Just like titles and descriptions, translations and subtitles are also part of the content that will be evaluated by search engines, so be proactive in setting them up.
Set high-quality thumbnails and icons
Setting high-quality thumbnails and icons is also a very important point. Many users tend to express their interest and start watching videos just by looking at thumbnails and icons other than text.
When setting thumbnails, be sure to create a design that instantly attracts the user’s attention, and be sure to use keyword phrases related to the video as well as images that create anticipation for the video’s development.
Also, using extreme designs, wording, or images can run the risk of causing a firestorm or not being viewed, so be sure to set high-quality thumbnails and icons while keeping the overall balance in mind.
summary
In this article, we have introduced the basics of “What is VSEO?”, the reasons why it is attracting attention, the benefits of implementing VSEO, and key points for countermeasures against VSEO.
As you can see from this article, by implementing VSEO measures, you can increase the possibility of your video content being ranked higher, and you can expect various effects.
It is expected that video content will continue to receive increasing attention in the future. Deepen your understanding of how VSEO works at an early stage and realize effective video production for video marketing.