Tag: Sns
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Are Twitter campaigns effective for business growth? What information do users most want from companies?
Twitter is an internet service that has many users not only in Japan but also around the world. It is a must-have tool for corporate marketers because it is popular among a wide range of generations, and it is easy to disseminate information and utilize it for analysis and collection. As companies in various industries…
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Ateam's branding strategy – SNS operation as branding – ｜Ateam series No. 4
In this series, employees responsible for marketing strategies and tactics at Ateam Co., Ltd. appear and talk about their company’s strengths and unique marketing. In the fourth installment of the series, a person in charge of branding at the comprehensive lifestyle media “Eades” will explain brand strategy and SNS operation. Ateam serialized article What is…
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Instagram is a community tool that connects users with the same hobbies – SNS user motivation survey (Trenders research)
Trenders Inc. announced the results of a “user motivation survey” on YouTube, Twitter, and Instagram on October 19, 2020. The survey period is from September 18, 2020 to September 23, 2020. The survey was conducted among 800 male and female SNS users between the ages of 15 and 49 who answered in a preliminary survey…
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What is the next generation of “toki consumption” that is attracting attention and rapidly increasing audio media such as Clubhouse?
As there is a trend in consumption from “material consumption,” where you hold a product in your hands, to “experience consumption,” which prioritizes experiences that cannot be obtained just by holding the product in your hands, a new style is attracting attention in 2021. is “toki consumption”. What kind of consumption behavior is “toki consumption”…
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Introducing the basic knowledge of SNS (social network services) and the effects of modern SNS marketing.
Nowadays, the number of SNS users is increasing year by year due to the penetration of the Internet environment and the spread of smartphones and tablets. As the use of SNS has become a daily part of our lives, and the amount of time we spend using SNS in our daily lives has increased significantly,…
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1 in 3 people "use audio media on a daily basis" — Voice SNS such as "Clubhouse" and "SPOON" are on the rise (Trenders survey)
Trenders, which provides next-generation “micromarketing” with the mission of “capturing trends and creating a new era,” conducted a “survey on the actual usage of audio media” on February 1, 2021. We conducted an internet survey of 526 men and women in their 20s and 30s regarding the presence of audio media they use on a…
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Introducing the features of Instagram, why it is supported, how to use it, and how it differs from other SNS
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Recently, with the rapid spread of the Internet environment and the increase in the number of smartphone and tablet users, the number of users using SNS on a daily basis is increasing. Among them, Instagram is a social networking site that is highly popular among people of all ages and genders. Instagram now has a…
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A survey of young people's reactions to SNS advertisements. Instagram accounts for around 50% of impressions, and the SNS with the highest conversion rate is Instagram (surveyed by Quarktokyo Inc.)
The number of companies posting SNS advertisements is increasing, but what do the younger generations (Gen Z and Millennials) who actually use SNS a lot think about these advertisements? Young people’s marketing archive media “SORENA” (operated by Quarktokyo Co., Ltd.) conducted a survey on young people’s awareness and reactions to web advertising. The results revealed…
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Bringing new value to travel with IT and influencers – WILLER MARKETING's marketing strategy to make travel more exciting
Starting with the express bus business known as “WILLER EXPRESS,” we are developing a railway business, an on-demand transportation service business, a travel-themed entertainment business, and a global business centered on ASEAN. WILLER Group continues to create value. WILLER MARKETING Co., Ltd. is responsible for the group’s marketing strategy and supports the group’s growth through…
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Why choose influencer marketing? Comparison and explanation of web advertising costs
” Influencer marketing ” uses celebrities and celebrities to advertise a company’s services and products. In recent years, there has been an increase in activities by ordinary people with many followers on SNS and blogs to introduce companies’ services and products and increase their popularity. How much does influencer marketing, which is said to have…
