Tag: Trends
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Awareness of Clubhouse has rapidly increased in one week! 1 in 2 people know about it, and 1 in 4 people intend to use it (according to LINE Research)
LINE Research announced the results of its second survey regarding “Clubhouse” on February 9, 2021. The survey period is from February 6, 2021 to February 7, 2021. We received responses from 1,053 men and women aged 15 to 59 from all over Japan. Together with the results of the first survey, changes in awareness of…
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Points to learn from SaaS companies when creating example pages for BtoB sites [Part 1]
For BtoB companies, implementation examples fulfill the function and role of reviews sent by users in BtoC services. On the service sites of BtoB companies, implementation examples create a sense of trust and security in the services of site visitors. Implementation history and company logos also play a similar role, and depending on how they…
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What is Twitter's voice service "Space" and the new tipping system "Super Follow"?
The audio content market is experiencing a rapid increase in users due to the coronavirus pandemic. In recent years, various audio media such as Internet radio, podcasts, and clubhouse have been appearing one after another. Twitter, which is extremely popular in Japan, has started offering a new feature called “Twitter Spaces,” a voice chat room.…
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Are Twitter campaigns effective for business growth? What information do users most want from companies?
Twitter is an internet service that has many users not only in Japan but also around the world. It is a must-have tool for corporate marketers because it is popular among a wide range of generations, and it is easy to disseminate information and utilize it for analysis and collection. As companies in various industries…
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What are the important things to achieve results from the introduction/automation of MA, which are often misunderstood?
In modern marketing, where customer values are diversifying, in order to maximize customer success (customer success experience), it is important to introduce an appropriate system and know-how to use that system efficiently. In order to guide potential customers for your business into good customers, the process of profiling and segmenting your targets is important. To…
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Japan's technology is moving towards "5G"/What will marketers need in the next 10 years?
In 2020, the world entered a major turning point due to the spread of the new coronavirus. As large-scale changes occur in various industries, marketers will need to be at the forefront of implementing measures tailored to the “new normal” era. According to research by a research company, Japan’s technology will shift to 5G over…
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What is the next generation of “toki consumption” that is attracting attention and rapidly increasing audio media such as Clubhouse?
As there is a trend in consumption from “material consumption,” where you hold a product in your hands, to “experience consumption,” which prioritizes experiences that cannot be obtained just by holding the product in your hands, a new style is attracting attention in 2021. is “toki consumption”. What kind of consumption behavior is “toki consumption”…
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What is the digital strategy that Kirin and Barneys New York are pursuing? Changes in marketing
In an era where the global situation is changing rapidly, companies are required to not only understand the diversifying needs of consumers, but also to make major changes on their own. As digital channels such as e-commerce and mobile apps become more commonplace, companies need to focus on providing the services consumers want and improving…
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Internet advertising expenses in 2020 are increasing by 105% compared to the previous year (CCI/D2C/Dentsu/Dentsu Digital announcement)
On March 10, 2021, the four companies (CCI/D2C/Dentsu/Dentsu Digital) that lead the domestic Dentsu Group in the digital advertising field announced the “2020 Detailed Analysis of Advertising Expenditures and Internet Advertising Media Expenditures in Japan”. Among the survey results of “2020 Advertising Expenditures in Japan” announced by Dentsu in February 2021, we analyzed Internet advertising…
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Customer journey to discover the gap between customers and companies/Why is it necessary for marketing?
In today’s world where social media and SNS are experiencing dramatic growth and customers are diversifying, the use of the “customer journey” has become an essential process in order to further increase the effectiveness of a company’s marketing. What exactly is the customer journey, which is incorporated in various situations such as product and service…
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