In recent years, the variety of learning content has increased. We live in an era where you can learn many subjects
online
, including programming,
IT
skills, finance, business, and English. Students choose the learning that suits them by thinking about things like “Which learning can I use in the future?” and “Which learning will lead to career advancement?”
Meanwhile, a survey found that modern 20-somethings are motivated and interested in learning “
marketing
.” We hear a lot about marketing these days, but why are modern people in their 20s so motivated and interested in marketing?
In this article, we will explain why people in their 20s are interested in marketing and the benefits of learning marketing.
People in their 20s are interested in marketing
“IT skills and knowledge you want to acquire” announced by En Japan Co., Ltd. in May 2022
According to the survey, “statistical knowledge (data collection, integration, analysis, etc.)” was the most common at 42%, followed by “marketing” at 37%. Among them, when looked at by age group, those in their 20s and under and those in their 30s tend to be more interested in “marketing,” and it can be seen that today’s people in their 20s and 30s are more interested in marketing.
Until now, when we heard of marketing, we had a strong image of a company’s strategy, such as how a company launches a product or service and delivers it to customers, or how it creates a system to sell the product or service. This data shows that in modern times, it has become a skill that young individuals in their 20s want to learn. In recent years, due to the spread of the Internet and the development of technology, the use of
web marketing
has become more common, and this may also have an impact.
Reference source:
Research by En Japan Co., Ltd. “EN Career Change”, “AMBI”, “Middle Career Change”
3 reasons why people in their 20s want to study marketing
We know that people in their 20s are interested in learning marketing, but why are they so interested? From here, I will explain the reasons why people in their 20s want to study marketing, divided into three points.
can be used in one’s own work
The first reason is that by learning and being able to utilize marketing, you will be able to apply it to your own work. Marketing is quite a broad term, but to put it simply, it means “creating a system to accurately communicate the value of products and services and sell them efficiently.” Market research and analysis, thinking about customer needs, thinking about
personas
, planning products and services based on these, and advertising activities to promote products and services are all included in marketing. These are not things that can only be used in a certain industry, but are necessary for business in any industry. By learning marketing, you will be able to understand what kind of marketing strategy should be used in your own work, and you will be able to utilize it in your own work, so
the need
for learning is increasing. It is thought that.
Become a seed for career advancement
As mentioned above, by learning marketing, you can use your marketing skills in a variety of businesses, so there are many people in their 20s who would like to use their marketing skills in changing jobs or side jobs. The 20s are a time when many people are thinking about their next career and what kind of work they would like to do in the future. By learning marketing, which is the foundation of business, you will have versatility in any career path, and you will be able to utilize your marketing skills no matter what path you take. Marketing skills are easy to use as a source of career advancement.
Can also be used as a side job
By learning marketing, you can earn money as a side job. In modern times, crowdsourcing services such as Crowdworks, Lancers, and Coconara have developed, making it relatively easy to find projects. An increasing number of companies are thinking of “wanting to attract customers online,” so it is relatively easy to earn income by improving your skills. There are many jobs that only take place on Saturdays and Sundays, or jobs that are completely
teleworked
or completed remotely, so it has become possible to work without being influenced by location or time. The number of people in their 20s who want to learn marketing is increasing because they want to do marketing work as a side job in their own free time.
What are the benefits of learning marketing skills?
Marketing is a skill that people in their 20s want to learn for various reasons, but what are the future benefits of learning marketing? Here we will explain the benefits of studying marketing.
Can be used in any business
Marketing skills are highly versatile skills that can be used by any company and any business. Marketing can be used not only in IT-related fields, but also in manufacturing and any other business that wants to sell products online or let more people know about their company. As mentioned above, marketing includes market research and analysis, thinking about customer needs, thinking about personas, planning products and services based on these, and advertising activities to launch products and services. These are not things that can only be used in a certain industry, but are necessary for business in any industry. Marketing skills are the basis for developing a business and can be used in any business, so by acquiring them, you will be able to handle any business.
Useful for various companies and business managers
There are still not many companies in the world that are able to fully utilize their web marketing skills and have great success in attracting customers on the web.
Nowadays, more and more products and services are being provided on the Web, so more and more companies want to attract customers and provide products and services on the Web. However, many companies and business owners are at a loss because they don’t know how to convey the value of their products and services on the web, or how to increase sales. Under such circumstances, by acquiring and utilizing marketing skills, you can contribute to increasing sales for companies that want to increase sales and store owners that want to advertise on the web. Increasing the sales of a single business is not easy, but it is very rewarding. I think one of the benefits of studying marketing is that you can get such a rewarding experience.
In the future, we will need more people who can handle marketing.
It has already become commonplace to buy and sell products and services online. Web services became widely popular when Google began providing search services. Along with this, the e-commerce market has expanded, and the size of the BtoC-
EC
(consumer e-commerce) market in Japan, where products and services are bought and sold over the Internet, especially for companies and individual customers, is estimated to be 19.3 trillion yen (2021 ), the EC rate is on the rise, increasing by 1.32 points from the previous year, and the digitization of commercial transactions is progressing.
Reference: Ministry of Economy, Trade and Industry
“FY2020 Industrial Economic Research Commissioned Project (Market Research on Electronic Commerce)”
Against this backdrop, we have entered an age where products and services are bought and sold on the Internet, and various companies and managers are in need of Internet marketing. However, as mentioned above, companies and business managers lack marketing skills, and it is difficult to launch their own products and services within the company environment alone. That’s why there will continue to be a need for people with marketing skills and people who can develop
marketing strategies
.
What do you recommend I start learning?
I understand that there are many benefits to learning marketing, but where should I actually start learning? From here, we will give specific examples of marketing measures and explain what will be effective if you study them.
Blog writing (SEO)
If you are learning about marketing for the first time, we recommend blog writing with
SEO
in mind. SEO refers to a series of efforts carried out by
search engines
such as Google in order for a website to be displayed at the top of the search results when a user searches for it. Blogs are used to make websites appear higher in the rankings, but you cannot get them to appear higher if you just write a blog. It is necessary to create blog articles of good quality and quantity, and to create blog articles that are highly rated by Google. Honestly, SEO doesn’t produce results right away, so it takes time, but it was a great experience to think about “how can I get displayed at the top of search results” and repeat trial and error. Masu. By repeating hypotheses and testing, you will acquire knowledge and skills regarding marketing.
Advertising operation
The next thing I recommend is advertising operations. Learn the skills to operate web advertising such as Google ads, Facebook ads, Instagram ads, etc. Crowdsourcing services such as Crowdworks and Lancers involve contracting out advertising operations for companies that want to promote their products and services through web advertising. Since advertising costs a certain amount of money, it tends to produce results relatively quickly compared to other marketing measures. However, companies are thinking about how they can acquire potential customers (
lead generation
) while keeping costs low, so they cannot just run ads. Strategic advertising operations are required, such as what kind of target group to effectively advertise to, and what kind of searches to advertise to.
By learning and implementing advertising operations, you will acquire the skills to implement strategic marketing measures.
SNS operation
The last thing I recommend is SNS operation. SNS refers to social networking such as Facebook and Twitter. Learn the skills to run your own account, earn money through advertising, and sell the content you create. The content you sell can be something like a web service, or it can be your own creations or products. Consider the psychology of your users, such as what kind of posts you should make to get users interested and what kind of posts you should post to get them to make a purchase, and then make posts that will lead to your own monetization. .
summary
In this article, we explained why people in their 20s are interested in marketing and the benefits of learning marketing.
Nowadays, we hear the word “marketing” used in various businesses, but I have come to understand that marketing skills are a skill that should be acquired as the times change. It makes sense that this is a skill that people in their 20s are paying attention to. It may be an essential skill not only for business but also for living in the future. You should also acquire marketing skills so that you can keep up with the trends of the times.